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PENGARUH INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH MELALUI WORD OF MOUTH DI KABUPATEN BREBES Medi Tri Purwanto; Ulul Absor; Windi . Yuliastuti
Jurnal Strategik Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACTThis study aims to analyze the effect of product innovation on purchasingdecisions of Wardah products through word of mouth in Brebes Regency. Samples were taken using the purposive sampling method of 100 people. Data were collected using the questionnaire method, namely by providing a list of questions or questionnaires directly to the respondents. The data analysis technique in this study used linear regression analysis with the help of SPSS for windows version 26. The results showed that the product innovation variable and word of mouth had a positive and significant effect on purchasing decisions, and the word of mouth variable was able to mediate between product innovation variables and decisions. purchase.Keywords: Product Innovation, Word of Mouth and Purchase Decision.ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh inovasi produkterhadap keputusan pembelian produk wardah melalui word of mouth diKabupaten Brebes. Sampel diambil dengan metode Purposive Sampling 100 orang yang. Data dikumpulkan dengan menggunakan metode kuesioner yaitu dengan memberikan daftar pertanyaan atau kuisioner secara langsung kepada para responden. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier dengan bantuan SPSS for windows versi 26. Hasil penelitian menunjukkan bahwa variabel inovasi produk dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, serta variabel word of mouth mampu memediasi antara variabel inovasi produk terhadap keputusan pembelian.Kata Kunci : Inovasi Produk, Word of Mouth dan Keputusan Pembelian.

EFEKTIVITAS PENERIMAAN NEGARA BUKAN PAJAK (PNBP) PADA KANTOR KESYAHBANDARAN DAN OTORITAS PELABUHAN KELAS IV TEGAL Ulul Absor; Amsirun Amsirun; Mia Secilia Aprianti
Jurnal Strategik Vol 10, No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstraksi This research is entitled "Effectiveness of Non-Tax State Revenue (PNBP) at the Class IV Tegal Harbor Authority and Harbor Authority Offices".The formulation of the problem posed is:1. What is the effectiveness and efficiency of Non-Tax State Revenue at the Class IV Tegal Port Authority and Port Authority Offices?2. How is the realization of Non-Tax State Revenue at the Tegal Class IV Port Authority and Harbormaster Office?3. What is the projection of Non-Tax State Revenue at the Tegal Class IVHarbormaster and Port Authority Office?The results of this study obtained are that the level of effectiveness of NonTax State Revenue (PNBP) of Class IV Tegal Harbor and Authority Offices from 2017 to 2021 has an average rate of 181.16 percent, so it can be said to have a very good level of effectiveness or very effective. Meanwhile, the efficiency level of Non-TaxState Revenue (PNBP) for Class IV Tegal Port Authority and Harbormaster Offices from 2017 to 2021 has an average rate of 104.51 percent.This can be interpreted that the efficiency level of Non-Tax State Revenue (PNBP) of Class IV Tegal Port Authority and Harbormaster Offices is not good.

PENGARUH TABUNGAN DAN DEPOSITO TERHADAP PENYALURAN KREDIT DI BANK BRI UNIT BULAKAMBA CABANG BREBES Ulul Absor
Jurnal Strategik Vol 2, No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstract This study entitled the influence of savings and deposits on lending at the BRI Bulakamba Unit in Brebes Branch. The research method used is collecting data on the amount of savings, deposits, and credit from 2012 to 2016, while the data analysis used is: Multiple regression analysis, coefficient of determination, t test, and test f. From the results of the analysis it can be concluded that: Based on the results of multiple linear regression analysis on Coefficients, the multiple regression model with one Credit dependent variable (Y) with n independent variables the size of Savings (X1) and Deposits (X2) is: Y = - 12,467,949,951,039 + 0,994 (X1) + 0,305 (X2). The constant is -12.467.949,951,039 means that if X1 and X2 value is 0, then profit (Y) value decreases by Rp. 12467949951,039, in the savings constant (X1) of 0.994 Every increase of Rp. 1000 from Savings, Credit will increase by Rp 994, and on the deposit constant (X2) Every increase of Rp. 1000 from a deposit, the credit will increase by Rp. 305. Based on the results of the t test, the Savings magnitude variable (X1) which is 15,898 has a significant effect on Credit because the Savings account is 15,898> of table 4,303, and the variable Deposit (X2) is 1,077, there is no significant effect on credit distribution in the Branch Office BRI Branch Brebes because the tcount of deposits is 1.077

