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All Journal YUME : Journal of Management Jurnal Ekonomi dan Bisnis Kontemporer Al-Buhuts (e-journal) Insan Cita Bongaya Research Journal Jurnal Kemitraan Masyarakat
Dharmawaty Djaharuddin
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Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengaruh Produk, Pelayanan, Promosi, Lokasi dan Bagi Hasil terhadap Keputusan Masyarakat Memilih Bank Syariah Dharmawaty Djaharuddin; Arnita Irawati
YUME : Journal of Management Vol 4, No 2 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i2.1218

Abstract

Berdasarkan hasil pengujian hipotesis secara parsial bahwa produk berpengaruh positif dan signifikan terhadap keputusan masyarakat memilih bank syariah yang artinya ketika produk yang ditawarkan memiliki daya tarik maka akan meningkatkan keputusan masyarakat dalam memilih bank syariah, pelayanan berpengaruh positif dan signifikan terhadap keputusan masyarakat memilih bank syariah yang artinya ketika pelayanan yang diberikan oleh pegawai kepada nasabah meningkat maka akan meningkatkan keputusan masyarakat dalam memilih bank syariah, promosi berpengaruh positif dan signifikan terhadap keputusan masyarakat memilih bank syariah yang artinya ketika kecendrungan peningkatan promosi dilakukan oleh perusahaan maka akan meningkatkan keputusan masyarakat dalam memilih bank syariah, lokasi berpengaruh positif dan signifikan terhadap keputusan masyarakat memilih bank syariah yang artinya penetuan lokasi yang strategis dapat meningkatkan minat dan keputusan masyarakat dalam memilih bank syariah, bagi hasil berpengaruh positif dan signifikan terhadap keputusan masyarakat memilih bank syariah yang artinya bahwa transparansi akan pembagian hasil akan meningkatkan keputusan masyarakat dalam memilih bank syariah sebagai solusi perbankan. Akan tetapi penelitian ini masih terdapat keterbatasan penelitian dengan asumsi faktor-faktor lain yang mempengaruhi besar kecilnya variabel keputusan masyarakat memilih bank syariah yang dianggap konstan, ada beberapa variabel lain yang tidak diamati oleh peneliti yang memiliki pengaruh terhadap keputusan masyarakat memilih bank syariah. Kata kunci: Produk,Pelayanan, Promosi, Lokasi, Bagi Hasil dan Keputusan Masyarakat
PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. HADJI KALLA CABANG URIP SUMOHARJO MAKASSAR Dharmawaty Djaharuddin
Jurnal Ekonomi dan Bisnis Kontemporer Vol 5, No 2 (2019): Jurnal Ekonomi dan Bisnis Kontemporer Vol.5 No.2 Agustus 2019
Publisher : Universitas Pandanaran

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Abstract

Kualitas pelayanan ini menjadi penting karena akan berdampak langsung padacitra perusahaan. Perusahaan akan mendapat nilai positif di mata pelanggan, makapelanggan tersebut akan memberikan feedback yang baik, serta bukan tidak mungkinakan menjadi pelanggan tetap atau repeat buyer.Penelitian ini Mengukur aspek kepuasan pelanggan terkait kualitas pelayananpada PT Hadji Kalla yang mengkaitkan aspek kemudahan, kecepatan, kemampuan,dan keramahtamahan yang ditunjukkan melalui sikap dan tindakan langsung kepadapelanggan.Hasil analisis dan pembahasan yang telah dilakukan Fasilitas secara parsialberpengaruh positif dab signifikan terhadap kepuasan pelanggan. Kualitas pelayanansecara parsial berpengaruh positif dan signifikan terhadap kepuasan pelanggan.Fasilitas dan kualitas pelayanan secara simultan berpengaruh posotif dan signifikanterhadap kepuasan pelanggan yang telah datang pada PT. Hadji Kalla Cabang UripSumoharjo Makassar.
PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA UD. TIMUR TERANG MAKASSAR Dharmawaty Djaharuddin
Jurnal Ekonomi dan Bisnis Kontemporer Vol 3, No 2 (2017): Vol 3 No 2 September 2017
Publisher : Universitas Pandanaran

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Abstract

The distribution channel is a set of grooves that followed after the product or service produced, ending in the purchase and use by end users. Volume sales are due to several factors, including: agent distribution, allocation of marketing, supply and transportation of goods. The main objective of this study was to determine which variables affect the volume of sales at UD. Timur Terang Makassar of the four variables, the distribution agent, the allocation of marketing, inventory, transportation of goods and factors among which the most predominant.This study used test method description and linear regression analysis. The results obtained demonstrate simultaneous variable distribution agent, the allocation of marketing, supply and transportation of goods significantly influence sales volume. Partially or individually variable distribution agent, marketing allocation, inventory and transportation of goods significantly influence sales volume. Among the four variables, there is one of the most dominant variables significantly affect the sales volume inventory.Key Words : Distribution Channel, Volume Sales, Regression Analyze.PENDAHULUANA.Latar BelakangPemasaran bagi setiap perusahaan merupakan suatu kebijakan dalam mencapai tujuan dan sasaran perusahaan. Setelah perusahaan menyediakan produknya dan menetapkan tempat yang tepat yang dapat dijangkau oleh para pelanggan. Demikian pula UD. Timur Terang Makassar
Analisis Kinerja Keuangan Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Dharmawaty Djaharuddin
Insan Cita Bongaya Research Journal Vol. 2 No. 3 (2023): Juni
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v2i3.72

