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Kesiapan Masyarakat Lokal dalam Pengembangan Desa Carangsari sebagai Desa Wisata di Kabupaten Badung Reinda Chella Julia; I Wayan Mertha; Woro Susianti
Journal of Tourism and Creativity Vol 8 No 2 (2024): Creative Tourism
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i2.46675

Abstract

This study aims to determine the level of readiness of the local community in the development of Carangsari Village as a tourist village in Badung Regency, using quantitative and qualitative approaches. Data collection used survey techniques, interviews, and documentation. A total of 98 respondents were obtained using purposive accidental sampling technique, and the determination of informants was carried out using snowball sampling technique, by first determining key informants. Data were analyzed descriptively using the community readiness model. The results showed that the readiness level of Carangsari Village scored 7.8 and was at the preparation stage. This means that the local community of Carangsari Village is still in the preparation stage to carry out efforts to develop a tourist village, with leadership characteristics and the availability of information in Carangsari Village already classified as good. However, community involvement and cooperation with other stakeholders still cannot improve community readiness in the development of tourism villages. The dimension of readiness that has the highest score of 9.4 is leadership, while the dimension with the lowest score of 5.4 is community efforts.
The Effect of Memorable Tourism Experience on Storytelling Behavior and Revisit Intention in Jatiluwih Tourism Village Bulan Purnama Sari; Luh Yusni Wiarti; I Wayan Mertha
Jurnal Impresi Indonesia Vol. 3 No. 9 (2024)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i9.5412

Abstract

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.