Article Per Year (5 Year)
p-Index From 2021 - 2026
1.686
P-Index
This Author published in this journals
All Journal Muqtasid: Jurnal Ekonomi dan Perbankan Syariah El-Iqtishady Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Kalam Cendekia: Jurnal Ilmiah Kependidikan International Journal Mathla'ul Anwar of Halal Issues Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Islamic Economics and Finance
Heni Pratiwi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : El-Iqtishady

 1 
ANALISIS PENERAPAN KEPATUHAN SYARIAH (SHARIA COMPLIANCE) PADA PROSES PRODUKSI RUMAH POTONG HEWAN (RPH) KASANG KOTA KARANG DI KECAMATAN KUMPEH ULU Suci Febrianti; Ridhwan; Heni Pratiwi
El-Iqthisadi Vol 7 No 2 (2025): Desember
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.v7i2.61816

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui bagaimana penerapan kriteria halal yang sesuai dengan kepatuhan syariah pada proses produksi rumah potong hewan Kasang Kota Karang, kendala apa yang dihadapi rumah potong hewan dalam penerapan kriteria halal dan strategi apa yang digunakan dalam menjaga konsistensi kepatuhan syariah rumah potong hewan Kasang Kota Karang. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukan bahwa secara prosedur produksi pada rumah potong hewan Kasang kota Karang sudah sesuai dengan kriteria halal yang sesuai dengan kepatuhan syariah. Namun terdapat beberapa kendala seperti, kurangnya kesadaran karyawan, kebersihan sanitasi, fasilitas pendukung, dan pengawasan. Adapun strategi yang dapat pemilik rumah potong hewan dapat lakukan yaitu dengan meningkatkan kesadaran para karyawan, meningkatkan standar kebersihan, menambah fasilitas pendukung, dan meningkatkan pengawasan dan evaluasi. Kata Kunci: Kepatuhan Syariah, Rumah Potong Hewan, Kriteria Halal   Abstract This study aims to determine how to application of halal criteria in accordance with sharia compliance in the production process with the Kasang slaughterhouse in Karang Kota Karang, what obstacles the slaughterhouse  faces in applying halal criteria and what strategies are used in maintaining the consistency of sharia compliance of the Kasang Kota Karang slaughterhouse. This research uses descriptive qualitative trough interviews, observation and documentation. The result showed that the production procedures at the Kasang Kota Karang  were in accordance with halal criteria in accordance with sharia compliance. However, there are several obstacles such as sanitation hygiene that still lacking attention, lack of employee awareness, lack of supporting facilities, and lack of supervision. At the strategy that slaughterhouse owners can do is to increase employee awareness, improve hygiene standards, add supporting facilities, and increase supervision and evaluation. Keywords: Sharia Compliance, Slaughterhouse, Halal Criteria
STRATEGI PENGEMBANGAN USAHA PRODUK HERBAL MELALUI DIGITAL MARKETING DALAM MENINGKATKAN OMSET PENJUALAN PERSPEKTIF MARKETING SYARIAH (STUDI PADA USAHA DAGANG CIPTA ANGSO DUO DI KOTA JAMBI) Hidayatul Husna; Rafiqi; Heni Pratiwi
El-Iqthisadi Vol 7 No 2 (2025): Desember
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.v7i2.61822

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui strategi pengembangan usaha produk herbal melalui digital marketing dalam meningkatkan omset pada Usaha Dagang Cipta Angso Duo di Kota Jambi, ditinjau dari perspektif marketing syariah. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui survei lapangan, wawancara, dan dokumentasi, serta analisis SWOT. Hasil penelitian menunjukkan bahwa strategi digital marketing diterapkan melalui media sosial seperti WhatsApp, Facebook, Shopee, dan Instagram, dengan penerapan bauran pemasaran 4P (product, price, place, promotion). Strategi tersebut mampu meningkatkan kesadaran merek, memperluas jangkauan pasar, dan memberi dampak positif terhadap omset meskipun fluktuatif karena persaingan dan kondisi ekonomi. Dari perspektif marketing syariah, penerapan strategi ini mencerminkan nilai kejujuran, keadilan, dan tanggung jawab dalam berbisnis, serta mendukung pertumbuhan usaha melalui mind share (kesadaran), market share (pangsa pasar), dan heart share (loyalitas konsumen). Kata kunci: strategi pengembangan usaha, produk herbal, digital marketing, omset penjualan, marketing syariah.   Abstract This study aims to determine the strategy for developing herbal product businesses through digital marketing to increase turnover at Cipta Angso Duo Trading Business in Jambi City, from a sharia marketing perspective. The method used was descriptive qualitative, with data collection techniques including field surveys, interviews, documentation, and SWOT analysis. The results indicate that digital marketing strategies are implemented through social media platforms such as WhatsApp, Facebook, Shopee, and Instagram, utilizing the 4P marketing mix (product, price, place, and promotion). This strategy is able to increase brand awareness, expand market reach, and positively impact turnover, despite fluctuations due to competition and economic conditions. From a sharia marketing perspective, the implementation of this strategy reflects the values ​​of honesty, fairness, and responsibility in business, and supports business growth through mind share (awareness), market share (market share), and heart share (consumer loyalty). Keywords: business development strategy, herbal products, digital marketing, sales turnover, sharia marketing.
Co-Authors Adya Lendi Pramesti Agus Purnomo Akbar Samudra Anisa Putri Febriyanti Azzril Arya Hidayat Hanakayda Khairunnisa Hidayatul Husna Irsyad Nasrullah Lucky Enggrani Fitri Muhamad Chamdani Oktariza, Wawan Pramika Susanti Rafiqi Ridhwan Suci Febrianti Tina Nur Ainun Tri Saptuti Susiani Zaqia Yuliana Pratiwi