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP MINAT WISATA DAN IMPLIKASINYA PADA STRATEGI PEMASARAN DI KABUPATEN BREBES Ulul Absor; Sri Rahayu
Jurnal Strategik Vol 7, No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study is entitled Analysis of Factors Affecting Consumer Behavior on Tourist Interest and Its Implications on Marketing Strategies in Brebes Regency. The aim to be achieved is to find out whether there is an influence between attitudes and subjective norms on the interests and behavior of consumers in Brebes Regency in enjoying tourism objects in Brebes Regency, to find out whether there is an influence between attitudes or subjective norms on consumer interests and behavior in enjoying attractions in Brebes Regency and to find out how much influence attitudes and subjective norms on consumer interests and behavior in Brebes Regency in enjoying tourist attractions. The research method used is the distribution of questionnaires using accidental sampling method as many as 100 tourists who visit tourist attractions. The results of the study can be explained as follows: T test results using 95 percent confidence level (α / 2 = 0.05 / 2 = 0.025) and degrees of freedom Nk (100-2) obtained a table of 2.2764 and the calculation results showed X1 = 4.274 which means that t count > t table . This shows that Ho is rejected or the attribute significantly influences the behavioral interest of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Spring Tourism Object, Malahayu Reservoir Tourism Object and Randusanga Indah Beach Tourism Object. While at X2, 1,386 is obtained, which means that t count < t table. This shows that Ho is accepted or subjective norms significantly do not affect the behavior of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Spring Tourism Object, Malahayu Reservoir Tourism Object and the Randusanga Indah Beach Tourism Object. The results of the F Test conducted using a 95 percent confidence level (α = 0.05) and df = n - k - 1 obtained Ftable of 3.09. While the results of calculations on each tourist attraction show 17,339. This shows that Fcount > F table which interpreted the Ho hypothesis is rejected which means that together the independent variable attributes and subjective norms affect the variable of interest in the behavior of visitors to the Tirta Husada Hot Spring Tourism Object, Cipanas Buaran Hot Springs Tourism Object, Reservoir Tourism Object Malahayu and Randusanga Indah Beach Tourism Objects.Keyword : Consumer Behavior, Tourist Interest

ANALISIS KINERJA KEUANGAN PADA KOPERASI WREDATAMA HARUM KABUPATEN BREBES Ulul Absor
Jurnal Strategik Vol 4, No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study took the title of Financial Performance Analysis at the Wredatama Harum Cooperative in Brebes Regency. The formulation of the problem in this study is how the financial performance of the Wredatama Harum Cooperative in Brebes Regency during the period of 2015 to 2017 in terms of liquidity ratios, solvency ratios and profitability ratios. When viewed from the liquidity ratio, in the period of 2015 to 2017 the Wredatama Harum Cooperative can be considered very healthy, this can be seen with the results of the calculation of the current ratio method found that between these years have an average of 62409 percent in each year. Whereas seen from the solvency ratio then: a. Debt to equity ratio (total debt to equity ratio) The total debt to equity ratio from 2015 to 2017 the ratio of debt to equity in the Wredatama Harum Cooperative has an average of 19.30 percent, which is below 70 percent. This means that in terms of the ratio of debt to equity, the cooperative's ability to meet its obligations is very efficient. b. Debt to asset ratio (total debt to asset ratio) The calculation of the debt to assets ratio from 2015 to 2017 solvency ratio when viewed from debt to total assets at the Wredatama Harum Cooperative has an average of 15.54 percent which means below 40 percent which means that the cooperative's ability to its obligations is very efficient . While the profitability ratio : a. Gross profit margin The calculation of gross profit margin from 2015 to 2017 in the Wredatama Harum Cooperative in Brebes Regency has an average of 16.24 percent which means that in the period 2015 to 2017 in terms of the ratio of gross profit margin the cooperative's ability to generate profits is well. b. Net profit margin The calculation of the net profit margin in the Wredatama Harum Cooperative in Brebes Regency has an average of 15.52 percent, which means that in the period 2015 to 2017 in terms of the ratio of the net profit margin the cooperative's ability to generate profits is good. c. Earning power of total investment The calculation of earnings power of total investment in the Wredatama Harum Cooperative in Brebes Regency has an average of 2.80 percent which means that in the period 2015 to 2017 in terms of the ratio of earnings power of total investment the cooperative's ability to generate profits is not good.

Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Jilbab Rabbani pada Kalangan Siswa di SMP PGRI Brebes Sri Ratih Handayani; Ulul Absor; Amsirun Amsirun
Jurnal Strategik Vol 11, No 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACTThis research uses quantitative methods. Quantitative method can be interpreted as a research method based on the philosophy of positivism, used to examine certain populations or samples, collecting data using research instruments, analyzing data is quantitative/statistical, with the aim of testing established hypotheses. (Sugiyono, 2018:35-36). Based on the analysis of research data carried out by the author, the following results were obtained:1. Partial hypothesis testing (statistical t test) showed that the brand image variable (X1) and lifestyle variable (X2) partially had a significant positive effect on the purchasing decision variable (Y) Rabbani hijab among students at SMP PGRI Brebes.2. Simultaneous hypothesis testing (F statistical test) showed that the brand image variable (X1) and lifestyle variable (X2) together had a positive and significant effect on the purchase decision variable (Y) Rabbani hijab among students at SMP PGRI Brebes .3. Testing regression analysis of brand image and lifestyle variables onpurchasing decisions Y = 10.346 + 0.472X1 + 0.328X2 + e. From the testresults, it was found that brand image (X1) had a more dominant effect with a regression coefficient of 0.472 on purchasing decisions (Y) for Rabbani headscarves among students at SMP PGRI Brebes. Keywords: Brand Image, Lifestyle and Purchase Decisions

PENGARUH SUKU BUNGA TABUNGAN TERHADAP JUMLAH TABUNGAN PADA PD. BKK BREBES CABANG KERSANA KABUPATEN BREBES Ulul Absor
Jurnal Strategik Vol 5, No 2 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstraksi This study entitled The Effect of Interest on Savings on the Number of Savings in PD. BKK Brebes Kersana Branch Brebes Regency. The purpose to be achieved in this study is to find out whether the interest rate affects the amount of savings in PD. BKK Brebes Kersana Branch. While the hypothesis proposed in this study is presumed that interest rates significantly influence the amount of savings received at PD. BKK Brebes Kersana Branch. To find out the effect of interest rates on the amount of savings, a simple regression analysis tool is used with the formula y = a + bx. With the calculation using SPSS the regression equation is y = 13,644,140,414 -1,720,458,207x, meaning that the amount of savings is influenced by the interest rate. The constant is 13,644,140,414. While the sign "-" describes the direction of a negative relationship. This means that if the interest rate rises by 1 (one) unit and the other variables remain, the amount of savings will decrease by IDR 1,720,458,207. While the t-test at the confidence level of 95 percent and the degree of freedom (10-2) obtained t table of 1.859. While the results of calculations on SPSS show -1.805. Significant test results show that tcount

PENGARUH ARUS KAS TERHADAP LIKUIDITAS PADA KPRI SINAR MURNI KABUPATEN BREBES Ulul Absor
Jurnal Strategik Vol 3, No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstract This study entitled the Effect of Cash Flow on Liquidity at KPRI Sinar Murni Brebes Regency. The formulation of the problem in this study is how cash flows at KPRI Sinar Murni Brebes Regency, how the level of liquidity at KPRI Sinar Murni Brebes Regency and how the effect of cash flow on liquidity on KPRI Sinar Murni Brebes Regency. The form of research used in this study is quantitative descriptive research. Descriptive research tries to explain how the development of cash flow and liquidity at KPRI Sinar Murni Brebes Regency. Quantitative research in this study calculates and analyzes with simple linear regression analysis to determine the effect of cash flow independent variables on liquidity dependent variables during the 2011 to 2016 research period, with the following results: 1. Cash Flow Analysis Operating cash flow fluctuated, in 2011 the negative cash flow balance was Rp. 412,787,887.08 so also for 2016 the negative cash flow balance of Rp. Rp. 124,992,768.70 while for 2011,2012 cash flow balances rose later in 2014 and 2015 the cash flow balance decreased. 2. Liquidity Analysis The liquidity ratio based on the fast ratio (acid test ratio) has an average of 437.48% according to the Decree of the Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number 129 of 2012 concerning Guidelines for Classification of Liquidity Cooperatives 437.48% including unfavorable criteria because it is bigger of 275% while the standard liquidity ratio is theoretically 200% or 2: 1. 3. Hypothesis Testing. Based on the results of the t-test the probability number of cash flow variables is 0.035 smaller than the significance probability number 0.05, so Ho is rejected and Ha is accepted. Likewise, the value of t arithmetic is 3.123 greater than t table 2.571 or (3.123> 2.571) so that the hypothesis that cash flow influences liquidity at KPRI Sinar Murni Regency of Brebes is acceptable.

