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Lensa Netnografi: Analisis Sentimen Untuk Peningkatan Engagement Konten Promosi Pariwisata Melalui Film “The Last Of Us 2 Swandeni, Ni Kadek; Indrayani, I Gusti Ayu Putu Wita; Trisdayanti, Ni Putu Eka; Darmaputra, Putu Gede Eka; Tirtawati, Ni Made
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1798

Abstract

This study aims to analyze sentiments in the Instagram post @kemenparekraf.ri regarding the film "The Last of Us 2" and its impact on increasing engagement in promotional content through an infrequently employed approach. The research intends to investigate the effect of using dramatic content in promoting the film "The Last of Us 2" on the Instagram account @kemenparekraf.ri in enhancing audience engagement using a netnography approach. A qualitative research method was employed by collecting data through online observation of content posted on January 24, 2023. Findings indicate that the use of dramatic content significantly increased audience engagement, with an engagement rate reaching 17.7%, although the majority of sentiments expressed were negative. The practical implications of this research are to provide recommendations for government social media managers to exercise greater caution in determining promotional content, while theoretically contributing to the understanding of the netnography approach in the context of tourism promotion. Keywords: netnography, promotion, sentiment, tourism
Evaluating the effectiveness of a character education program in a junior high school: a CIPP model approach Trisdayanti, Ni Putu Eka; Redan Werang, Basilius; Rihendra Dantes, Kadek
Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Vol. 11 No. 2 (2025): Jurnal EDUCATIO: Jurnal Pendidikan Indonesia
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1202526667

Abstract

The study employed a descriptive quantitative design involving 40 respondents consisting of teachers, the principal, and administrative staff selected through purposive sampling based on their direct involvement in program implementation. Data were collected using a structured questionnaire based on a five-point Likert scale (1 = strongly disagree to 5 = strongly agree). The instrument was developed according to CIPP indicators and tested for validity using product-moment correlation, with all items meeting the minimum validity criteria (r > 0.30). Reliability testing using Cronbach’s Alpha showed a coefficient of 0.87, indicating high internal consistency. Data analysis was conducted using descriptive statistics (mean and standard deviation) and T-score transformation to determine the effectiveness category of each component. The results show that the Context component obtained a mean score of 3.98 (SD = 0.54), indicating that the program foundation, including policy support and cultural alignment, is well established. The Input component achieved a mean of 3.76 (SD = 0.61), suggesting that human resources and facilities are generally adequate, although several aspects require strengthening. The Process component recorded a mean score of 3.72 (SD = 0.58), reflecting relatively consistent implementation, with improvements needed in monitoring and supervision. Meanwhile, the Product component obtained a mean of 4.02 (SD = 0.49), indicating positive outcomes in students’ character development. Based on the overall average score (M = 3.87; SD = 0.55), the Character Education Program can be categorized as effective according to predetermined effectiveness criteria (mean score ≥ 3.50). However, enhancement of program inputs, particularly in technical support and resource optimization, is recommended to ensure long-term sustainability and improved program outcomes.