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All Journal UG Journal Jurnal Pendidikan Ekonomi (JURKAMI) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN) Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Kepada Masyarakat Darma Saskara Review: Journal of Multidisciplinary in Social Sciences Talent: Journal of Economics and Business
Guyub Nuryanto
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Iklan, Kualitas Produk Dan Citra Merek Terhadap Loyalitas Pelanggan Ashur Harmadi; Guyub Nuryanto; Maritza Nurhaliza Angginami
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2016

Abstract

The surge in demand for cosmetics increasingly shows that cosmetics are now considered an important need, comparable to basic needs such as clothing and food. The Wardah cosmetics company has gained recognition as a global brand that not only prioritizes the domestic market in Indonesia, but also pays attention to the skin needs of various countries. The aim of this research is to determine the effect of advertising, product quality and brand image on loyalty through customer satisfaction as an intervening variable at Wardah Cosmetics in Bekasi. The analytical method in this research uses quantitative primary data. The test stages used are validity test, reliability test, classical assumption test, statistical test, coefficient of determination test and path analysis. This research used a questionnaire instrument for 100 respondents. The sampling technique uses Purposive Sampling. Analysis tool with Multiple Pregression. The results of this research show that advertising, product quality and brand image have effect on loyalty. Meanwhile, advertising, product quality and brand image do not have effect on loyalty through customer satisfaction with Wardah cosmetics in Bekasi.
Program Pendidikan Ilmu Ekonomi “Pemasaran Online” Untuk Peserta Didik Divisi Pendidikan Publik Lembaga AgenKultur Kp Babakan Ds Binong, Karawaci, Tangerang, Banten Kusumawati, Reni Diah; Purwaningrum, Supiningtyas; Patriya, Eka; Nuryanto, Guyub; Handayani; Wulandari, Ch. Dewi; Harmadi, Ashur; Permanasari, Astried; Latif, Andriansyah; Kuswandi, Dadi
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol. 5 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2025.v5i2.213

Abstract

Pelaksanaan Pengabdian kepada Masyarakat merupakan salah satu bentuk nyata dari penerapan Tri Darma Perguruan Tinggi. Dalam kegiatan ini, Universitas Gunadarma menjalin kerja sama dengan Yayasan AgenKultur, sebuah lembaga independen yang bergerak di bidang sosial, budaya, dan pendidikan, di mana PKBM Tan Malaka menjadi divisi yang berfokus pada layanan pendidikan. Kolaborasi tersebut diwujudkan melalui pemberian pelatihan komputer dan ekonomi kepada peserta didik program Paket B dan C di yayasan tersebut. Mengingat pentingnya penguasaan teknologi informasi pada masa sekarang, materi pelatihan yang diberikan diarahkan pada pengenalan dan pemanfaatan internet untuk kegiatan pemasaran digital. Selain pelatihan teknis, Universitas Gunadarma juga menyelenggarakan Kuliah Umum secara daring untuk menambah wawasan para siswa mengenai perkembangan teknologi informasi, khususnya dalam bidang ilmu komputer dan penerapannya di bidang ekonomi. Seluruh kegiatan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan digital para siswa di PKBM Tan Malaka sehingga mereka memiliki bekal yang lebih baik dalam menghadapi kebutuhan pembelajaran dan dunia kerja. One of the ways to actualize the Tri Darma of Higher Education is through community service activities, and this initiative is reflected in the collaboration between Gunadarma University and the AgenKultur Foundation, an independent organization focusing on social, cultural, and educational development. Within this foundation, PKBM Tan Malaka serves as the main educational unit. Through this partnership, training sessions in computer science and basic economics were provided for students enrolled in Package B and C programs. Given the increasing reliance on digital technology today, the training modules emphasized the introduction and practical use of the internet as a tool for digital marketing. In addition to technical training, Gunadarma University also offered an online Public Lecture designed to give students insight into the latest trends in information technology, particularly within computer science and its relevance to economic activities. The overall goal of this community service program was to enhance the digital literacy and practical IT skills of students at the AgenKultur Foundation.
Co-Authors Ashur Harmadi Aulia Okta Rizki Binastuti, Sugiarti Ekonomi, Shifa Amelia Fajar, Abdul Malik G, Layla Dominique Ginting, Korina Lolita HANDAYANI Harmadi, Ashur Kuncoroyakti, Yohanes Arie Kuswandi, Dadi Latif, Andriansyah Makmun Makmun Maritza Nurhaliza Angginami Nuramalia, Dina Patriya, Eka Permanasari, Astried Purwaningrum, Supiningtyas Reni Diah Kusumawati Sariyati Sariyati, Sariyati Wulandari, Ch. Dewi