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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA APLIKASI PESAN ANTAR MAKANAN DI JAKARTA Inna Hanarti; May Vitha Rahmadhani; Edi Wahyu Wibowo; Minggu Minggu
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.505

Abstract

Digital businesses are starting to grow, including the food ordering business where we can order food using applications available on smartphones. Ordering food can be done from anywhere and anytime, without having to come to the store or to the mall directly. This research is quantitative with 144 respondents. The results of this study state that the variable of consumer attitudes partially has a positive effect on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide member loyalty programs, so that consumers will continue to use this application. For consumer motivation variable partially positive influence on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide a discount program so that consumers are motivated to always use this delivery application. For the consumer perception variable, it partially has a positive effect on purchasing decisions, although the results of this study are good, it is better for the delivery service application providers to provide CSR or Corporate Social Responsibility programs so that this delivery application has a good perception in the hearts of consumers. For Attitude, Motivation Variables and Consumer Perceptions have a simultaneous effect on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide relationship marketing programs, especially after-sales services, so that consumers are very happy to use this delivery application.Keywords: Delivery Application, Purchase Decision, Consumer Attitude, Purchase Motivation
PENGARUH NILAI PELANGGAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMILIHAN PENDIDIKAN KAMPUS BERBASIS VOKASI Minggu Minggu; May Vitha Rahmadhani; Siswandi Siswandi
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.382

Abstract

This research was conducted to determine how much the influence Customer Value to the College Selection Decision of Student  in Polytechnic LP3I Jakarta Kampus Blok M, to determine how much the influence Quality 0f Education Services to the  College Selection Decision of Student in Politectic LP3I Jakarta Kampus Blok M, and determine how much the influence Customer Value and Quality of Education services simultaneously to the College Selection Decision of Student  in Polytechnic LP3I Jakarta Kampus Blok M. This research was conducted on 75 students out of a population of 300 students using slovin method and quantitative research methods using regression analysis, to prove that the variable customer value has a positive and significant influence towards college selection decisions; and the variable quality of educational services has a positive and significant influence towards college selection decision. The research proved that the customer value has a positif influence 0,823 to the college selection decision,the quality of educational services has a positif influence 0,756 to the college selection decision,customer value and quality of education services simultaneosly has a significant influence 0,854. The Results of this research prove that hypotests Ha accepted and proven linear.Keywords: College Selection Decision, Customer Value, Service Quality
ASPEK PERIZINAN BAGI WIRAUSAHAWAN UMKM KADER PKK PH7 CILEUNGSI, BOGOR, JAWA BARAT Andi Setiawan; Retno Widowati; Damdam Damiyana; Minggu Minggu; Kania Farida
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.499 KB) | DOI: 10.34127/japlj.v1i2.531

Abstract

An overview of the culinary business licensing for PKK cadres at Puri Harmoni 7 Housing in Cileunyi, Bogor, West Java is a difficult matter, requires no small amount of money, and complicated bureaucracy. This condition causes them to be lazy to take care of licensing. Reluctance and ignorance of the benefits of licensing can cause them to deal with the authorities. This community service is here to provide enlightenment about the ease of taking care of licensing online and its benefits. LP3I Jakarta Polytechnic in collaboration with PT Kinarya Insan Kreatif provides training and counseling. The method of activity is legal socialization through limited face-to-face lectures by complying with the 5 M health protocol. The object of this service is a contemporary food product that comes from cassava. This counseling material includes legal protection and assistance, obtaining a Business Identification Number permit, the establishment of  PT Perseorangan, and halal certificates. The implementation of this activity is carried out through the stages of problem identification, site survey, planning, implementation, and evaluation of activities as well as preparation of reports. The result obtained is knowledge about the importance of licensing, awareness and desire to take care of it in person and onlineKeywords: Counseling, Licensing, Entrepreneurship, MSME, PKK.
MEMBANGUN COMMUNICATION SKILL BAGI MURID DAN GURU PKBM NEGERI 23 JAKARTA PUSAT Damdam Damiyana; Retno Widowati; Ali Zulfikar; Kania Farida; Minggu Minggu; Aris Hendrawan
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.125 KB) | DOI: 10.34127/japlj.v2i1.586

Abstract

Having communication skills is important for everyone, especially for students who are still learning to get knowledment. The importance of the ability to communicate for students is one of the means of supporting the success of students' achievements in learning. Implementation activities to build communication skills for students and teachers at PKBM Negeri 23 Jakarta went smoothly as planned. Starting from the speech of the head of PKBM, the delivery of materials and communication practices can be carried out properly, although it is carried out gradually and slowly. The disciples can absorb everything that has been well conveyed. With frequent training like this, it is hoped that students and teachers can improve techniques to build effective communication skills. Be a qualified person with communication. Understand how to manage emotions positively to build effective communication between members of the organization. Improve the quality of work and strengthen team performance.Keywords: Training, Community Service, Communication Skills.