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Gerakan Literasi Masyarakat melalui Terapi Membaca dan Menulis untuk Mencegah Demensia pada Lansia Kusumaningtiyas, Tiara; Handayani, Nur Septia; Harisanty, Dessy
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1288

Abstract

Based on data for 3 years, from 2017 to 2019, the coverage of elderly health services in the Blora district has fluctuated. Some elderly people in Randublatung District do not have good cognitive or psychomotor routines, so they are prone to Dementia, due to lifestyle or declining health. This Community service activity aims to provide counseling about dementia to the elderly to recognize, understand, and prevent the impact of Dementia. The implementation of the information literacy program through the Community Literacy Movement, with reading and writing therapy to train the brain function of the elderly, such as Crossword Puzzles and True / False games, is designed to adjust the counseling material on Dementia. The activity was carried out in 2 stages: the first was a survey, the second was counseling and evaluation. Participants consisted of 68 people with an average age of 63 years. Participants completed a pretest and posttest about knowledge and attitudes towards Dementia. The results of the activity were an increase in participants' knowledge about dementia by 29.7%, knowledge about literacy by 38.2% and changes in attitudes towards dementia and literacy increased by an average of 58.6%.
Dari Brosur Ke Tiktok Live: Kajian Literatur Transformasi Strategi Marketing Umkm di Era Digital Rania Cundamanik Wisand; Arthanami Nauli Panggabean; Rahma Sugihartati; Dessy Harisanty; Dina Septiani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6499

Abstract

Digital transformation has driven significant changes in marketing strategies adopted by micro, small, and medium enterprises (MSMEs), particularly among businesses that previously relied on brochures, WhatsApp messages, or word-of-mouth communication to inform consumers about selling locations and schedules. Recent phenomena indicate that MSMEs have begun to shift their approach by utilizing TikTok Live to conduct mobile selling activities in real time, showcase the selling process, and provide up-to-date location information to consumers. This transformation is not merely technological in nature, but is also closely related to human resource capabilities in managing content, building interaction, and utilizing digital features as part of marketing strategies. This study aims to review how the transformation of MSME marketing strategies occurs in the digital era by emphasizing the role of human resource competencies in the utilization of TikTok Live. The study employs a Literature Review (LR) method by analyzing various studies on digital marketing, consumer behavior, live streaming, and human resource capacity development in MSMEs. The findings indicate that TikTok Live offers opportunities for MSMEs to expand market reach, present products directly to consumers, and build interactive relationships with audiences. The effectiveness of its utilization is strongly influenced by human resource capabilities in operating technology, creating engaging content, and communicating persuasively in digital spaces. These findings highlight that digital marketing transformation depends not only on the platform used, but also on the quality of human competencies managing it. This study contributes to the development of MSME marketing strategies and serves as a reference for business practitioners, policymakers, and academics in strengthening human resource capacity in the digital era.
Stigmatisasi Penggemar Budaya Jepang dan Manifestasi Cyberbullying di Platform Media Sosial X Agnes Winda Noventia; Rahma Sugihartati; Dessy Harisanty; Dina Septiani
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2026): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/yyyhxs13

Abstract

Industri hiburan digital menjadi salah satu sektor penting dalam ekonomi dan budaya global karena menyediakan ruang ekspresi, kontestasi, dan pembentukan identitas melalui platform seperti YouTube, Instagram, hingga TikTok. Di tengah kemudahan akses dan perluasan ekosistem hiburan tersebut, muncul fenomena baru berupa stigma dan praktik cyberbullying terhadap kelompok tertentu, salah satunya penggemar budaya Jepang (wibu) yang kerap distereotipkan dan dijadikan objek ejekan di media sosial. Penelitian ini bertujuan untuk menganalisis bentuk-bentuk stigmatisasi dan manifestasi cyberbullying terhadap penggemar budaya Jepang di platform media sosial yang dilakukan oleh kelompok non penggemar. Penelitian ini menggunakan pendekatan kualitatif yaitu analisis konten terhadap komentar warganet pada konten-konten yang berkaitan dengan jejepangan, serta mengidentifikasi kategori pelabelan negatif, stereotip, dan kekerasan simbolik yang dialami wibu di ruang daring. Kerangka literasi digital digunakan untuk membaca sejauh mana perilaku pengguna media sosial merefleksikan kemampuan memahami, mengevaluasi, dan berperilaku etis di ruang hiburan digital. Hasil penelitian menunjukkan bahwa rendahnya literasi digital, normalisasi humor yang merendahkan, serta budaya sensasi di media sosial berkontribusi pada suburnya stigma dan siklus cyberbullying terhadap penggemar budaya Jepang. Temuan ini diharapkan dapat menjadi dasar pengembangan strategi literasi digital dan kebijakan pencegahan perundungan daring yang lebih peka terhadap komunitas subkultur dalam industri hiburan digital.