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Luluk Nur Azizah
Fakultas Ekonomi Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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THE ROLE OF PERCEPTION CELEBRITY ENDORSER AGAINST LIVE-STREAM SHOPPING INTENTIONS SALES OF FISHERY PRODUCTS Bhiaztika Ristyanadi; Fuquh Rahmat Shaleh; Luluk Nur Azizah
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of people's need for a product occurs in today's modern era. Every organization or company that produces a product and sells it to consumers must do various ways so that the products it sells can attract consumers' interest so that consumers are interested in buying it. This encourages market players to think creatively and market their products. Product marketing that is most often done is to create product advertisements. The attractiveness of the advertisement itself is important. One that is chosen by marketers to increase the attractiveness of advertising is to use a public figure to convey the message of their product advertisement. Marketing in this way is also known as a celebrity endorser. The purpose of this study was to determine the effect of using a celebrity as a messenger for advertising messages on advertising attractiveness and purchase intention. The object of this research is fishery products. The sample for this research was female students at the Islamic University of Lamongan who had purchased fishery products. Data collection techniques were carried out using a questionnaire. The analysis tool used is SPSS. The results of this study indicate that celebrity endorser has a significant positive effect on Live-Stream attractiveness, and Live-Stream attractiveness has a significant positive effect on Shopping Intentions.
PENGARUH NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS NASABAH BANK DAERAH LAMONGAN (BDL) Luluk Nur Azizah
Media Mahardhika Vol. 17 No. 1 (2018): September 2018
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i1.61

Abstract

The concept of service quality, customer satisfaction and service loyalty are related to one another. The relationship between customer value and loyalty is also influenced by product characteristics and purchasing patterns. If the purchase is a routine activity, it is likely that the customer will be loyal to the brand / company. This study analyzes the pattern of relationships between variable values ​​of product attribute performance, level of satisfaction (adequate and desired) and customer loyalty of the Bank Daerah Lamongan. Insidential randomized data was collected from 1364 savings customers and analyzed using the Lisrel 8.30 program. The results of the analysis show that: The value of the aribut performance of savings services received by customers has a significant and positive effect on the level of adequate satisfaction and the level of satisfaction desired. Adequate satisfaction and desired satisfaction levels have a significant and negative effect on customer loyalty in the Bank Daerah Lamongan. This is because the expectations that customers want cannot be fulfilled by attribute performance, resulting in customer dissatisfaction with the attributes. Which exists. Variable level of satisfaction is a mediator and moderator variable for the relationship between Value and loyalty. Also found was a significant and positive direct relationship between value and customer loyalty. As a result of the dissatisfaction with the performance attributes of customers' savings services, customer loyalty is reduced. Factors that have the greatest influence (dominant) on the level of adequate and satisfactory satisfaction are variable staff professionalism in carrying out their duties.
ANALISIS PENGARUH HARGA, PENDAPATAN, LOKASI, DAN FASILITAS TERHADAP PERMINTAAN RUMAH SUBSIDI: (Studi Kasus Perumahan Planet Green TAMBORA Lamongan) Luluk Nur Azizah
Media Mahardhika Vol. 17 No. 3 (2019): May 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i3.101

Abstract

The nature of housing or residence does not only cover the house from the physical side of the building, but also covers all the supporting facilities both inside and outside. This study aims to analyze and find empirical evidence of the effect of prices, income, location, and facilities on the demand for housing houses of subsidies TAMBORA Lamongan The population used in this study was the Head of the Family (KK) who occupied a house of subsidies in Planet Green Housing TAMBORA Lamongan as many as 485 households. While the sample used in this research is 100 respondents The method used more precisely is to use Simple Random Sample. Using Multiple Regression Analysis Based on the results of the analysis, it shows that prices, revenues, location, and facilities influence the demand for houses on Planet Green TAMBORA. From the testing of the coefficient of determination, it is known that 77.2% of the variation that occurs in the home demand variable by customers is influenced by variables of price, income, location, and facilities. While the remaining 22.8% is influenced by other factors. Based on the results of this study, it was found that the facility factor had a significant influence on the demand for houses on Planet Green TAMBORA. It can be seen from the level of coefficients that affect the demand for housing facilities at 0.249; location of 0.231; income of 0.195; and the price is equal to 0.149.
PENGARUH NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS NASABAH BANK DAERAH LAMONGAN (BDL) Luluk Nur Azizah
Media Mahardhika Vol. 18 No. 2 (2020): January 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i2.143

