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NILAI EKONOMI OBJEK WISATA BERBASIS JASA EDUKASI PERTANIAN DI SENTULFRESH INDONESIA KECAMATAN SUKARAJA, KABUPATEN BOGOR Mahardika, Desi Aditia; Arifin, Bustanul; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 4 (2019)
Publisher : Lampung University

This study aims to examine the factors that influence the frequency of tourist visits, find out the willingness to pay admission tickets, and analyze the economic value of Tourism Destination Sentulfresh Education Farm in Bogor District. The research location was chosen deliberately in Indonesian Sentulfresh, Sukaraja Subdistrict of Bogor District. Â The sample in this study was 68 respondents for original visitors and potential visitors from Sentulfresh Education Farm who were selected by accidental sampling methods with criteria of age 17 years and above. Â Research data collection were conducted in March-May 2018. Â The analytical method used in this study were qualitative descriptive analysis and quantitative descriptive analysis. Â The results showed that: Frequency of tourist visits was influenced by travel costs, education level, income, and distance.Â Willingness to pay entrance fees by visitors to the tourism destination of Sentulfresh Education Farm in Bogor District was Rp75.367,65/individual for happy kids tour packages, Rp95.220,59/individual for super kids tour packages, and Rp71.323,53/individual for parent travel packages.Â The total economic value of the Tourist Destination for Sentulfresh Education Farm in Bogor District was Rp11.101.412.264,62 with the value of the consumer surplus/individual/visit of Rp504.082,65.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Key words: economic value, sentulfresh, tourism, travel cost

ANALISIS STRUKTUR BIAYA, TITIK IMPAS, DAN PENDAPATAN USAHATANI PADI PADA KELOMPOK TANI TUNAS KARYA MANDIRI KELURAHAN BANJARSARI KECAMATAN METRO UTARA KOTA METRO Herisonti, Dina Afrida; Endaryanto, Teguh; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 1 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i1.5694

This study aims were to analyze the cost structure; revenue, production, and price break even point; and the level of income of rice farming. This research was conducted in Banjarsari Village, North Metro Sub District, Metro District. This research used survey method. The data were taken in April-May 2021. The sample were all members of the Tunas Karya Mandiri Farmer Group amounting to thirty-two farmers. Methods of data analysis are descriptive quantitative. The results showed that the cost structure of the largest variable cost component lies in the cost of labor outside the family by 44.21% and the largest fixed cost component in the cost of land rent by 30.25% of the total cost. The value of the BEP of rice farming revenue was IDR6,071,490.06/ha, the BEP of rice production was 1,607.03kg/ha and the BEP of GKP (Dry Harvested Grain) was IDR 2,061.73/kg. The BEP value is smaller than the actual value received, namely the revenue of IDR18,951,023.90/ha; rice production was 5,018.52 kg/ha, and the selling price of GKP was set at IDR3,778.85/kg. The total income obtained was IDR7,707,474.91/ha with an R/C of 1.69 so that rice farming was profitable and feasible to continue.Key words: Rice, cost structure, break even point, income

SIKAP DAN KEPUASAN KONSUMEN TERHADAP MINUMAN KOPI DI WARKOP WAW DI KOTA BANDAR LAMPUNG Sunarya, Onah; Endaryanto, Teguh; Nugraha, Adia
Indonesian Journal of Socio Economics Vol 2, No 1 (2023): IJSE : INDONESIAN JOURNAL OF SOCIO ECONOMICS
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study were to determine the characteristics of consumers towards purchasing Waw coffee drinks at Warkop Waw in Bandar Lampung City, to know consumer attitudes towards purchasing Waw coffee drinks at Warkop Waw in Bandar Lampung City, and to know the level of customer satisfaction with purchasing Waw coffee drinks at Warkop. Waw in the city of Bandar Lampung. The method used in this research was a survey method. The research was conducted at Warkop Waw, Bandar Lampung City. The location selection was carried out purposively with the consideration that Warkop Waw is a coffee place that not only serving delicious coffee to drink but also has many health benefits. Data analysis used in this research was descriptive analysis, validity and reliability test, Fishbein multi-attribute analysis, Customer Satisfaction Index (CSI), Importance and Performance Analysis (IPA). The results of the analysis of consumer attitudes using the Fishbein multi-attribute model at Waw coffee drinks in Warkop Waw, Bandar Lampung City showed that the efficacy attribute got the highest attitude score and the display attribute got the lowest score. The level of customer satisfaction based on the Customer Satisfaction Index (CSI) analysis was 83.44%, which means that consumers are satisfied with the performance of Waw coffee drinks in Warkop Waw, Bandar Lampung City.

