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PENINGKATAN DAYA SAING IKM BATIK TULIS PENDUKUNG IMPLEMENTASI ONE VILLAGE ONE PRODUCT (OVOP) Ida Kusnawati Tjahjani; Mochammad Hatta; Dedy Kunhadi; Purwanto Purwanto
JCES (Journal of Character Education Society) Vol 3, No 2 (2020): JULI
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.751 KB) | DOI: 10.31764/jces.v3i2.2345

Abstract

Abstrak: Program Pengembangan Produk Unggulan Daerah (PPPUD) ini merupakan kegiatan lanjutan dari Program Kemitraan Masyarakat (PKM) yang telah dilaksanakan tahun 2019. Dari observasi dan wawancara, teridentifikasi masalah pada 3 bidang, yaitu Produksi, Manajemen, dan Sumber Daya Manusia (SDM). Berbagai kegiatan dirancang untuk tujuan: 1) peningkatan hasil produksi; 2) memiliki merek dagang resmi dari Dinas Perindustrian dan Perdagangan; 3) peningkatan keahlian dan kompetensi SDM di bidang produksi dan manajeman; 4) teridentifikasinya lebih banyak motif khas Sekardangan; 5) lebih dikenalnya batik tulis Sekardangan; 6) peningkatan daya saing pengrajin; 7) eksistensi batik tulis Sekardangan; 8) mendukung implementasi program OVOP yang telah ditetapkan. Metode pelaksanaan kegiatan, meliputi; 1) observasi dan wawancara; 2) identifikasi masalah, 3) pengambilan data: FGD dengan para ahli di bidangnya; 4) mendesain ulang (inovasi) beberapa peralatan membatik, 5) membuat modul pelatihan, 6) pelatihan dan pendampingan; 7) pembuatan laporan hasil pelatihan, laporan kemajuan, laporan akhir dan laporan keuangan, 8) publikasi media massa online; 10) Youtube; 11) pembuatan artikel jurnal nasional ber-ISSN; 12) pendaftaran HKI; 13) pembuatan buku referensi. Hasil pelaksanaan kegiatan adalah terwujudnya semua target kegiatan, terjalin kerja sama yang baik dan berkelanjutan serta peningkatan daya saing batik tulis sebagai produk unggulan daerah.Abstract: The Regional Superior Product Development Program (PPPUD) is a continuation of the Community Partnership Program (PKM) which has been implemented in 2019. From observations and interviews, identified problems in 3 areas, namely Production, Management, and Human Resources (HR). Various activities are designed for the purpose of: 1) increased production; 2) has an official trademark from the Industry and Trade Office; 3) increased expertise and competence of human resources in the field of production and management; 4) identification of more typical motifs Sekardangan; 5) better known Sekardangan batik; 6) increasing the competitiveness of craftsmen; 7) the existence of Sekardangan handmade batik; 8) supports the implementation of predetermined OVOP programs. Methods of carrying out activities, including; 1) observation and interview; 2) identification of problems, 3) data collection: FGD with experts in their fields; 4) redesigning (innovation) some batik equipment; 5) making training modules; 6) training and mentoring; 7) making training report, progress report, final report and financial report; 8) online mass media publication; 10) Youtube; 11) preparation of ISSN national journal articles; 12) registration of IPR; 13) making reference books. The results of the implementation of the activities are the realization of all activity targets, good and sustainable cooperation established as well as increasing the competitiveness of written batik as a regional superior product.
STRATEGI MEMPERTAHANKAN EKSISTENSI BATIK TULIS KAMPOENG JETIS DENGAN PENINGKATAN DAYA SAING DAN KEMANDIRIAN PARA PENGRAJIN Tjahjani I.K; Mochammad Hatta; Agung Wahyudi
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 3 No. 1 (2019): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.109 KB) | DOI: 10.20473/jlm.v3i1.2019.1-5

