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Agrivinie Rainy Firohmatillah
Institut Manajemen Koperasi Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analisis Implementasi Pemasaran dan Digital Marketing pada Koperasi Kopi di Yogyakarta dalam Upaya Meningkatkan Volume Penjualan Putririzqiasih, Aulia; Nurpadi, Dady; Firohmatillah, Agrivinie Rainy
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 5 No. 2 (2024): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.5.2.88-99.2024

Abstract

This study aims to analyze the implementation of marketing and digital marketing in increasing sales volume at Koperasi Kebun Makmur "Kopi Merapi" Yogyakarta. The cooperative has faced challenges with online sales performance, as data shows that sales on Shopee from 2021-2023 reached only 0.18%, 0.28%, and 0.22%, respectively, far below the 20% target. Using a case study method with a descriptive qualitative approach, data were collected through interviews, questionnaires, and secondary data analysis. Results indicate low consumer engagement, inadequate promotional, and suboptimal use of digital platforms. Recommendations include enhancing promotional campaigns, leveraging influencer collaborations, improving digital content, and diversifying sales platforms. By addressing these issues, the cooperative is expected to increase its sales volume and strengthen its position in the competitive coffee market. Abstrak Penelitian ini bertujuan untuk menganalisis implementasi pemasaran dan digital marketing dalam meningkatkan volume penjualan pada Koperasi Kebun Makmur "Kopi Merapi" Yogyakarta. Koperasi menghadapi tantangan kinerja penjualan daring yang rendah, di mana data menunjukkan penjualan melalui Shopee dari 2021-2023 hanya mencapai 0,18%, 0,28%, dan 0,22%, jauh di bawah target 20%. Dengan metode studi kasus dan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara, kuesioner, dan analisis data sekunder. Hasil penelitian menunjukkan keterlibatan konsumen yang rendah, promosi yang belum efektif, dan pemanfaatan platform digital yang belum optimal. Rekomendasi meliputi peningkatan kampanye promosi, kolaborasi dengan influencer, optimalisasi konten digital, dan diversifikasi platform penjualan. Dengan perbaikan ini, koperasi diharapkan mampu meningkatkan volume penjualan dan memperkuat posisinya di pasar kopi yang kompetitif. Kata Kunci: Pemasaran Digital, Volume Penjualan, Koperasi, Kopi Merapi
PENYULUHAN PENGELOLAAN DAN PEMILAHAN SAMPAH RUMAH TANGGA KEPADA WARGA DESA CIKERUH Firohmatillah, Agrivinie Rainy; Azizah, Rini Nur
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 2 (2025): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cikeruh Village is one of the villages in Jatinagor Subdistrict with the highest population density, generating approximately 6 tons of waste per day, with the largest source being household waste. However, the management and sorting of household waste have not been carried out optimally, causing waste problems to remain a concern. The community service activity, conducted in the form of participatory and educational counseling, directly involved the target group—housewives around Cikeruh Village—using demonstration methods to help them understand. Evaluation through questionnaires showed that 100% of respondents stated that the counseling was beneficial and increased their awareness of the importance of household waste management and sorting, while 94.1% expressed willingness to implement household-scale waste management and sorting practices. This activity also encouraged active participation and commitment from residents in applying household waste management and sorting, as evidenced by their interest in receiving further training on organic waste composting and establishing a waste bank at the village level.
PENYULUHAN PENGELOLAAN DAN PEMILAHAN SAMPAH RUMAH TANGGA KEPADA WARGA DESA CIKERUH Firohmatillah, Agrivinie Rainy; Azizah, Rini Nur
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 2 (2025): JUNI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cikeruh Village is one of the villages in Jatinagor Subdistrict with the highest population density, generating approximately 6 tons of waste per day, with the largest source being household waste. However, the management and sorting of household waste have not been carried out optimally, causing waste problems to remain a concern. The community service activity, conducted in the form of participatory and educational counseling, directly involved the target group—housewives around Cikeruh Village—using demonstration methods to help them understand. Evaluation through questionnaires showed that 100% of respondents stated that the counseling was beneficial and increased their awareness of the importance of household waste management and sorting, while 94.1% expressed willingness to implement household-scale waste management and sorting practices. This activity also encouraged active participation and commitment from residents in applying household waste management and sorting, as evidenced by their interest in receiving further training on organic waste composting and establishing a waste bank at the village level.
Co-Authors Adri Arisena Azizah, Rini Nur Dady Nurpadi Fitriana Dewi Sumaryana Fitriana Dewi Sumaryana Gania Fasya Ginan Wibawa Ginan Wibawa Jaka Sudewa Muhammad Afri Ramadhan Putririzqiasih, Aulia Rita Nurmalina Sulastri Udin Juhrodin