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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Media Mahardhika Jurnal Sains Sosio Humaniora Ecopreneur.12 JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JURNAL MANAJEMEN JURNAL EKSBIS Community Engagement and Emergence Journal (CEEJ) Jurnal Scientia International Journal Of Science, Technology & Management (IJSTM) Strategic: Journal of Management Sciences Penamas: Journal of Community Service Jurnal Pengabdian Masyarakat: BAKTI KITA Jurnal Karya Abdi Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Social Comunity Services Journal of Economics and Economic Policy The Journal of Financial, Accounting and Economics
Mohamad Rizal Nur Irawan
Universitas Islam Lamongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Scientia

 1 
INFLUENCE OF DIGITAL MARKETING BRAND IMAGE AND SERVICE QUALITY ON CONSUMER PURCHASE INTEREST OF MS GLOW (Case Study Of Fe University Islamic Lamongan) Eka Washilatus Suryani; M. Rizal Nur Irawan; Nurus Safa’atillah
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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The purpose of this study was to determine partially and simultaneously as well as the most dominant variables the Influence Of Digital Marketing Brand Image And Service Quality On Consumer Purchase Interest in MS Glow at FE Lamongan Islamic University. This study has a population and a sample of 75 respondents. Analysis of the data used is multiple linear regression analysis. That partially Digital Marketing (X 1 ), Brand Image (X 2 ) and Service Quality (X 3 ) variables have a significant influence on Purchase Interest (Y) of MS Glow products at the Faculty of Economics, Lamongan Islamic University. The most dominant variable from this research is Brand Image (X 2 ) by looking at the regression coefficient value in multiple linear regression analysis
THE EFFECT OF SERVICE, PRODUCT QUALITY, TRUST ON MEMBER SATISFACTION IN SHARIA MAWAR SAVES AND FINANCING COOPERATIVES (KSPP) Silvia Karvika Putri; M. Rizal Nur Irawan; Kemal Farouq Mauladi
Jurnal Scientia Vol. 12 No. 01 (2023): Education, Sosial science and Planning technique
Publisher : Sean Institute

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Cooperatives play an important role in the Indonesian economic system. In the current situation, competition between cooperatives is very tight and makes each cooperative compete to improve service, product quality, trust in the satisfaction of each member. This study aims to determine the effect of service, product quality, trust partially, simultaneously, and predominantly on member satisfaction. Meanwhile, the population used was 404 with a sample of 80 people. The data analysis methods are validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test, autocorrelation test), correlation test, coefficient of determination test, multiple linear regression test, t test and F test. In addition, based on the results of the study it can be seen that the product quality variable (X 2 ) has no partially significant effect on member satisfaction (Y) while the service variable (X 1 ) and trust variable (X 3 ) have a partially significant effect on member satisfaction (Y) with the results (X 1 ) t count = 3,679 > t table = 1,992, (X 2 ) t count = 1,251 < t table = 1,992, (X 3 ) t count = 3,469 > t table = 1.992. These three variables have a significant effect simultaneously on member satisfaction (Y) with the result of F count = 60.658 > F table = 2.72. Thus, regarding from those three variables, the service variable (X 1 ) has the highest value or is the most dominant of other variables. It can be concluded that partially the quality of the product quality variable (X 2 ) has no partially significant effect on member satisfaction (Y) while the service variable (X 1 ) and trust variable (X 3 ) have a partially significant effect on members satisfaction (Y). Meanwhile, the three variables simultaneously have a significant effect on member satisfaction (Y). So of the three variables that have a high value or the most dominant is the service variable (X 1 ).
ANALYSIS OF MARKETING STRATEGIES IN AN EFFORT TO INCREASE TURNOVER OF ORNAMENTAL RESTAURANT IN NGIMBANG, LAMONGAN REGENCY Mohamad Rizal Nur Irawan
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

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This study aims to find out how the application of SWOT analysis and the increase in turnover was carried out by Bu Juariyah's Restaurant Business, Ngimbang District, Lamongan Regency. The sampling technique in this study is the snowball sampling method, which is a sampling method obtained by rolling from one respondent to another, generally this method is used to explain social or communication patterns (sociometrics) of a particular community. Data analysis was carried out qualitatively through a strategic management concept approach. The results of this study indicate Mrs. Juariyah's restaurant business. From the results of internal factors (IFAS) and external factors (EFAS), the scores can be broken down as follows. Strengths have a total score of 2.44, weaknesses have a total score of 0.78, opportunities have a total score of 2.28, and threats have a total score of 0.64. So it can be seen that the score of strength over weakness is with a difference of (+) 1.66, while the score for opportunity above threat is at odds with (+) 1.64.
Co-Authors Abdul Ghofur Abid Muhtarom Ahmad Yani Syaiichudin Andi Farouq Hasan Anggraeni, Fitri Dwi Ariefah Sundari Basannang, Siti Mariani Dewi Kusmayasari Eka Fais Wahyuli Eka Washilatus Suryani Ellycia Rahma Nurfidya Fahreza Fachruddin, Fanny Evanda Fanny Evanda Fachruddin Fitri Dwi Anggraeni Hanis, Siti Nur Heny Ekawati Haryono Heru Dwi Prasetiyo Iva Milatul Chanifah Kemal Farouq Mauladi Lande, Adriani Lathifi, Saiful Maimunah, Handariyatul Moh Ali Wafa Mohammad Yaskun Novi Darmayanti Nurul Badriyah Radian Sri Rama Rafikah Zulyanti, Noer Ratna Ekasari Rozi, Ahmad Fathur Safaatillah, Nurus Saifuddin Zuhri Sayekti, Levia Inggrit Silvia Karvika Putri Syaikhudin, Ahmad Yani Yuhronur Efendi Zulkifli Lubis