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All Journal Jurnal Akuntansi Multiparadigma TEMA (Jurnal Tera Ilmu Akuntansi) Erudio: Journal of Educational Innovation The International Journal of Accounting and Business Society EKUITAS (Jurnal Ekonomi dan Keuangan) Asia Pacific Fraud Journal Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement DEDIKASI PKM Jurnal ABM Mengabdi Journal of Interdisciplinary Socio-Economic and Community Study Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Reviu Akuntansi, Keuangan, dan Sistem Informasi Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS)
Nurlita Novianti
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal ABM Mengabdi

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Pendekatan Design Thinking pada Pengembangan UMKM di Desa Nelayan Jawa Timur Wijayanti, Anita; Novianti, Nurlita
Jurnal ABM Mengabdi Vol 11 No 1 (2024): Juni
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i1.1406

Abstract

Limited access to infrastructure in coastal areas causes MSMEs to be exposed to economic and social problems. The Community Service Program (PKM) is an effort to reach the community, which has been largely unnoticed, especially by universities and academics. Through a Design Thinking approach, this PKM aims to understand, map, and provide solutions to the problems and potential of MSMEs in the Kondang Merak Beach Fishing Village, East Java. This approach emphasizes an iterative process through five stages: empathizing, defining, forming ideas, creating prototypes, and testing. The empathy stage succeeded in identifying various MSME problems from limited accounting, financial, and infrastructure literacy in the Fisherman Village. Socialization and assistance activities for simple bookkeeping and calculating production costs involved lecturers, students, and community empowerment activists. Indicators of the success of this program include mapping problems and potential, increasing accounting and financial literacy, developing a new Lean Canvas product, and ongoing assistance that aligns with the iterative principles of the Design Thinking approach
Co-Authors Abror, Moh Afif adhyatmaka, dhafy Afia, Tutut Mei Nur Alfandia, Nurlita Sukma Anita Wijayanti Anita Wijayanti Arum Prastiwi Asmoro, Priandhita Sukowati Aulia Fuad Rahman Cindy Cornelia Wahyu Wardani Edlyn Khurotul Aini Endang Mardiati Fitrotul Laili Gugus Irianto Hanifa Maulani Ramadhan Hasna, Dinda Aulia Hudzaifah Abdurrahman Al'alim Icha Bella Febriyanti Isa, Yudisthira Jannata Muhammad Jefri Ilham Rachmawan Jeremy Ivan Kemala Maulida Kristin Rosalina Laksono Trisnantoro Lidya Zhafira Nadafajar Nurmani'ah Widianti Novianti Mukti Wibowo Nuralam, Inggang Perwangsa Nurul Anisa Priandhita Sukowidyanti Asmoro Puspita, Ayu Fury Putu Prima Wulandari Sharfina Amalia Tutut Mei Nur Afia Widyasari, Hani Sekar Wulandari, Putu Yuki Firmanto Yuki Firmanto Zaki Baridwan Zakiyah Darojah