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Anne Rumondang Malau
Fakultas Ekonomi Dan Bisnis Universitas HKBP Nommensen, Medan, Indonesia
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PENGARUH PERSEPSI HARGA DAN KEPERCAYAAN KONSUMEN DI APLIKASI SHOPEE TERHADAP MINAT BELI PRODUK FASHION SAAT PANDEMI COVID-19 PADA MASYARAKAT MILENIAL DI KOTA MEDAN Hana Fila Delfia Surbakti; Anne Rumondang Malau
Journal of Economic and Business Vol 3 No 1 (2021): Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jeb.v3i1.741

Abstract

This study aims to determine the effect of price perception and consumer trust on buying interest in fashion products on the Shopee application during the covid 19 pandemic. The number of samples in this study was 100 respondents. From the results of the multiple regression analysis test, the price perception variable has a positive effect on buying interest of 0.104 and the variable of consumer confidence has a positive effect on buying interest of 0.255. From the results of the t-test, the price perception variable has a positive and insignificant effect on buying interest, it can be seen that there is the lowest answer to the fourth statement, namely "I think the price of fashion products in the Shopee application is in accordance with the products offered" with a total mean value of 3.99, it can be concluded that there is no all respondents agree with the statement and the variable consumer confidence has a positive and significant effect on buying interest. From the results of the F test, the variables of price perception and consumer confidence simultaneously have a positive and significant effect on buying interest. From the results of testing the coefficient of determination (R2), the variable price perception and consumer confidence can explain buying interest of 0.208 or 20.8% while the remaining 0, or 79.2% is explained by other variables not examined such as: promotion, service quality, product quality , and others.
Pengaruh Brand Ambassador dan Citra Merek Terhadap Minat Beli Konsumen Produk Body Lotion Scarlett Di Kota Medan Natalia Hutabarat; Anne Rumondang Malau
Journal of Economic and Business Vol 4 No 1 (2022): Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jeb.v4i1.808

Abstract

The purpose of this study was to determine and analyze the influence of brand ambassadors and brand image on consumer buying interest in Scarlett body lotion products in Medan City. The population in this study are consumers who are interested in buying Scarlett body lotion products in Medan City. Data were collected using distributing online questionnaires. After collecting data, the sample used in this study amounted to 100 respondents, using purposive sampling method with non-probability sampling technique. The results of the analysis show that brand ambassadors and brand image have a positive and significant effect on buying interest. The type of research used in this research is quantitative research. The data analysis used is Analysis Equation Modeling (SEM) using Smart-PLS 3.0 software.
Analisa Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Mahasiswa dikota Medan Diana Rahmasari Tumanggor; Anne Rumondang Malau; Hanna M. Damanik
Journal of Economic and Business Vol 4 No 2 (2022): Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jeb.v4i2.1090

Abstract

Penelitian ini dilakukan untuk mengetahui dan menganalisa faktor-faktor yang mempengaruhi minat mahasiswa berwirausaha. Ada tiga variabel yang diprediksi mempengaruhi minat berwirausaha, yaitu lingkungan keluarga, kepribadian, motivasi. Studi dilakukan pada mahasiswa yang sudah mengambil matakuliah kewirausahaan di kota Medan yang berjumlah 110 Responden. Metode analisa data yang digunakan dalam penelitian analisis regresi sederhana dengan bantuan program SPSS. Hasil analisa menunjukkan bahwa Lingkungan Keluarga, Kepribadian dan Motivasi berpengaruh positif dan signifikan.
PENGARUH MANFAAT DAN KEMUDAHAN PENGGUNA TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN MOBILE BANKING BANK MANDIRI Dina Marisa Lumbantoruan; Anne Rumondang Malau; Hanna Melani Damanik; Leonardo Davidsi Sipayung
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.396

