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All Journal JCES (Journal of Character Education Society) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Prosiding Seminar Nasional Program Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal of Mandalika Literature
Misbahul Anwar
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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CHILD-FRIENDLY FAMILY PROGRAM AS A MEDIUM OF CHILD RIGHTS EDUCATION FOR PARENTS Misbahul Anwar; Sutrisno Wibowo; Kholifah Fil Ardhi
JCES (Journal of Character Education Society) Vol 4, No 2 (2021): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v4i2.3922

Abstract

Abstrak: Tujuan program pengabdian kepada masyarakat dalam artikel ini yaitu meningkatkan penerapan keluarga ramah anak dalam keluarga dan lingkungan sekitar pada Dusun Banjarsari, Desa Wonokerto, Kecamatan Turi, Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta. Adapun permasalahan yang terjadi di masyarakat tersebut yaitu hak anak yang kurang terpenuhi karena kurangnya pemahaman orang tua. Program pengabdian kepada masyarakat berupa ‘Program Keluarga Ramah Anak’ ini terdiri atas kegiatan sosialisasi, penyuluhan, dan edukasi permainan interaktif. Adapun hasil dari kegiatan ini, yaitu (1) meningkatnya pemahaman orang tua terhadap hak anak, (2) semakin terpenuhinya hak anak berupa fasilitas fisik maupun non fisik, (3) terciptanya lingkungan layak anak yang baik digunakan untuk mengembangkan atau membesarkan anak, (4) meningkatnya peran orang tua dalam kegiatan yang berkaitan dengan perlindungan anak, dan (5) anak mendapatkan hak dan mampu melaksanakan kewajiban mereka.Abstract: Tujuan program pengabdian kepada masyarakat dalam artikel ini yaitu meningkatkan penerapan keluarga ramah anak dalam keluarga dan lingkungan sekitar Dusun Banjarsari, Desa Wonokerto, Kecamatan Turi, Kabupaten Sleman, Provinsi Daerah Istimewa Yogyakarta. Permasalahan yang terjadi di masyarakat tersebut adalah hak anak yang kurang terpenuhi karena pemahaman orang tua. Program pengabdian kepada masyarakat berupa 'Program Keluarga Ramah Anak' terdiri atas kegiatan sosialisasi, penyuluhan, dan edukasi permainan interaktif. Adapun hasil kegiatan ini, yaitu (1) pemahaman orang tua terhadap hak anak, (2) semakin terpenuhinya hak anak berupa fasilitas fisik maupun non fisik, (3) terciptanya lingkungan layak anak yang baik digunakan untuk mengembangkan atau membesarkan anak, (4)) peran orang tua dalam kegiatan yang berkaitan dengan perlindungan anak, dan (5) anak mendapatkan hak dan mampu melaksanakan kewajiban mereka.
Model Pemberdayaan Entrepreneurship Berbasis Gerakan Kemandirian Ekonomi Cabang Dan Ranting Muhammadiyah Dengan Metode On-Line Suryo Pratolo; Bambang Jatmiko; Misbahul Anwar
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2019: 3. Pengembangan Usaha Mikro, kecildan Menengah (UMKM), Serta Ekonomi Kreatif
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.962 KB) | DOI: 10.18196/ppm.23.420

Abstract

Tujuan Program Pengabdian Masyarakat dengan skim KEMITRAAN MASYARAKAT adalah untukmembangun model pemberdayaan entrepreneurship berbasis gerakan kemandirian ekonomi civitasakademika dengan metode on-line. Adapun masalah dari pengabdian ini adalah Jumlah pengusaha diIndonesia baru mencapai 1,65 persen dari jumlah penduduk. Rasio tersebut jauh tertinggal dibandingdengan jumlah pengusaha yang ada di negeri jiran seperti Singapura, Malaysia, maupun Thailand.Sementara negara-negara maju seperti Amerika Serikat dan Jepang bahkan memiliki pengusaha lebihdari 10 persen dari jumlah populasi. Idealnya jumlah pengusaha adalah 2 persen dari total populasi,tetapi untuk mencapai target pendapatan perkapita yang baik diperlukan 6,13 juta pengusaha atausekitar 2,5 persen dari populasi. Metode pelaksanaannya sebagai berikut: 1. FGD (Focus GroupDiscution), 2. Desain Sistem, 3. Perancangan Software, 4. Uji Sofware, 5. Sosialisasi Awal, 6.Penyempurnaan Software, 7. Sosialissai Sofware, 8. Publish Software. Sedangkan luarannya adalah: 1.Jurnal Nasional ISSN “Berdikari” Universitas Muhammadiyah Yogyakarta, 2. Proceeding Nasional –Universitas Muhammadiyah Yogyakarta, 3. Seminar Nasional – di Univesitas Ahmad DahlanYogyakarta, 4. Keynote Spech di Program Studi UMY Mengundang Wirausaha muda dan Dosen UMY.
PENDAMPINGAN PERLUASAN LOKASI USAHA DAN OUTLET UNTUK MENINGKATKAN PENJUALAN Bambang Jatmiko; Suryo Pratolo; Misbahul Anwar; Titi Laras; Alfi Muthia Anjani
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2021: 1. Peningkatan Kapasitas Kelembagaan Publik
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.311 KB) | DOI: 10.18196/ppm.41.878