PENGARUH KARAKTERISTIK PERSONAL DAN KARAKTERISTIK USAHA TERHADAP TINGKAT PENGEMBALIAN KUPEDES DI PT. BANK RAKYAT INDONESIA ( PERSERO ), Tbk UNIT ADIWERNA II CABANG TEGAL Ulul Absor
Jurnal Strategik Vol 1, No 2 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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Abstraksi This research takes the title "The Effect of Personal Characteristics and Characteristics of Businesses on Kupedes Return Rate at PT. Bank Rakyat Indonesia (Persero), Tbk Adiwerna II Unit, Tegal Branch ". The aim to be achieved in this study is to find out whether there are any effects of Personal Characteristics and Business Characteristics on Kupedes Return Rate at PT. Bank Rakyat Indonesia (Persero), Tbk Adiwerna II Unit, Tegal Branch. Based on the results of the research that has been done, the author can take several conclusions as follows: The influence of personal characteristics (X1) on the rate of return of Kupedes (Y) is significant. This can be proven in the results of the t-test obtained t-count of 6.318. Compared to the t-table at α = 0.05, it means t-count> t-table or (6.318> 1.66055). And the influence of business characteristics (X2) on the rate of return of Kupedes (Y) is significant. This can be proven in the results of the ttest obtained by t-count of 0.756. When compared to t-table at α = 0.05, it means t-count <t-table or (0.756 <1.66055).

PENGARUH PELAYANAN JASA PUSKESMAS TERHADAP KEPUASAN PASIEN DI PUSKESMAS SIWULUH KABUPATEN BREBES Apriyani, Apriyani; Absor, Ulul; Handayani, Sri Ratih
Jurnal Strategik Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62038/jsm.v12i1.93

ABSTRACTThis research is entitled The Influence of the Quality of Community Health CenterServices on Patient Satisfaction at the Siwuluh Community Health Center, BrebesRegency. The objectives to be achieved in this research are:1. To find out whether the quality of community health center services has a significant influence on patient satisfaction.2. To find out how much influence the quality of puskesmas services has on patientsatisfaction Meanwhile, the hypothesis proposed is:1. That the influence of the quality of community health center services on patientsatisfaction at the Siwuluh Community Health Center in Brebes Regency is significant.2. The influence of the quality of community health center services on patient satisfaction at the Siwuluh Community Health Center in Brebes Regency is large and positive. The research method used was a case study at the Siwuluh Community Health Center, Bulakamba District, Brebes Regency, while the data collection methods used were surveys, interviews, questionnaires and library research. In testing the hypothesis, a simple regression coefficient analysis tool was used with the t and F tests. From the results of the analysis, conclusions can be drawn: 1. There is a significant influence between service quality and patient satisfaction.Based on the statistical analysis of the F test, using a confidence level of 95% (α = 0.05) and degree of freedom (df) = (k – 1) and (n – k – 1), the F table is 2.71, while the calculation results What was done resulted in an F count of 954.093. Because Fcount is greater than Ftable, the Ho hypothesis is rejected, and the t test. By using a confidence level of 95% (α = 0.05) and degree of freedom (df) = k and (n – k – 1), the ttable is 1.6609. From the calculations carried out, the service quality tcount value is 30.888, because tcount is greater than ttable (30.888 > 1.6609), then partially the service quality variable has a significant influence on patient satisfaction. Thus, the first hypothesis which states that the service quality variable (X) has a significant influence on patient satisfaction is accepted.2. From the results of simple linear regression calculations, it is obtained that Y =1.012 + 0.982 This means that patients still have satisfaction with treatment without any change in the service quality variable, and if the service quality variable (X) increases by one unit, it will increase patient satisfaction (Y) by 98.2 units. The strength of this influence can be seen from the coefficient of determination of 90.7%, which means that variations in the ups and downs of patient satisfaction are influenced by service quality by 90.7%, while the remaining 9.3% is influenced by other factors not examined in this research.

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