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Determinan Keputusan Pembelian Produk Skincare Avoskin Beauty Melalui Minat Beli Sebagai Variabel Intervening Sariyati; Guyub Nuryanto; Aulia Okta Rizki
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1788

Abstract

The aim of this research is to determine and analyze the influence of Celebrity Endorser, Electronic Word of Mouth (E-WOM), and Brand Image on Purchase Decisions for Avoskin Beauty Skincare Products through Purchase Interest as an Intervening Variable. This research method uses primary data which can be obtained by distributing questionnaires to consumers of Avoskin Beauty Skincare products with the help of Google form media. The test stages used are descriptive test, validity test, reliability test, structural model test (inner model), path coefficient test, mediation test (indirect effect). This research used a questionnaire instrument and processed data from 100 respondents. Sampling used a purposive sampling approach. The tool used is SmartPLS 3.2.9 software. The research results show that the Electronic Word of Mouth (E-WOM) variable and the Brand Image variable influence Purchase Interest as an Intervening variable. Meanwhile, the Celebrity Endorser variable has no effect on Purchase Interest as an Intervening variable. The Celebrity Endorser variable and the Brand Image variable influence purchasing decisions, while the Electronic Word of Mouth variable has no influence on purchasing decisions. The Purchase Interest variable has no effect on Purchase Decisions. The Celebrity Endorser variable and the Electronic Word of Mouth variable do not have a significant effect on Purchase Interest as an intervening variable on purchasing decisions. Meanwhile, the Brand Image variable has a significant effect on Purchase Interest as an Intervening variable on Purchase Decisions.
Persepsi mahasiswa terhadap penggunaan ChatGPT dalam mengembangkan keterampilan berfikir kritis Sariyati
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 2 (2025): Takuana (July-September)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i2.151

Abstract

This study investigates university students’ perceptions of the use of ChatGPT in developing critical thinking skills through a descriptive phenomenological approach. Data were gathered via in-depth interviews with eight students from various disciplines at Institut Az Zuhra Pekanbaru and analyzed using Colaizzi’s method. The results show that ChatGPT serves as a supportive tool for understanding concepts, constructing arguments, and engaging in critical comparison of ideas. Participants also reported increased motivation, curiosity, and reflective thinking. However, some concerns were noted, including dependency on the tool, diminished active thinking, and risks of academic dishonesty. The study highlights the dual role of AI in education—both as a catalyst for learning and as a potential source of ethical challenges. It emphasizes the importance of responsible and guided use of AI tools like ChatGPT in higher education to maximize their benefits while minimizing negative impacts.
Optimalisasi Manajemen Asuhan Keperawatan Spiritual di Rumah Sakit Melalui Workhsop Pengembangan Instrumen Pengkajian Spiritual Pasien Dewasa Nur Hidayah; Andi Adriana Amal; Syamsiah Rauf; A. Mustika Abidin; Sariyati; Nurkhalishah
Omni Pengabdian Masyarakat Vol. 2 No. 3 (2025): September
Publisher : Bantayang Omni Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65277/opm.v2i3.134

Abstract

Pengkajian aspek spiritual dalam praktik keperawatan masih belum diimplementasikan secara menyeluruh di rumah sakit. Perawat umumnya hanya mencatat agama dan kebiasaan ibadah tanpa menggali kebutuhan spiritual pasien secara mendalam. Hal ini disebabkan oleh keterbatasan instrumen yang sesuai konteks budaya lokal serta minimnya pelatihan profesional. Kegiatan pengabdian ini bertujuan untuk mengembangkan instrumen pengkajian spiritual yang aplikatif dan kontekstual bagi pasien dewasa. Kegiatan pengabdian masyarakat ini dilaksanakan melalui metode workshop yang dikombinasikan dengan pendekatan ceramah, diskusi kelompok terarah (Focus Group Discussion/FGD), serta pengisian kuesioner evaluasi sebagai bagian dari proses validasi instrumen. Hasil kegiatan menunjukkan bahwa 75% peserta menyatakan instrumen layak digunakan dengan revisi dan 25% menyatakan sangat layak. Saran perbaikan meliputi penyederhanaan bahasa, efisiensi pertanyaan, dan penyesuaian format. Instrumen yang dikembangkan adalah BRAVE yang merupakan modifikasi dari instrumen FICA dan HOPE. Kesimpulannya adalah instrumen ini dinilai layak digunakan dengan penyempurnaan dan berpotensi meningkatkan kualitas pelayanan keperawatan yang holistik melalui penguatan aspek spiritual.