Abstract

Tujuan pengabdian ini adalah untuk melakukan pendampingan perluasan lokasi usaha dan outlet pada UMKM Batik Sekarniti dan Onggo-Onggo Craft. Masalah dalam pengabdian ini sebagai berikut: 1) lokasi usaha yang masih sempit dan kurang rapi; 2) belum adanya penataan secara baik mulai dari bahan baku, barang dalam proses, barang setengah jadi bahkan barang jadi tidak memiliki tempat dan lokasi yang representative; 3) belum memiliki tempat penjualan produk jadi karena lokasi usaha satu tempat dengan rumah tangga; 4) penataan ruang pamer produk/outlet yang berupa almari, etalase, meja untuk membatik dan bahkan ruang untuk kasir belum tersedia. Metode yang digunakan pada pengabdian ini adalah Forum Group Discussion dengan model workshop kepada pemilik Batik Sekarniti dan Onggo-Onggo Craft. Hasil pengabdian ini berupa : 1) terwujudnya lokasi usaha yang lebih luas; 2) terwujudnya penataan ruang UMKM yang lebih rapi; 3) terwujudnya outlet sebagai tempat penjualan dan ruang pamer produksi; 4) terwujudnya sarana dan prasarana outlet yang lebih lengkap dan representative.
Pelatihan Media Daring untuk Staf Administrasi: Online Media Training for Administrative Staff Gita Danu Pranata; Misbahul Anwar; Jefree Fahana
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 7 No. 4 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v7i4.3935

Abstract

In the 21st century, the Industrial Revolution 4.0, the Covid-19 pandemic, accelerated Muhammadiyah's organizational transformation by optimizing media and online methods as organizational needs. The Covid pandemic has been running for more than a year. Still, as human resources responsible for preparing online media, the administrative staff and the secretary of the institutional assembly still often face technical problems that cannot be resolved quickly. The goal to be achieved in this service program is to provide education and training so that the staff and secretary of the institutional assembly can optimize online media and methods and can solve technical problems in emergencies. The implementation method of this program is online training to provide a basic general understanding, followed by offline training to practice zoom webinar media as MC and Online Moderator. The results and implications of this program are that participants can understand and implement the zoom webinar media as MC and Online Moderator in their respective duties. The conclusion is that after this community service program is held; participants can understand and implement the Zoom webinar media as MC and Online Moderator in their respective duties professionally.
The Impact of Service Quality, Price, and Brand Image on Consumer Loyalty at Yamaha Motor Workshops in Bekasi Misbahul Anwar; Muhammad Syarif Hidayatullah Elmas; Andrian
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4400

Abstract

This research aims to determine whether there is a partial and simultaneous significant effect between service quality, price, and brand image on consumer loyalty at Yamaha Motor Workshops in Bekasi. This research method uses a quantitative descriptive approach, the data collection used in this study are the google form questionnaires that distributed to their consumers, data analysis techniques using classical assumption techniques, multiple linear regression, T-test and F-test to test and prove the hypothesis of this study using the SPSS application, using incidental sampling technique methods with a sample of 150 respondents. This study found that the variables of service quality, price, and brand image together have a significant effect on consumer loyalty.
The Influence of Celebrity Endorsers and Online Promotion on Purchasing Decision through Brand ImageInfluence Of Celebrity Endorsers And Online Promotion On Purchasing Decision Through Brand Image Misbahul Anwar; Sutrisno Wibowo; Andrian; Intan Nur Setiyani
East Asian Journal of Multidisciplinary Research Vol. 2 No. 10 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i10.6060