Abstract

This study aims to determine the effect of benefits and ease of use on customer decisions to use Bank Mandiri Mobile Banking in Medan City. This research was conducted from August to September 2022 at Bank Mandiri Medan. This type of research is quantitative research using descriptive analysis. The population in this study is all customers who use Mobile Banking with a total of 4,103 customers.and the sample in this study is 100 customers from the population selected with Purposive Sampling Technique. Data collection was carried out using questionnaires using Likert scale measurements. The test of the research instrument used is a validity test and a reliability test. The data analysis technique used in this study is multiple linear regression analysis, namely Y = 0.921 + 0.351X1 + 0.465X2 + e. The results of this study show that: benefits have a positive and significant effect on customer decisions using Bank Mandiri Mobile Banking with a significance value of 2,206 > 0.30. Ease of use has a positive and significant effect on customers' decisions to use Bank Mandiri Mobile Banking with a significance value of 3,785 > 0.00
ANALISIS SEM PADA ONLINE CUSTOMER REVIEW DAN CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN Lidia Afriani Banurea; Anne Rumondang Malau; Pantas H Silaban; Leonardo Davidsi Sipayung
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.397

Abstract

This research aims to determine the influence of online customer reviews and online customer ratings on the purchase decision of Wardah Skincare products on the shopee marketplace through consumer trust. The respondents used in this study were women and men aged 17 years who were domiciled in the city of Medan and had purchased wardah skincare products on the shopee marketplace and filled out online customer reviews and online customer ratings. After collecting data, the sample used in this study was 100 respondents with purposive sampling method with non-probability sampling technique. The results of the analysis show that online customer reviews and online customer ratings do not have a significant influence on purchasing decisions. Online customer reviews have no influence on consumer confidence while online customer ratings have a significant effect on consumer confidence. Consumer trust has a significant influence on purchasing decisions. The influence of online customer reviews on purchasing decisions through consumer trust is not significant while online customer ratings on purchasing decisions through consumer trust have a significant influence. The data analysis used in this study is through a structural equation modeling approach / Structural Equation Model (SEM) using Smart-PLS 3.0 software  
The Role of Human Capital, Motivation, and Supervisor Sponsorship in Predicting Career Success in the Perspective of Employees in Indonesia Anne Rumondang Malau; Imelda Sitinjak
Jurnal Organisasi dan Manajemen Vol. 20 No. 1 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i1.4950.2024

Abstract

Purpose - This study aims to predicts career success from the perspective of employees in Indonesia by identifying the influential factors. Based on the theory of career mobility systems, human capital and motivation (contest-based) as well as supervisor sponsorship (sponsorship-based) were examined as influential factors. Methodology - The study procedures were carrried out using a quantitative method with a confirmatory design. The sample population comprised 210 employees working in various companies in Indonesia who were selected using the purposive sampling method. In addition, data analysis was carried out using Structural Equation Modeling with LISREL program. Findings - The results showed that human capital and motivation in employees’ settings in Indonesia did not predict career success. However, the hypothesis test revealed that supervisor sponsorship was a significant predictor. Based on these results, employees were encouraged to improve career in companies through leader-member exchange and mentorship. Originality - The results were expected to contribute to the field of human resource management and strategic management, for developing literature on human capital, leader-member exchange, and career mobility systems theory. This study revealed the limitations of human capital and motivation in predicting career success among employees in Indonesia.
Co-Authors Dedy Gunawan Manurung Diana Rahmasari Tumanggor Dina Marisa Lumbantoruan Frederick Saroha Silaban GLORIA J.M SIANIPAR Halomoan Sihombing Hamonangan Siallagan Hana Fila Delfia Surbakti Hanna M. Damanik Hanna Melani Damanik Herti Diana Hutapea Imelda Sitinjak IMELDA SITINJAK Leonardo Davidsi Sipayung Libianko Sianturi Lidia Afriani Banurea MANATAP BERLIANA LUMBAN GAOL Natalia Hutabarat Pantas H Silaban Rimbun C.D Sidabutar Vivi Citra Widyawati Napitupulu YOHANA EPIPANIAS HUTABARAT