Abstract

This study aims to determine the analysis of liquidity (CR) and Solvency (DER) variables on financial performance (ROA) in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2021 period. This data collection uses secondary data in the form of financial statements of consumer goods industry companies. This type of research uses quantitative research methodology. The population in this study is the consumer goods industry and the sample of the 2019-2021 research period. The population is 15 food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2020 period. With 11 samples selected using purposive sampling techniques. The quantitative results of the classical assumption test are in the form of Normality, Multicolonicity, and Heteroscedasticity tests. This analysis method uses Multiple Linear regression techniques. With coefficient test, determination and t test. The results showed that the Liquidity variable (CR) partially had a significant effect on Financial Performance in the Profitability (ROA) proxy and the Solvency (DER) variable had no significant effect on Financial Performance in the Profitability (ROA) proxy.
Pengaruh Work Family Conflict dan Ketidakjelasan Peran Terhadap Stres Kerja Pada PT. Honda Makassar Indah Cabang Utama Dharmawaty Djaharuddin; Nur Syamsu; Mokhtar, Susiana
Insan Cita Bongaya Research Journal Vol. 3 No. 3 (2024): Juni
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v3i3.107

Abstract

This research aims to determine the influence of work family conflict and role ambiguity on work stress at PT.Hond Makassar Indah Main Branch. The population in this study was 150 employees. The sampling technique used was the Slovin Formula technique, so the entire population at the Kudam XIV/Hasanuddin Office was sampled, namely 60 respondents. The analytical method used is multiple linear regression analysis, t test, and dominant test with the help of SPSS version 27 software. The research results show that (1) Work Family Conflict has a positive and significant effect on Job Stress. (2) Role Ambiguity has a positive and significant effect on Job Stress. (3) Work Family Conflict is the most dominant variable in this research
Penguatan Peran Pemuda dalam Pembangunan Desa melalui Karang Taruna Muhammad Tafsir; Yana Fajriah; Sufiati Sufiati; Andi Dahrul; Dharmawaty Djaharuddin; Bungatang T; Yudi Akhmad Sadeli
Jurnal Kemitraan Masyarakat Vol. 2 No. 2 (2025): Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i2.1695

Abstract

This community service aims to improve the role of Karang Taruna as a village development agent in Sanrobone Village, Takalar Regency. The problems faced by Karang Taruna in this village include low organizational capacity, minimal entrepreneurial skills, and lack of use of digital technology in promoting village potential. This activity was carried out through several stages, namely identification of needs, leadership and organizational management training, entrepreneurship workshops, digital marketing training, and implementation of real actions in the form of arranging mangrove tourism areas. The results of the activity showed a significant increase in participants' understanding of organizational management, preparation of work programs, development of business ideas based on local potential, and use of social media for promotion. In addition, participants succeeded in carrying out environmental conservation activities as part of efforts to develop village tourism. This activity is expected to be a model for empowering village youth based on Karang Taruna which can be replicated in other villages to encourage sustainable village development.
Pengaruh Bauran Pemasaran Terhadap Loyalitas Melalui Kepuasan Pelanggan Dalam Menggunakan Layanan PLN Mobile Nasrul, Rezki; Syamsul Ridjal; Dharmawaty Djaharuddin; Yana Fajriah; Rezki Arianty Akob
Al-Buhuts Vol. 21 No. 1 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i1.6229

Abstract

This study aims to determine the direct effect of marketing mix variables and the direct effect of customer satisfaction on customer loyalty and the indirect effect of marketing mix variables on customer loyalty with customer satisfaction as an intervening variable at PT PLN (Persero) UP3 Makassar Utara. The population in this study were 172,313 customers. The results of the questionnaire have been tested for validity and reliability using the PLS model scheme and model evaluation, have also been tested for inner model evaluation with the determinant coefficient test, model goodness test and hypothesis testing both directly and indirectly. The results of this data processing use SmartPLS version 4. The results of the study directly show that the marketing mix has a positive and significant effect on customer loyalty, then the customer satisfaction variable has a positive and significant effect on customer loyalty. While the indirect research results show that the marketing mix has a positive and significant effect on customer loyalty, then the customer satisfaction variable has a positive and significant effect on customer loyalty.
Co-Authors Andi Dahrul Arnita Irawati Bungatang T Mokhtar, Susiana Muhammad Tafsir Nasrul, Rezki Nur Syamsu Rezki Arianty Akob Sufiati Sufiati Syamsul Ridjal Yana Fajriah Yudi Akhmad Sadeli