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All Journal Jurnal Mitra Manajemen JURNAL LENTERA BISNIS TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan Jurnal Ekonomi, Bisnis dan Manajemen JURNAL ABDIMAS PLJ Jurnal Nusantara Berbakti Jurnal Kemitraan Masyarakat JIMEK
Rahmi Rosita
POLITEKNIK LP3I JAKARTA
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Menganalisis Financial Risk, Security Risk, Time and Convenince Risk dan Psichological Risk, Pada Perilaku Pembelian Online Rahmi Rosita; Retno Setya Budiasningrum
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i2.799

Abstract

This study aims to determine the effect of financial risk, security risk, time and convenience risk and psychological risk on consumer decision behavior to buy online. Questionnaires were distributed to 100 respondents who had purchased online at least twice in the last 3 months. The data analysis technique used is multiple linear regression analysis. The research found that risk is positively related to online consumer buying behavior. Risk or perceived by consumers is an important factor for online purchases. Security risk and financial risk must be low in order to get high and positive online buying behavior from online buying consumers. The smaller the risk the greater the purchase of online purchases. Risk Time and convenience show a positive relationship. The smaller the time risk and the perceived convenience, the greater the consumer's interest in making online purchases. Psychological risk shows a positive relationship to online purchases and shows that the role of the internet is getting bigger
Pelatihan Penulisan Karya Ilmiah Siswa Kelas 12 SMA Islam Teratai Putih Global Bekasi Enny Diah Astuti; Dyan Yuliana; Jajang Setiawan; Ali Satri Efendi; Rahmi Rosita; Retno Setya Budiasningrum
Jurnal Nusantara Berbakti Vol. 2 No. 4 (2024): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i4.452

Abstract

Writing learning contributes to improving students' ability to form relationships between words and sentences as well as relationships between meanings so that they can convey ideas, feelings, critical and logical thoughts through writing. written work made to solve a problem with a theoretical basis and scientific methods. The purpose of this community service program (PkM) is to improve the ability of Teratai Putih Global Islamic High School students through training in writing scientific papers. In the implementation of community service at Teratai Putih Global Islamic High School, the method used is the theory method and group writing practice. Community Service activities carried out by Politeknik LP3I Jakarta lecturers at Teratai Putih Global Islamic High School show the potential to improve students' ability to write scientific papers. One of the skills in organizing and developing ideas or ideas both orally and in writing is the ability to write. It is hoped that this paper can also be published in the future. Students gain academic provision that will be useful for career advancement, self-development, and soft skills of each student.
FAKTOR YANG MEMPENGARUHI PERILAKU GEN Z TERHADAP KEPUTUSAN MEMBELI DALAM PENGGUNAAN APLIKASI TIK TOK Rahmi Rosita; Rahayu Tri Utami
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.967

Abstract

A phenomenon that has emerged recently is the shift in consumer buying interest from e-commerce based platforms to purchasing via tok tok as a digital platform. This research aims to describe 1. The influence of advertising on interest in buying 2. To determine the influence of the Tik Tok application on interest in buying. 3. To find out the influence of advertising and the Tik Tok application on interest in buying This research uses a quantitative type of research. The sample in this study was 60 residents of the city of Bekasi using the specified purposive sampling technique. The research instrument uses data analysis techniques and quasi-questionnaire questionnaires with instrument testing using multiple linear regression analysis methods with analytical requirements tests, hypothesis testing. The research results show that: 1, Advertising Advertising has a positive and significant effect on interest in buying, with a t-table value of 1.295 and a significance level of 0.000 F Table 2.39 and a significance level of 0.000 < 0.05. The magnitude of the influence of advertising and the Tik Tok application on interest in buying is 61.2%. Keywords : Tik tok application, advertising influence, purchase interest.
PENGARUH KUALITAS KONTEN TIK TOK TERHADAP CUSTOMER ENGAGEMENT PADA CUSTOMER QUEENSHA Rahmi Rosita; Evalina Darlin
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1129

