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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Ultima Management : Jurnal Ilmu Manajemen JBMR: Journal of Business and Management Review Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)

Nosica Rizkalla

Department of Management, Faculty of Economics and Business, Universitas Indonesia

Author-ID : 331836

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 6 Documents Claim Missing Document

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Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service. Purnamaningsih .; Trihadi Pudiawan Erhan; Nosica Rizkalla
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value

PENGARUH IMPORTANCE TO CAREER, FAMILY SUPPORT, EXPERIENCE OF FACULTY TERHADAP INTENTION TO PARTICIPATE IN STUDY ABROAD , TELAAH PADA PARA MAHASISWA UNIVERSITAS SWASTA, TANGERANG, BANTEN, INDONESIA boby arinto; Nosica Rizkalla
Ultima Management : Jurnal Ilmu Manajemen Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

The demand for internationalization activities of higher education has increased for years. More international students are interested in joining the program. For universities, the internationalization program has a significant impact on improving accreditation. Meanwhile, the Study Abroad Program, as part of internationalization, plays a vital role for students because it has a good effect for the students to get career objectives after they graduate from university. The problem is the ratio of the number of participants of the Study Abroad program in Indonesia is still relatively low compared to other countries in the ASEAN level. Therefore, the problem and how to overcome it is an essential topic in this research. In this study, we use a theoretical background from the Theory of Planned Behavior (TPB), which predicts intentions to study abroad. Respondents in this study were the students of Multimedia Nusantara University, Tangerang, Indonesia. The result is the importance of a career, the experience of professor in Study Program and family supports have the positive intention to participate in study abroad.

ANALISIS PENGARUH UBIQUITY, PERSONALIZATION, DAN INFORMATIVENESS TERHADAP USEFULNESS DAN IMPLIKASINYA TERHADAP STICKINESS OF MOBILE APPLICATION TELAAH PADA PENGGUNA MUSIC STREAMING APPLICATION Purnamaningsih Purnamaningsih; Nosica Rizkalla
Ultima Management : Jurnal Ilmu Manajemen Vol 11 No 2 (2019): Vol 11 No 2 (2019): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Music streaming application in Indonesia is starting to develop, which is marked by an increasing number of users. However, with the availability of many choices of application music streaming providers, which offer ease of accessing songs encourage users to exchange from one application to another briefly. This condition is certainly not favorable for application service providers. Considering one of the advantages obtained by the application provider is the purchase of paid content on the application. The longer an application has used the possibility to buy paid content, the higher. For this reason, this study aims to increase the frequency of application usage through the approach of post-adoption, namely stickiness. It is expected that users of music streaming applications can continue to use the application in the long run and take advantage of other services in the application. Four hypotheses will be tested and analyzed with structural equation model (SEM). The results showed that ubiquity and personalization affect usefulness, which in turn will increase stickiness. Whereas in this study, informativeness proved not to influence usefulness. The research implications describe efforts to increase the perception of the benefits of an application so that paid users want to use the application in the long run.

Co-Authors Annas, Mohammad boby arinto Elissa Dwi Lestari, Elissa Dwi Humairoh Margareta Priswati Hayu Pratiwi Oktavian Kamira Purnamaningsih Purnamaningsih . Purnamaningsih Purnamaningsih Septi Fahmi Choirisa Sugiarto Suhendar Trihadi Pudiawan Erhan

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