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All Journal PROCEEDING IC-ITECHS 2014 JADECS (Journal of Art, Design, Art Education and Culture Studies) Jurnal SOLMA Edsence: Jurnal Pendidikan Multimedia International Journal of Visual and Performing Arts Mavis : Jurnal Desain Komunikasi Visual Bulletin of Social Informatics Theory and Application SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT KOPEMAS Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Kusumasari, Adita Ayu
STIKI Malang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Developing an integrated brand activation strategy framework for platform-dependent creative studios based on the kemsgraphics case Kusumasari, Adita Ayu; Albaari Kemal, Ammar Muqsith
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1718

Abstract

Digital creative enterprises face significant strategic risk from platform dependency, as reliance on a single marketplace can lead to unstable revenue when algorithmic changes reduce visibility. This research addresses that risk by designing and empirically testing a brand activation strategy to elevate brand awareness for Kemsgraphics, a virtual studio highly dependent on Fiverr. The strategy was developed using the Brand Activation Process (Discovery, Strategic Development, Creative Development, Delivery, and Evaluation) as the primary framework, enriched by the incorporation of the Steps of Effective Communication Development for strategic planning and Design Thinking principles for creative solution development. The impact of the strategy was tested using a quasi-experimental, time-series design with mixed-method analysis, collecting daily performance data and qualitative insights from five digital platforms. The intervention produced an 890% increase in TikTok follower growth and substantial improvements in reach, engagement, and profile visits across all platforms during a five-day period. This research demonstrates how an integrated, theory-based brand activation strategy can help remote creative businesses build brand resilience and reduce platform risk, providing a practical blueprint for managing digital brand presence in the creative sector.
PEMANFAATAN TEKNOLOGI DIGITAL DALAM PENGEMBANGAN PETA WISATA INTERAKTIF KOTA MALANG SEBAGAI PENINGKATAN KUALITAS MEDIA PROMOSI PARIWISATA Syarif, Faisal Nawwaf; Aditya, Addin; Kusumasari, Adita Ayu; Prastiningtyas, Diah Arifah
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 3, No 2 (2025): SWADIMAS EDISI JULI 2025
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol3no2.823

Abstract

The tourism sector in Malang City continues to grow positively, marked by an increase in both domestic and international visitor numbers. However, providing accessible, up-to-date, and integrated tourist information remains a challenge, especially for independent travellers. The community service partner, Malang Tourist Information Centre (MTIC), continues to rely on conventional media, which has limited outreach. This community service program aims to develop an interactive tourism map website to enhance tourists’ access to key destination information in Malang City. The implementation involved training, digital product development, and demonstration of website use to tourism stakeholders and visitors. The main output is a publicly accessible website featuring 18 recommended destinations, interactive navigation tools, and a visual gallery. Preliminary evaluation indicates increased user satisfaction and growing enthusiasm among tourism actors to utilise the platform. This community service contributes to strengthening Malang City’s tourism promotion by utilising digital technology.Pertumbuhan sektor pariwisata di Kota Malang semakin menunjukkan perkembangan positif, ditandai dengan meningkatnya jumlah kunjungan wisatawan domestik maupun mancanegara. Namun, penyediaan informasi destinasi wisata yang mudah diakses, terkini, dan terintegrasi masih menjadi tantangan, terutama bagi wisatawan yang ingin merencanakan kunjungan secara mandiri. Mitra pengabdian, Malang Tourist Information Center (MTIC), saat ini masih menggunakan media informasi konvensional yang terbatas daya jangkaunya. Kegiatan pengabdian ini bertujuan mengembangkan peta wisata interaktif berbasis website sebagai solusi yang mempermudah wisatawan dalam mengakses informasi destinasi unggulan di Kota Malang. Metode pelaksanaan mencakup pelatihan, pengembangan produk digital, dan demonstrasi penggunaan website kepada pelaku pariwisata dan wisatawan. Hasil program berupa website yang memuat informasi 18 destinasi wisata unggulan, fitur navigasi interaktif, dan galeri visual, yang kini dapat diakses secara daring. Evaluasi awal menunjukkan peningkatan kepuasan pengguna dan antusiasme pelaku pariwisata terhadap pemanfaatan platform ini. Pengabdian ini berkontribusi dalam penguatan promosi wisata Kota Malang berbasis teknologi digital.
An Effort to Improve Visual Information through Creating a Sign System in the Watu Gong Tlogomas Cultural Heritage Site Area Awalin, Salma Ghistani; Kurniawan, Rahmat; Aditya, Addin; Kusumasari, Adita Ayu; Ramadhan, Ahmad Zakiy
Jurnal SOLMA Vol. 12 No. 3 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i3.12895

Abstract

Background: Pelestarian cagar budaya dilakukan agar meningkatkan kesejahteraan masyarakat khususnya yang ingin belajar atau memahami tentang cagar budaya. Salah satu pelestarian cagar budaya yang dilakukan yaitu adanya fasilitas penunjang sarana informasi dan komunikasi bagi para peneliti. Kegiatan ini bertujuan untuk merancang dan membuat sign system guna meningkatkan informasi visual pada situs cagar budaya Watu Gong Tlogomas. Metode: Kegiatan ini bekerja sama dengan pengelola situs cagar budaya Watu Gong Tlogomas. Metode yang digunakan adalah design thinking, dimulai dari tahapan memahami permasalahan, menentukan permasalahan, perancangan konsep solusi, pembuatan karya lalu pengujian. Hasil: Media utama yang dirancang dan dibuat adalah Sign system di kawasan watu gong yang terdiri dari identification sign, directional sign, information sign, dan attention sign dengan bentuk GSM (Graphic standard manual). Adapun selain Media sign system sebagai media utama, terdapat beberapa media pendukung (seragam, brosur peta, lanyard, stationary) guna mendukung penguatan informasi visual. Kesimpulan: Perancangan sign system sudah mampu memberikan kemudahan bagi para pengunjung yang ada di kawasan situs Watu Gong maupun luar daerah.
Co-Authors Ahmad Ufi Amrullah Ahmad Zakiy Ramadhan Albaari Kemal, Ammar Muqsith Alifah, Afiyah Ana Utami Nur Rahman Anang Kukuh Adisusilo Awalin, Salma Ghistani Bagus Kristomoyo Kristanto Buseri, Dimas Prastyo Denny Kurniawan Diah Arifah Eliansah, Ivan Erlangga, Fabyan Raif Evy Poerbaningtyas Fajar Akbar Alfatah Jimenez, Genett Jozua Ferjanus Palandi Kurniawan, Rahmat Nira Radita Pracakaputra, Rezkyanori Novembra Pramadhani Rahmat Kurniawan Saiful Yahya Selly, Adita Febiola Syafitri, Annisa Amelia Syarif, Faisal Nawwaf