Abstract

Fenomena perkembangan jaman yang begitu cepat, semakin cepat pula platform media baru bermunculan. Hal ini berpengaruh terhadap perubahan pola perilaku masyarakatdalam mengkonsumsi infomasi. Demikian halnya dengan Tik Tok sebagai media yang mendominasi tahun 2023. Berallihnya minat beli konsumen dari platform berbasis e-commerce ke pembelian melalui aplikasi TikTok sebagai platform digital. Penelitian ini bertujuan untuk mendeskripsikan pengaruh konten tik tok terhadap tingkat customer engagement. Adapun jenis penelitian ini adalah jenis penelitian kuantitatif. Sampel dalam penelitian ini adalah  pengikut akun Tik Tok Queensha Shop kepada 100 orang responden. Pengambilan data dilakukan  dengan instrument penelitian menggunakan teknik random sampling dan kuesioner angket serta menggunakan uji instrumen metode analisis data menggugunakan teknik uji parsial atau Uji-t dan uji koefisien determinasi, dengan menggunakan dua variable  yaitu customer engagement dan kualitas konten Tik Tok. Berdasarkan hasil output SPSS dari hasil Uji-t, menumjukkan bahwa variable kualitas konten Tik tok berpengaruh terhadap customer engagement menunjukkan nilai signifikansi < dari 0.05 dengan T-hitung lebih besar dari T-tabel. Hasil penelitian menunjukkan menunjukkan angka R Square sebesar 0,34 atau 34%. Artinya persentase sumbangan pengaruh aplikasi tik tok dan iklan terhadap minat beli sebesar 34%, dan sisanya 66% dipengaruhi oleh variable diluar model regresi ini. Hasil penelitian menunjukkan adanya perbedaan persepsi audiens yang disebabkan oleh kualitas konten.  Konten digital dapat digunakan sebagai media promosi yang sangat baik dalam mempromosikan sebuah produk.
Teknik Permainan Menyusun Kalimat Menggunakan English Card Siswa SMPI Darul Muminin Bekasi Enny Diah Astuti; Retno Setya Budiasningrum; Jajang Setiawan; Ali Satri Efendi; Rahmi Rosita; Dyan Yuliana
Jurnal Kemitraan Masyarakat Vol. 1 No. 1 (2024): Maret : JKM : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v1i1.102

Abstract

English as an international language is an important language to be proficient in since it is used all over the globe. English is not an easy language to learn. Understanding phrases or expressions is very important when speaking English. The foundation for making sentences in English is to first understand words that are often used in everyday life (everyday vocabulary) and being able to effectively construct sentences that can be understood by others is a prerequisite for being able to compose sentences in English. The method used in the implementation of community service at SMPI Darul Muminin Bekasi school is the visual method and English card. The method of forming sentences using English cards emphasizes the ability of students to understand sentences using learnt vocabulary that is used to be assembled in a plot of a story. The application of the game technique method of composing sentences using English cards is considered very effective and fun, it is hoped that one day this method can be used as a model to develop learning activities in the classroom.
PENGARUH CITRA MERK, MOTIVASI DAN KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN KONSUMEN GENERASI MILENIAL PADA MARKETPLACE (studi kasus generasi milenial dalam berbelanja online di market place: Tokopedia, Shopee, Bukalapak, Lazada) Nurul Giswi Karomah; Ria Estiana; Rahmi Rosita; Ari Susanti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2022): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v2i2.263

Abstract

This research was conducted to find out how the influence of brand image, motivation, and purchasing decisions on Millennial Generation Consumer Satisfaction on E-commerce buyers at Shopee and Lazada. The population in this study were all Shopee, LAZADA, Bukalapak, and Tokopedia e-commerce buyers and the number of samples used was 140 people. The analytical tool used is path analysis. The method used is a quantitative method. The sampling technique used is incidental. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the results of calculations using Part Analysis, Brand Image has a positive and significant effect on Purchase Decisions in the marketplace. This is obtained from a significance value of 0.000 <0.05. Purchase motivation has a positive and significant effect on purchasing decisions in the marketplace. This is obtained from a significance value of 0.001 <0.05, which means that there is an influence of Purchase Motivation on Purchase Decisions in the marketplace. The direct effect given by the brand image on consumer satisfaction is 0.012. The direct effect given by the purchase motivation on consumer satisfaction is 0.599.
KEUNGGULAN KOMPETITIF MELALUI CITA RASA, PRODUK DESAIN, DAN PENDISTRIBUSIAN (Studi kasus pada Pempek Palembang Gaby Bekasi) Rahmi Rosita; Enny Diah Astuti; Retno Setya Budiasningrum
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1523

Abstract

This research aims to determine the variable influence of brand image, product design and distribution on Pempek gaaby products in Bekasi. The research uses a quantitative method, which is also known as a statistical approach with SPSS tools, using a multiple linear regression method by distributing closed questionnaires to 100 respondents who visited Pempek gaby. The SPSS output results show that taste, product design and distribution have a positive impact on competitive adventage.
Co-Authors Ali Satri Efendi Ari Susanti Astuti, Enny Diah Darmawan Darmawan Dyan Yuliana Evalina Darlin Jajang Setiawan Kun Purwanto Nurul Giswi Karomah Retno Setya Budiasningrum Ria Estiana Utami, Rahayu Tri