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All Journal JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Community Development Journal: Jurnal Pengabdian Masyarakat
HENDRIK E.S. SAMOSIR
UNIVERSITAS HKBP NOMMENSEN
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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PENGARUH ORIENTASI BISNIS DAN KEPUASAN BISNIS TERHADAP KOMITMEN ORGANISASIONAL DAN DAMPAKNYA TERHADAP KINERJA BISNIS IBO HANNA M. DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH MAKSITEK Vol 5 No 3 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

Oriflame is one of company that uses MLM (Multi Level Marketing) strategies in marketing its products. The model used by this company is the IBO (Independent Business Owner) where in this way the company gives freedom to agents independently to be able to compete in the marketplace. Oriflame needs IBOs who are committed to building their business network because IBOs have a very high role in achieving the goals of Oriflame. Business orientation and business satisfaction will cause IBO commit to the business runs. There were 52 IBOs who were respondents in this study with a minimum level of 9% in February 2020. This study used a variance-based or component-based approach with PLS analysis orientation. Based on this research, it can be concluded that the results of this study indicate that business satisfaction has a positive effect on organizational commitment with a coefficient value of 0.860, business orientation has a positive effect on organizational commitment with a coefficient value of 0.092, organizational commitment has a positive effect on IBO business performance with a value coefficient 0.918.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MELAKUKAN PEMBELIAN PRODUK PAKAIAN (STUDI KASUS PADA SHOPEE) HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH KOHESI Vol 5 No 3 (2021): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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This study aims to analyze how brand image and service quality influence consumer decisions in purchasing study clothingproducts at Shopee. The sampling technique used snowball sampling and analyzed by logistic regression. The results showthat the better the brand image in consumers perspective, the more likely consumers are to buy clothes on the Shopee siteand the better Shopee is able to serve consumer needs, the more likely consumers are to make purchases of clothes on thebuying and selling site.
ANALISIS DAMPAK GRATIS ONGKOS KIRIM DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA E - COMMERCE SHOPEE WISNU YUSDITARA; HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH KOHESI Vol 6 No 1 (2022): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

Competition between fellow e-commerce is getting tougher, especially during the covid pandemic because of the limitationsof people to go out of the house, e-commerce buying and selling sites are one of the safest places to buy the productsneeded. Public image of the brand and the absence of product delivery costs will affect purchasing decisions.They conducted the study on 62 respondents using the dummy variable regression method to see their purchasingdecisions. The results show that a good brand image will improve product purchasing decisions while consumers will bemore interested in buying products on the day Shoppe provides many free shipping vouchers.
PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU LOKAL MEREK COMPASS WISNU YUSDITARA; HANNA MEILANI DAMANIK; MARTIN LUTER PURBA; HENDRIK E.S. SAMOSIR
JURNAL ILMIAH SIMANTEK Vol 6 No 2 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to see how the influence of brand image and promotion to influence consumer purchasing decisions on local shoes brand Compass. This study uses a snowball sampling method on respondents aged 20-34 years in the city of Medan. The results of the study conclude that the brand image built by Compass has a positive impact on increasing purchasing decisions for Compass brand shoes, it means that the positive influence caused is not visible. The promotion variable carried out by Compass has a positive impact on increasing purchasing decisions for branded shoe products, the impact of this promotion also significantly affects the decisions of potential consumers.
SOSIALISASI PENGISIAN SPT TAHUNAN SECARA ONLINE DENGAN MENGGUNAKAN E-FILLING PADA PEGAWAI KESEHATAN RUMAH SAKIT ESTOMIHI MEDAN Hendrik E.S. Samosir; Martin Luter Purba; Hanna Meilani Damanik
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.44503

Abstract

Pelaporan Surat Pemberitahuan Tahunan (SPT) melalui sistem e-Filing merupakan upaya pemerintah dalam meningkatkan efisiensi dan transparansi sistem perpajakan. Namun, masih banyak pegawai di sektor kesehatan, termasuk di Rumah Sakit Estomihi Medan, yang mengalami kesulitan dalam memahami dan menggunakan sistem ini secara mandiri. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan pemahaman dan keterampilan pegawai rumah sakit dalam melaporkan SPT tahunan secara online melalui e-Filing, serta meningkatkan kesadaran akan pentingnya kepatuhan pajak. Metode yang digunakan adalah Participatory Action Research (PAR), dengan pendekatan teoritis, praktik langsung, sesi tanya jawab, bimbingan teknis, serta evaluasi dan umpan balik. Kegiatan ini melibatkan 32 peserta dan menunjukkan hasil positif: 84% peserta menyatakan materi mudah dipahami, 87% merasa pelatihan bermanfaat untuk pelaporan pajak, dan 82% merasa puas dengan pelatihan. Namun, beberapa peserta mengusulkan peningkatan pada penjelasan teknis serta waktu bimbingan teknis. Kesimpulan dari kegiatan ini menunjukkan bahwa pelatihan berhasil meningkatkan pemahaman dan keterampilan peserta dalam penggunaan e-Filing, meskipun masih diperlukan pengembangan materi dan pendekatan teknis secara lebih mendalam. Kontribusi kegiatan ini terletak pada peningkatan literasi digital perpajakan, efisiensi pelaporan SPT, dan dorongan terhadap kepatuhan pajak sebagai bentuk dukungan nyata terhadap pembangunan nasional melalui sektor kesehatan.
Co-Authors Hanna M. Damanik Martin Luter Purba Yusditara, Wisnu