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PENGARUH ANTARA PENGGUNAAN TEKNOLOGI INFORMASI, IMPLEMENTASI STRATEGI DIFERENSIASI, DAN KUALITAS LAYANAN DALAM MENCAPAI KEUNGGULAN BERSAING PADA RUMAH SAKIT HAJI MAKASSAR Noer Bahry Noor; Burhanuddin Bahar; Guntur R Fara
Media Kesehatan Masyarakat Indonesia Vol. 9 No. 3: SEPTEMBER 2013
Publisher : Faculty of Public Health, Hasanuddin University, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.453 KB) | DOI: 10.30597/mkmi.v9i3.468

Abstract

Perkembangan persaingan antar perusahaan semakin ketat baik pada tingkat regional maupun global. Pada sebagian besar industri jasa, kualitas layanan secara umum diterima sebagai suatu faktor penentu (key factor). Zeithaml dan Berry menyatakan bahwa kualitas layanan merupakan strategi yang mendasar dalam upaya perusahaan meraih sukses dan keberlanjutan dalam lingkungan bisnis yang ketat. Kualitas pelayanan dapat dipengaruhi oleh faktor-faktor seperti penggunaan teknologi informasi dan implementasi strategi diferensiasi. Tujuan penelitian ini adalah untuk menganalisis pengaruh penggunaan teknologi informasi terhadap kualitas pelayanan, pengaruh kualitas pelayanan terhadap keunggulan bersaing, dan pengaruh implementasi strategi diferensiasi terhadap keunggulan bersaing. Penelitian ini merupakan penelitian explanatory adalah untuk menjelaskan hubungan kausal antara variabel melalui proposisi konfirmatory dan pengujian. Dalam penelitian ini teknik analisis yang digunakan Structural Equation Modelling (SEM). Perwakilan jumlah sampel yang digunakan dalam penelitian yang sesuai dengan menggunakan teknik analisis SEM.Teknologi informasi memiliki pengaruh positif dan signifikan terhadap kualitas pelayanan, strategi diferensiasi memiliki pengaruh positif dan signifikan terhadap keunggulan kompetitif, kualitas layanan memiliki pengaruh positif dan signifikan terhadap keunggulan kompetitif. Teknologi informasi dan strategi diferensiasi dapat memengaruhi kualitas pelayanan dan kualitas pelayanan itu sendiri akan memengaruhi keunggulan bersaing rumah sakit. Kesimpulannya adalah penggunaan teknologi informasi berpengaruh positif dan signifikan terhadap kualitas pelayanan sedangkan strategi diferensiasi dan kualitas layanan berpengaruh positif dan signifikan terhadap keunggulan bersaing.
Peningkatan Pengetahuan Karyawan Rumah Sakit Umum Daerah Labuang Baji Makassar Pasca Pelatihan Pelayanan Prima Fridawaty Rivai; Syahrir A. Passinringi; Noer Bahry Noor; Nur Arifah; Adelia U. Ady Mangilep
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 2 No 1 (2019): Membangun Masyarakat yang Kuat dan Ulet
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.645 KB) | DOI: 10.25042/jurnal_tepat.v2i1.57