Abstract

The concept of service quality, customer satisfaction and service loyalty are related to one another. The relationship between customer value and loyalty is also influenced by product characteristics and purchasing patterns. If the purchase is a routine activity, it is likely that the customer will be loyal to the brand / company. This study analyzes the pattern of relationships between variable values ​​of product attribute performance, level of satisfaction (adequate and desired) and customer loyalty of the Bank Daerah Lamongan. Insidential randomized data was collected from 1364 savings customers and analyzed using the Lisrel 8.30 program. The results of the analysis show that: The value of the aribut performance of savings services received by customers has a significant and positive effect on the level of adequate satisfaction and the level of satisfaction desired. Adequate satisfaction and desired satisfaction levels have a significant and negative effect on customer loyalty in the Bank Daerah Lamongan. This is because the expectations that customers want cannot be fulfilled by attribute performance, resulting in customer dissatisfaction with the attributes. Which exists. Variable level of satisfaction is a mediator and moderator variable for the relationship between Value and loyalty. Also found was a significant and positive direct relationship between value and customer loyalty. As a result of the dissatisfaction with the performance attributes of customers' savings services, customer loyalty is reduced. Factors that have the greatest influence (dominant) on the level of adequate and satisfactory satisfaction are variable staff professionalism in carrying out their duties.
PENGARUH LOKASI, HARGA, DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI PADA PASAR TRADISIONAL KIRINGAN Luluk Nur Azizah
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.201

Abstract

The lower the number of people interested in going to traditional markets, modern markets are starting to enter the city area, the shops are so dense that the competition is getting tougher, it also makes people as consumers reconsider their buying interest in the Kiringan market. This study aims to determine: (1) the effect of location, price, and product variation on buying interest in the Kiringan traditional market. (2) the effect of location on buying interest in the Kiringan traditional market, (3) the effect of price on the buying interest in the Kiringan traditional market, and (4) the effect of product variation on the buying interest in the Kiringan traditional market from Kiringan. This research is a survey research design using associative research methods. The research population is customers in Kiringan traditional market. numbering 200 people. Data were collected using tested validity and reliability questionnaires. Data were analyzed using multiple regression analysis techniques. The results showed that: (1) location, price, and product variation had a positive effect on buying interest in the Kiringan traditional market. This is evidenced by the calculated F value of 65.014 with a significance of 0.000 <0.05; (2) location has a positive effect on buying interest in the Kiringan traditional market. This is evidenced by the t-count value of 3,968 with a significance value of 0,000 <0.05 and a regression coefficient of 0.195; (3) price has a positive effect on buying interest in Kiringan traditional market. This is evidenced by the t value of 5.164 with a significance value of 0.000 <0.05 and a regression coefficient of 0.310; and (4) product variation has a positive effect on buying interest in Kiringan traditional market. This is evidenced by the t value of 6.548 with a significance value of 0.000 <0.05 and a regression coefficient of 0.359.
Enhancing SME Competitiveness Through the Implementation of Strategic Management Based on Local Business Innovation Muhamad Imam Syairozi; Luluk Nur Azizah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3781

Abstract

The background of this research is based on the importance of enhancing SME competitiveness amidst global competition and digital disruption, which requires effective managerial strategies and innovative approaches rooted in local potential. The purpose of this study is to investigate the impact of local business innovation and strategic management on SMEs' competitiveness, with innovation performance serving as a mediating variable. This research employs a quantitative explanatory approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis technique. The respondents consisted of 100 SME actors selected using purposive sampling. The data collection instrument used was a questionnaire. The results indicate that strategic management has no direct effect on SME competitiveness but does significantly affect innovation performance. Conversely, local business innovation has a direct and significant impact on both SME competitiveness and innovation performance. Innovation performance is found to have the most decisive influence on SME competitiveness and mediates the relationship between strategic management and local business innovation in terms of competitiveness. These findings emphasize that enhancing SME competitiveness heavily depends on the success of innovations developed through strategic planning and leveraging local strengths. This study contributes to the literature on SME strategies and serves as a practical reference for business actors in formulating innovation policy directions.
Co-Authors Aisa Diaz Adhe Lusinta Aliyyatus Sa'adah Andi Farouq Hasan Bhiaztika Ristyanadi Diah Ayu Novitasari Diah Novitasari DJ, Yunni Rusmawati Fidianatus Sholikha Fuquh Rahmat Shaleh M. Yusron Fawaid Muhamad Imam Syairozi Novitasari, Diah Ayu Ririn Nofita Sari Rivatul Ridho Elvierayani Titin, Titin Yuhronur Efendi Yunni Rusmawati DJ