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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JIKA: Jurnal Ilmu Keuangan dan Perbankan JURNAL ILMIAH KOHESI Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Abdimas Bina Bangsa Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services
Ni'mah, Ratu Sifa
Program Studi Akuntansi Universitas Bina Bangsa Banten
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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PENDAMPINGAN DALAM DIVERSIFIKASI UBI JALAR UNTUK MENINGKATKAN PEREKONOMIAN KELUARGA Kartika, Rika; Hartoko, Gatot; Ni’mah, Ratu Sifa; Assyifa, Assyifa; Safitri, Esti
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1050

Abstract

This community service activity aims to provide assistance to women in the verification of sweet potatoes to improve the family economy by create new business opportunities because there is still a lack of innovation from the use of natural products by the community. There are several methods carried out in this activity, namely counseling, mentoring, and field surveys for the sale of finished products. This community service activity is important because it can provide insight to the community about diversifying natural products, can create business opportunities, and can benefit from sales, so as to improve economic welfare. In the trial sales stage, the results of diversifying purple sweet potatoes into melted sweet potato balls obtained 100% sales results according to the target
PENGEMBANGAN STRATEGI PEMASARAN DIGITAL UNTUK UMKM DI DESA BAROS KECAMATAN WARUNGGUNUNG, KABUPATEN LEBAK Ni’mah, Ratu Sifa; Lestari, Dini Martinda; Nur, Silfi Purnama; Hidayat, Defa Lutfy; Rahman, Airini
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 3 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i3.175

Abstract

This service activity aims to develop digital marketing strategies for MSMEs in Baros Village, Warunggunung District, Lebak Regency. The process begins with a preparation stage which includes identifying the needs of MSMEs through surveys and preparing training materials. Training covers the basics of digital marketing, use of social media, website creation, and search engine optimization (SEO) techniques. At the implementation stage, participants are given practical knowledge and immediately apply the strategies they have learned. The results of the activity showed an increase in participants' knowledge and skills, effective implementation of digital marketing strategies, as well as an increase in website traffic and product sales. Despite challenges such as limited resources, continuous monitoring and evaluation ensures the effectiveness of the strategies implemented. This program is expected to help Baros Village MSMEs utilize digital marketing to increase product competitiveness and make a positive contribution to the local economy
Co-Authors Abdul Rohim Ajeng Afifah Muhartini Assyifa, Assyifa Dini Martinda Lestari Hartoko, Gatot Heni Wahyuni Hidayat, Defa Lutfy Intan Permatasari Nadya Mar’atul Rismayanti Nur, Silfi Purnama Nurul Hikmah Puput Lestari Raden Irna Afriani Rahman, Airini RIKA KARTIKA Rika Kartika RISALDY ARDIPUTRA Safitri, Esti Ulfi Jefri Yuliah Yuliah Yuliah, Yuliah