Abstract

The problem occured in Labuang Baji Makassar Hospital as a newly formed hospital with health workers, especially nurses mostly comes from fresh graduates so their experience and skills of serving patients are still low. From the data that we obtained, complaints against the services of Labuang Baji Makassar Hospital are staff friendliness only reached 24% and slow service with a total of 21%. Quality services are the expectation of all patients who received health service. Even so, not all the hospital able to offer a service that desired. This is because of good quality health services can only be administered by the professional workers who have good knowledge and skills, so the patient can feel comfortable. The excellent service training method was involved the trainee partners. So, this training can be expected to improve the trainee become trainers to train other Labuang Baji Hospital staff. This training will be conducted by applying discourse methods, question and answer, group discussions, games, simulations and group presentation. One group pre-test and post-test was conducted with 16 participants to see the impact from the training, The results show that there awas an increased knowledge of the excellent service participants before the training and after the training. Before the training the level of knowledge of 9 people (56.3%) who were in high level, and after training increased to 93.8% or as many as 15 people. Based on the results of the analysis on excellent service training there was an increased in participants' knowledge about the concept of hospital services, customer satisfaction and loyalty, attitude and appearance of excellent service, verbal and non-verbal communication in health services, intelligence development, transportation assistance, satisfaction assistance. With the existence of excellent service training, it is expected that the training participants can apply the knowledge they have obtained in order to provide satisfying services for patients.
Pelatihan, Pendamping dan Evaluasi Peningkatan Kapasitas Masyarakat di Tingkat Kelurahan dalam Mewujudkan Lorong Sehat Makassar Adelia U. Ady Mangilep; Sukri Palutturi; Syamsuddin -; Rini Angraeni; Noer Bahry Noor
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 2 No 1 (2019): Membangun Masyarakat yang Kuat dan Ulet
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.491 KB) | DOI: 10.25042/jurnal_tepat.v2i1.68

Abstract

Lorong Sehat (Longset) is one of the innovation programs to realize the improvement of the lives of healthy citizens of Makassar City. This program is specifically aimed at increasing public awareness to protect the environment and clean and healthy living behavior, from providing socialization to program evaluation to community members, one of which is to teach healthy life, wash hands before eating, get used to checking babies/toddlers to posyandu if there is , dispose of garbage in its place, and so on so that basic health can be fulfilled. This program is also contained in the Makassar City Medium-Term Development Plan (RPJMD) document for the 2014-2019 period. This service is a response to the existence of several problems that focus on the problems mostly in the periphery (slum area) which in this case is dominated by people living in 7000 aisles/alleys of Makassar City who have difficulty reaching basic health data. This planning process involves the community together with the government conducted at a Planning and Development Deliberation (Musrembang) meeting and monitored directly by leaders in the Health Office, such as section heads, field heads, official secretaries and even agency heads who directly monitor through the head of the puskesmas and figures community about health problems. The immediate impact of community empowerment was that the residents in the hallway were immediately handled by the people who had been given training and direct coordination by the puskesmas. Based on the results of the analysis on the healthy Aisle training there was an increase in participants knowledge regarding healthy aisles, Clean and Healthy Life Behavior (PHBS), Non-Smoking Areas (KTR), personal hygiene and Maternal and Child Health (MCH). With the existence of this healthy Hallway training, it is expected that the trainees can apply the knowledge they have acquired and can spread their knowledge to the people in their environment so that they can help the development process of the healthy Hallway.
Bimtek Penyusunan Rencana Strategis BLUD UPTD Dinas Kesehatan Kabupaten Maros Irwandy -; Noer Bahry Noor; Fridawaty Rivai; Adelia U. Ady Mangilep; Rini Anggraeni
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 5 No 2 (2022): Mengembangkan Kehiodupan Masyarakat melalui Kesatuan dan Kekuatan
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v5i2.333

Abstract

Based on the regulation of the Minister of Home Affairs number 79 of 2018 requires that all Regional Public Service Agencies (BLUD) including Puskesmas must develop a strategic plan as an administrative requirement for the establishment of BLUD. Several strategic changes have taken place since the creation of the Puskesmas strategic plan in Maros Regency including the Covid-19 pandemic until the publication of the Maros Regency Health Office Strategic Plan for the 2021-2026 period which must be a new reference for all UPTD health offices including puskesmas to develop a new strategic plan. Therefore, training was carried out targeting the improvement of knowledge and skills of health workers at the puskesmas in preparing strategic plans BLUD Puskesmas in accordance with the characteristics of the population, health problems faced, as well as policies and targets set by the Maros Regency government and the Health Office. The implementation was carried out within a period of 2 days in August 2022 with the Training of Trainer (ToT) method. Based on the results of the training evaluation, the presentation of the materials presented was able to be clearly understood by the trainees. This can be seen from the average level of knowledge of the participants (42 participants) before the training was only 39.7% and increased to 47.7% after the training related to the preparation of strategic plans BLUD Puskesmas, so it is expected to improve the quality of Service and performance BLUD Puskesmas.