Analisis Bauran Pemasaran dan Harga Pokok Produksi (HPP) Produk Pisang Goreng Beku pada Agroindustri Pisang Goreng Beku Shamiya Anisyara Olyvia, Dinda; Aring Hepiana Lestari, Dyah; Nugraha, Adia
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

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This study aims to analyze the marketing mix’s application and production cost in the frozen fried banana agroindustry. The research applies the basic case study method taken at the Shamiya Frozen Fried Banana Agroindustry in Kedaton District, Bandar Lampung. The location was determined purposively through the initial consideration that this agroindustry was the first frozen fried banana producer in Bandar Lampung. Owners and employees of agro-industry and consumers of frozen fried bananas, Shamiya, were appointed as research respondents. Samples were collected using accidental sampling technique. The number of samples is 30 household consumers who consume Shamiya frozen fried bananas. Data was collected during December 2021 - February 2022. Marketing mix analysis was determined as data analysis through the perspective of agro-industry owners and consumers' perspectives and analysis of the cost of production using the full costing method. Based on the owner’s perspective, the results showed that the Shamiya frozen fried banana agroindustry had implemented the marketing mix components well. Based on the consumer's perspective, Shamiya's frozen fried banana agroindustry has also implemented the marketing mix components well. The calculation of the cost of production shows that the Shamiya frozen fried banana agro-industry benefits from the five products by an average of 144.24 percent of the current selling price, because the selling price is set above the cost of production.

EVALUASI KELAYAKAN FINANSIAL DAN SENSITIVITAS USAHA TERNAK AYAM RAS PETELUR SIRUN FARM KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN Safitri, Nindya Cahya; Affandi, Muhammad Irfan; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 3 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i3.7311

The objective of this research is to assess the financial feasibility and sensitivity of laying hens husbandry. The laying hens husbandry located at Sirun Farm in Natar District, South Lampung Regency, was the subject of this study. The data were gathered from July to October 2022. The sensitivity analysis and financial feasibility assessment employed to analyze the data. The study demonstrates that the development of laying hen husbandry has a favourable financial outlook. The initial cash outflow of the investment can be recovered in less than 10 years as indicated by the NPV of IDR 13,293,158,715. The gross B/C values is 1.63, while the net B/C values is 6.41. In addition, the Payback Period values is estimated to be 5.25 years, and the IRR values is 28.71 percent, which is higher than 6 percent interest rate. Based on the finding, of the sensitivity analysis, which was assumed a 9 percent decrease in chicken egg production and a 17 percent decrease in chicken egg sales, it is concluded that the laying hen industry is still worth to develop. Key words: evaluation, feasibility, financial, laying hens, sensitivity

Optimalisasi Peran BUMDes dalam Peningkatan Kinerja Pemasaran Produk UMKM di Pekon Sri Menanti Lampung Barat Rosanti, Novi; Murniati, Ktut; Syarief, Yuniar Aviati; Nugraha, Adia
Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol 3, No 2 (2024): Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol 3 No 2, September 2
Publisher : Agriculture Faculty, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpfp.v3i2.9720

Badan Usaha Milik Desa (BUMDes) adalah badan usaha yang dikelola oleh masyarakat dan pemerintahan desa dengan tujuan untuk memperkuat perekonomian desa dan meningkatkan kesejahteraan masyarakat berdasarkan kebutuhan dan potensi yang ada di lingkungan desa itu sendiri. Kegiatan Pengabdian Masyarakat Unggulan ini bertujuan untuk (1) penguatan kelembagaan BUMDes, (2) Peningkatan kapasitas pengelola BUMDes dalam manajemen bisnis BUMDes, dan (3) mendorong BUMDes memperluas pemasaran produk UMKM. Kegiatan dilaksanakan di Pekon Sri Menanti, Kecamatan Air Hitam, Kabupaten Lampung Barat pada Juni – Agustus 2024. Kelompok sasaran pada kegiatan ini adalah aparatur pekon, pengurus BUMDes dan pelaku UMKM di Pekon Sri Menanti. Metode pelaksanaan kegiatan berupa penyuluhan, pelatihan dan pendampingan. Pengetahuan masyarakat tentang optimalisasi peran BUMDes dalam peningkatan kinerja pemasaran produk UMKM melalui materi kelembagaan BUMDes, digital marketing, manajemen usaha/keuangan industri rumah tangga serta pengembangan jejaring atau kemitraan mengalami peningkatan pengetahuan peserta sebesar 55,97%.

ANALISIS USAHA TERNAK AYAM PEDAGING MITRA DAN NON MITRA PT ABC DI KABUPATEN LAMPUNG TIMUR Adelia, Yosefine; Haryono, Dwi; Nugraha, Adia
Jurnal Ilmu-Ilmu Agribisnis Vol 13, No 1 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i1.9679

The objectives of this study are to (1) clarify the current cooperative model of the cooperative and PT ABC, (2) analyze the cost structure of poultry farming between the cooperative and other PT ABC members, and. (3) analyze performance of poultry farming by comparing poultry farming affiliated to. PT ABC and those unaffiliated This study was conducted in East Lampung District . This study was conducted from October to December 2023. The respondents were 35 PT-ABC breeders and 10 non-PT-ABC breeders. The data analysis were utilised a descriptive income analysis, and an independent t-test. The research results show that (1) the current cooperation system between breeders and PT ABC is an important plasma cooperation and (2) the cost structure ratios of partner companies of PT ABC and other companies have the same standards. There are significant differences in costs, seed cost (DOC), labor and (3) yield per kg between PT ABC member farmers and non-member farmers. Key words: income, livestock business, partnership

