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All Journal UG Journal Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Trends Economics and Accounting Research Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Riwayat: Educational Journal of History and Humanities Review: Journal of Multidisciplinary in Social Sciences Talent: Journal of Economics and Business
Guyub Nuryanto
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Journal : Review: Journal of Multidisciplinary in Social Sciences

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New Pantene Indonesia Miracles Hair Supplement Viral Marketing Network and Comments on the Pantene Indonesia Youtube Account Nuryanto, Guyub; Sariyati, Sariyati; Makmun, Makmun; G, Layla Dominique
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 06 (2024): May 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i06.349

Abstract

Viral marketing is the main goal of marketers in conveying messages so that their products or services can be seen by many people. However, viral marketing does not always receive a positive response from the public. In this research, researchers want to see how a network is formed so that the new Pantene Miracles Hair Supplement advertisement can go viral and comments related to the advertisement on YouTube. This research uses the social network analytic method by analyzing networks and YouTube comments with the help of the Netlytic application. The results found that the network on YouTube did not form large groups because many comments stood alone, while the comments tended to be positive.
Institute of Dedication to the State in the Study of Organizational Communication Patterns Nuryanto, Guyub; Sariyati, Sariyati; Kuncoroyakti, Yohanes Arie; Fajar, Abdul Malik
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 02 (2024): January 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i02.253

Abstract

Communication is the most important aspect to build organizational integrity because it can determine the effectiveness and smooth direction of communication that occurs in the organization. The title of this research is "Institutions for State Service in the Study of Organizational Communication Patterns". This study determines the pattern of organizational communication within the Dedication to the Country institution. The research method used in this study is a qualitative method with a descriptive approach. The data used in this study comprised primary data and secondary data. Primary data is as information got from interviews with several informants. While secondary data is as data got from books and other sources. The theory used in this scientific writing research is the theory of Organizational Culture Theory. The data collection techniques used are interviews, observations, and online data searches. The results of this scientific writing research are known that the communication pattern used by dedication institutions to the country is formal communication and informal communication, both of which are used in horizontal and vertical communication. This research uses a qualitative approach with a descriptive approach and a constructivist paradigm. Interviews were conducted with 10 resource persons comprising 1 founder, 4 daily management bodies, and 4 steering committees. Organizational culture theory became an important basis for this study. The organizational culture in Dedication to the Country uses more family systems. The media used in this organization in disseminating information often uses social media such as Facebook, Instagram, TikTok. The problem that often arises is the existence of members and volunteers when communicating.
Co-Authors Armadi, Ashur Aulia Okta Rizki Binastuti, Sugiarti Ekonomi, Shifa Amelia Fajar, Abdul Malik G, Layla Dominique Ginting, Korina Lolita Harmadi, Ashur Kuncoroyakti, Yohanes Arie Kuswandi, Dadi Makmun Makmun Nuramalia, Dina Sariyati Sariyati, Sariyati