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All Journal DINAMIKA: Jurnal Kajian Pendidikan dan Keislaman At-Tauzi: Jurnal Ekonomi Islam Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Jumat Pendidikan: Jurnal Pengabdian Masyarakat Ekosiana : Jurnal Ekonomi Syariah Income: Innovation Of Economics And Management Izdihar : Jurnal Ekonomi Syariah Populer: Jurnal Penelitian Mahasiswa Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Dan Karya Mahasiswa Al-Zayn: Jurnal Ilmu Sosial & Hukum J-CEKI
Amin Awal Amarudin
Universitas KH. A. Wahab Hasbullah
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Penelitian Ekonomi Manajemen dan Bisnis

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Efektivitas Content Marketing Bagi Peningkatan Omset Usaha Halal Food: Studi pada kripik pisang SANG DEWA Febri Tri Wilujeng; Ashlihah Ashlihah; Amin Awal Amarudin
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4104

Abstract

In the 5.0 revolution era, entrepreneurs use social media as part of a marketing strategy to increase sales turnover. The level of competition in the snack and souvenir products business is quite high. Other similar businesses have utilized e-marketing strategies in terms of marketing. However, not all social media content created by business actors is effective in increasing their business turnover. The amount of sales turnover is often used as an indicator to assess the development of a business. Sales turnover is the total number of sales of goods or services within a certain period of time, which is calculated based on the amount of money earned. Packaged in simple and attractive packaging and easy to carry anywhere. This research aims to determine the effectiveness of marketing content on halal food business turnover. The method used in this research is a quantitative method. Data collection was carried out by distributing questionnaire questions via Google Form. The results obtained in this research show that there is an influence on the effectiveness of marketing content in increasing the turnover of halal food businesses in the Sang Dewa banana chips business, as shown in the results of the simple linear regression test on the T Test, with a calculated t of 6,506 which is greater than the t table with a value of 1,654. then there is a significant influence of 0.200 > 0.05, therefore the influence of marketing content on increasing the turnover of halal food businesses in Sang Dewa banana chips.
Co-Authors Abdul Khorib Aby Hanandany Adinda Syaifa Azzara Aisyah Nur Rohmah Arivatu Ni'mati Rahmatika Ashlihah Ashlihah Ashlihah Aulifia F Nidia Bekti Widya Bekti Widyaningsih Efnita Mayang Sari Fatchul Yaqin Febri Tri Wilujeng Fiqih Zulianih Firda Nikmah Nur Azizah Fitri Zaelina Haya Fatimah Karisma Wahyu Amala Khairul Anwar Lailatul Afifah Muhammad Adib Faqihuddin Novi Ria Ananta Nur Aini Nurun Nisaul Khusna Regita Juninda Berliani Septi Dwi Andini Sri Oktavianah Uswatun Hasanah Zulfikar