Abstract

Pada Program Kemitraan Masyarakat (PKM) ini, mitra kami adalah UKM Batik Tulis Amri Jaya (M. Zainal Arif) dan UKM Batik Tulis Namiroh (Ratna Tuty Mufida), yang merupakan salah satu sentra industri seni dan kerajinan dari Kampoeng Batik Jetis, Desa Sidoklumpuk, Kelurahan Lemah Putro Kecamatan Sidoarjo Kabupaten Sidoarjo. Berdasarkan hasil pengamatan dan wawancara, ternyata kedua mitra memiliki masalah yang sama, yaitu; 1). Tidak ergonomisnya beberapa peralatan yang digunakan dalam proses membatik, 2). Masih sederhananya manajemen administrasi produk harian, 3). Belum memiliki katalog produk, 4). Penjualan yang masih konvensional dan 5). Belum optimalnya pengawasan hasil produksi. Berikut ini solusi yang ditawarkan antara lain: 1) Penerapan konsep ergonomi untuk melakukan inovasi pada beberapa peralatan membatik (Meja Pengeblat Pola, Kursi Pembatik, Modifikasi Kompor LPG dan Saringan Lilin), 2. Melaksanakan pelatihan dan pendampingan, 3). Membuat katalog produk berciri khas Kampoeng Jetis serta 4). Pemasaran secara online. Dari permasalahan dan solusi yang ditawarkan tersebut, maka pendekatan yang akan diterapkan adalah membentuk program kerja sama berkelanjutan agar tercipta suasana kekeluargaan dan pemahaman terhadap masalah yang dialami mitra adalah masalah yang harus diselesaikan bersama sesuai tingkatan tanggung jawabnya. Setelah berlangsungnya kegiatan, tim PKM berharap semua pihak dapat memperoleh manfaat yang diharapkan, berupa peningkatan: 1). Produktivitas setelah diterapkannya inovasi beberapa peralatan membatik, 2). Manajemen usahaagar efektif, efisien dan kompetitif, 3). Pengetahuan dan wawasan pembatik, 4). Omzet penjualan, dan 5). Daya saing sehingga tercapai kemandirian pengrajin dan kesejahteraan bagi masyarakat sekitar
Analysis of the Level of Efficiency, Effectiveness, and Convenience of Using a Pedal Powered Water Pump for Irrigation Activities Mochammad Hatta; Ida Kusnawati Tjahjani; Nurmawati Nurmawati
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.438 KB) | DOI: 10.29138/ijebd.v4i6.1597

Abstract

Purpose: Analyze the level of efficiency, effectiveness, and convenience of using a pedal-powered water pump for irrigation activities. Design/methodology/approach: This study uses a qualitative approach by conducting interviews, observations, and documentation on farmers in Carat Village, Pasuruan Regency and conducting descriptive analysis of the data that has been collected. Findings: The results show that the use of a pedal-powered water pump has various benefits, including efficiency, effectiveness, convenience for farmers, and other benefits. Research limitation/implications: This research is limited to land that has the same geographical conditions Practical implications: This research is limited to land that has the same geographical conditions. Originality/value: This research is original Paper type: Research paper
Peningkatan Daya Saing Produk Seni Melalui Green Marketing Pendukung OVOP di Kabupaten Sidoarjo : Pengabdian Rizky Nurrochmad Ismail; Mochammad Hatta; Ida Kusnawati Tjahjani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5064

Abstract

Sidoarjo Regency, known as the "City of SMEs" due to its various superior regional products supporting the One Village One Product (OVOP) program, has led to increasingly fierce competition, thus demanding product differentiation, one of which is through a Green Marketing approach. The partner in this community service is the Nabila Art Gallery SME, an aromatherapy lamp manufacturer that still faces obstacles in the form of low competitiveness due to a lack of understanding of environmentally friendly promotions, product differentiation, and the use of sustainable packaging. The objective of the activity is to increase the competitiveness of partners through the implementation of Green Marketing strategies that include Green Products, Green Advertising, and Green Brands. The implementation methods include socialization, training, implementation assistance, and achievement evaluation using surveys with 15 participants. The results show that SMEs experienced a 45% increase in understanding of the Green Marketing concept, a 38% increase in branding ability, and an average increase in sales of 22%. The application of eco-friendly labels, consumer education, and differentiation based on local uniqueness have proven relevant to boosting the position of OVOP products in Sidoarjo.
Financial Engineering for Cost Efficiency, Risk Control, and MSME Competitiveness in Sidoarjo Cracker Industry Nursitti Khumairoh; Mochammad Hatta
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3699

Abstract

Purpose: This study develops a practical financial engineering model to improve cost efficiency, financial risk control, and competitiveness among micro, small, and medium enterprises (MSMEs) in the cracker industry of Sidoarjo Regency, East Java, Indonesia. Design/methodology/approach: The study applies a descriptive qualitative design supported by structured secondary-data extraction. Data were collected from government publications, MSME directories, previous studies, journal articles, institutional reports, and relevant online business sources. A total of 200 data items were organised into four analytical domains: cost structure and financial risks, financial engineering instruments for cost efficiency, financial risk control and competitiveness, and financial engineering model development. Findings: The findings show that cracker MSMEs operate in a cost-sensitive environment shaped by raw material price volatility, energy costs, manual labour intensity, limited working capital, delayed payments, and informal pricing. Practical financial engineering instruments, including costing sheets, unit cost calculation, break-even point analysis, contribution margin analysis, working capital control, receivable monitoring, and a simple risk register, can improve pricing accuracy, liquidity discipline, and business resilience. Research limitations/implications: The research object was local cracker business units and production clusters, particularly those associated with Kedungrejo-Jabon, Krembung, Tulangan, Porong, and other village-based MSME areas. Practical implications: The proposed model can guide MSME owners, local government, cooperatives, and business mentors in designing cost-calculation training, digital bookkeeping assistance, risk-based pricing, and working-capital control programmes. Originality/value: This article contributes a contextual financial engineering framework for food-based MSME clusters by integrating cost efficiency, financial risk control, and competitiveness improvement in one practical model. Paper type: Research Paper