Abstract

This study aims to analyze the influence of celebrity endorsers and online promotions on purchasing decisions through brand image as a mediating variable on SKINTIFIC and Tasya Farasya products as celebrity endorsers. This type of research is quantitative research using primary data. This study uses Structural Equation Modeling (SEM) AMOS 21 analysis tool. Based on the results of the study, it showed that celebrity endorsers had a positive and significant effect on purchasing decisions, online promotion had a positive and significant effect on purchasing decisions, celebrity endorsers had a positive and significant effect on brand image, online promotion had a positive and significant effect on brand image, brand image had a positive effect and significantly to purchasing decisions, brand image is able to mediate the influence of celebrity endorsers on purchasing decisions, and brand image is able to mediate online promotions on purchasing decisions.
Pengaruh Electronic Word of Mouth Terhadap Keputusan Berkunjung Dimediasi oleh Destination Image: Studi pada Destinasi Wisata di Malang dan Yogyakarta Siti Dyah Handayani; Misbahul Anwar; Insani Khoirudin; Achmad Sani Supriyanto
Journal of Mandalika Literature Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jml.v7i1.6327

Abstract

The tourism industry is one of the sectors hardest hit by the COVID-19 pandemic. At the same time, this industry is a pillar of the Indonesian economy. Examining the tourism industry in research is therefore a pressing need at this time. Social media, as the primary source of information in this industry, plays a strategic role in shaping consumer behavior when determining which tourist destinations to visit. This study aims to analyze the impact of electronic word of mouth and destination image on visitation decisions at two tourist locations: Kampung Wisata Warna Warni Jodipan in Malang and Kampung Wisata Sayidan in Yogyakarta. These two locations were selected because these tourist villages are part of cultural tourism managed by the local community and serve as a source of income for the community, making them worthy of study. The study involved 150 respondents from the two locations and revealed that the three direct effects examined the influence of electronic word of mouth on destination image, and the combined influence of electronic word of mouth and destination image on visitation decisions were significant. However, the results differed regarding indirect effects, as destination image did not act as a mediator in the relationship between electronic word of mouth and visitation decisions
Pengaruh viral marketing dan celebrity endorsement terhadap keputusan pembelian melalui kepercayaan konsumen sebagai variabel intervening (Studi pada Konsumen Glad2Glow di TikTok Daerah Istimewa Yogyakarta) Misbahul Anwar; Kartika Anggraeni
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 5 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss5pp720-728

Abstract

This study aims to analyze the influence of Viral Marketing and celebrity endorsements on purchasing decisions through consumer trust as an intervening variable for Glad2Glow products on TikTok. The subjects were Glad2Glow consumers in the Special Region of Yogyakarta who have TikTok accounts and have purchased Glad2Glow products. This quantitative study used primary data with a sample size of 170 respondents using a purposive sampling technique. The data analysis technique used in this study was Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.0 software. Based on the results of the data analysis, the results showed that Viral Marketing had a positive and significant effect on consumer trust, celebrity endorsements had a positive and significant effect on consumer trust, Viral Marketing had a positive but insignificant effect on purchasing decisions, celebrity endorsements had a positive and significant effect on purchasing decisions, consumer trust had a positive and significant effect on purchasing decisions, consumer trust was able to mediate the influence of Viral Marketing on purchasing decisions, and consumer trust was able to mediate celebrity endorsements on purchasing decisions.
Pengaruh digital marketing dan customer relationship marketing terhadap keputusan pembelian dengan brand image sebagai mediasi (studi pada brand sepatu aerostreet di platform tiktokshop) Misbahul Anwar; Anantha Jinggar Ramadhani
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 6 (2026): (in progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss5pp769-777

Abstract

This study aims to analyze the "Influence of Digital Marketing and Customer Relationship Marketing on Purchasing Decisions, with Brand Image as a Mediator (A Study of the Aerostreet Shoe Brand on the TikTokShop Platform)." This quantitative study involved 179 users of the Aerostreet shoe brand on the TikTokShop platform. The sampling technique used a non-probability sampling method with purposive sampling. Data were collected by distributing an online questionnaire. The models analyzed included the outer model, inner model, and hypothesis testing. Calculations using SmartPLS 4.1 revealed that digital marketing has a positive and significant effect on brand image. Customer relationship marketing has a positive and significant effect on brand image. Digital marketing has a positive and significant effect on purchasing decisions. Customer relationship marketing has a positive and significant effect on purchasing decisions. Brand image partially mediates the effect of digital marketing on purchasing decisions. Brand image partially mediates the effect of customer relationship marketing on purchasing decisions
Co-Authors Achmad Sani Supriyanto Alfi Muthia Anjani Anantha Jinggar Ramadhani Andrian Andrian Bambang Jatmiko Bambang Jatmiko Gita Danu Pranata Insani Khoirudin Intan Nur Setiyani Jefree Fahana Kartika Anggraeni Kholifah Fil Ardhi Muhammad Syarif Hidayatullah Elmas Siti Dyah Handayani Suryo Pratolo Sutrisno Wibowo Titi Laras