Optimalisasi Peran BUMDes dalam Peningkatan Kinerja Pemasaran Produk UMKM di Pekon Sri Menanti Lampung Barat Rosanti, Novi; Murniati, Ktut; Syarief, Yuniar Aviati; Nugraha, Adia
Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol. 3 No. 2 (2024): Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol 3 No 2, September
Publisher : Agriculture Faculty, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpfp.v3i2.9720

Badan Usaha Milik Desa (BUMDes) adalah badan usaha yang dikelola oleh masyarakat dan pemerintahan desa dengan tujuan untuk memperkuat perekonomian desa dan meningkatkan kesejahteraan masyarakat berdasarkan kebutuhan dan potensi yang ada di lingkungan desa itu sendiri. Kegiatan Pengabdian Masyarakat Unggulan ini bertujuan untuk (1) penguatan kelembagaan BUMDes, (2) Peningkatan kapasitas pengelola BUMDes dalam manajemen bisnis BUMDes, dan (3) mendorong BUMDes memperluas pemasaran produk UMKM. Kegiatan dilaksanakan di Pekon Sri Menanti, Kecamatan Air Hitam, Kabupaten Lampung Barat pada Juni – Agustus 2024. Kelompok sasaran pada kegiatan ini adalah aparatur pekon, pengurus BUMDes dan pelaku UMKM di Pekon Sri Menanti. Metode pelaksanaan kegiatan berupa penyuluhan, pelatihan dan pendampingan. Pengetahuan masyarakat tentang optimalisasi peran BUMDes dalam peningkatan kinerja pemasaran produk UMKM melalui materi kelembagaan BUMDes, digital marketing, manajemen usaha/keuangan industri rumah tangga serta pengembangan jejaring atau kemitraan mengalami peningkatan pengetahuan peserta sebesar 55,97%.

KERAGAAN AGROINDUSTRI MAKANAN DI DESA MOJOPAHIT KECAMATAN PUNGGUR KABUPATEN LAMPUNG TENGAH Aryogi, Riski Tri; Indriani, Yaktiworo; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 3 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i3.9970

This study aims to analyze the performance of food agro-industry. This research was employed case study method at D’Lia Foods at Mojopahit Village in Punggur District of Central Lampung Regency. The respondents were involved the owner and two employees of the agroindustry, and seven retailers for the marketing channel. . Data collection was carried out from December 2023 to January 2024, and analyzed by descriptive qualitatively and quantitatively. The results show that the supply chain flow pattern of product raw materials at D'Lia Foods Agroindustry comes from several districts with some predetermined criterias, and the financial flow between suppliers/producers and agro-industry required cash money. The information flows in two directions related to ordering raw material stocks. The labor productivity of dodol pineapple is 0.85 kg/hour, pineapple salad is 0,50 kg/hour, shredded pineapple skin is 0,67 kg/hour, and tiwul chips is 1,07 kg per hour. . The profit from each product is IDR 4,073,843.24 per production. The study indicates two marketing channels of the products , namely level I channels, and level II channels. The role of supporting services is the most utilized in the marketing section and has a positive impact on the activities of D'Lia Foods Agroindustry. Keywords: agroindustry, performance, pineapple, processed, tiwul

SIKAP DAN KEPUASAN KONSUMEN TERHADAP MINUMAN KOPI DI WARKOP WAW DI KOTA BANDAR LAMPUNG Sunarya, Onah; Endaryanto, Teguh; Nugraha, Adia
Indonesian Journal of Socio Economics Vol. 2 No. 1 (2023): IJSE : INDONESIAN JOURNAL OF SOCIO ECONOMICS
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study were to determine the characteristics of consumers towards purchasing Waw coffee drinks at Warkop Waw in Bandar Lampung City, to know consumer attitudes towards purchasing Waw coffee drinks at Warkop Waw in Bandar Lampung City, and to know the level of customer satisfaction with purchasing Waw coffee drinks at Warkop. Waw in the city of Bandar Lampung. The method used in this research was a survey method. The research was conducted at Warkop Waw, Bandar Lampung City. The location selection was carried out purposively with the consideration that Warkop Waw is a coffee place that not only serving delicious coffee to drink but also has many health benefits. Data analysis used in this research was descriptive analysis, validity and reliability test, Fishbein multi-attribute analysis, Customer Satisfaction Index (CSI), Importance and Performance Analysis (IPA). The results of the analysis of consumer attitudes using the Fishbein multi-attribute model at Waw coffee drinks in Warkop Waw, Bandar Lampung City showed that the efficacy attribute got the highest attitude score and the display attribute got the lowest score. The level of customer satisfaction based on the Customer Satisfaction Index (CSI) analysis was 83.44%, which means that consumers are satisfied with the performance of Waw coffee drinks in Warkop Waw, Bandar Lampung City.

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