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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Natur Indonesia JAST : Jurnal Aplikasi Sains dan Teknologi Referensi : Jurnal Ilmu Manajemen dan Akuntansi BUANA SAINS Eksis: Jurnal Riset Ekonomi dan Bisnis Arthavidya Jurnal Ilmiah Ekonomi Return : Study of Management, Economic and Bussines Journal of Indonesian Society Empowerment Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Journal of Indonesian Economic Research
Retno Ayu Dewi Novitawati
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Pengaruh Kualitas Pelayanan, Komunikasi Pemasaran dan Kepercayaan terhadap Loyalitas Pelanggan Pengguna Shopee Maria Yasinta Jaghung; Novitawati, Retno Ayu Dewi
Journal of Indonesian Economic Research Vol. 3 No. 2 (2025)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v3i2.200

Abstract

The purpose of this study is to determine the influence of service quality, marketing communication and trust on customer loyalty of Shopee users in Tlogomas Village, Malang City partially and simultaneously. This study uses a quantitative method. The determination of the sample was determined by the purposive sampling technique so that the research sample was 100 Shopee users in Tlogomas Village, Malang City. The data collection technique used by the researcher is a questionnaire. The data analysis method used is multiple linear regression using the SPSS program. The results of the study prove that service quality has a significant effect on loyalty, marketing communication has a significant effect on loyalty with a t-value of 4.208 and trust has a significant effect on loyalty. The results simultaneously showed that service quality, marketing communication and trust had a significant effect on loyalty.  The results of this study can be understood that the existence of good service quality, good marketing communication and trust can increase the loyalty of Shopee users.
Co-Authors A. Yusuf Kholil Edyson Indawan Elly Lestari Eri Yusnita Arvianti Farah Mutiara Fendiyatmi Kusufa Hastuti, Poppy Indri Ida, Walburga Jolena Indah, Sri Indrihastuti, Poppy Kgs Ahmadi Khairiyakh, Refa'ul Kholil, A Yusuf Kholil, A. Yusuf Maria Yasinta Jaghung Muhamad Rifa’i Mulyadi, Bambang Agus Nur Ida Iriani Orfa, Moh RR. Nugraheni Suci Sayekti Tirta Yoga