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All Journal JURNAL LENTERA BISNIS Literatus Buletin Abdi Masyarakat (BAM) KENDALI: Economics and Social Humanities PUBLICA: Jurnal Pengabdian Masyarakat MANAGER: Journal of Management and Administration Science
Inna Hanarti
Politeknik LP3I Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA APLIKASI PESAN ANTAR MAKANAN DI JAKARTA Inna Hanarti; May Vitha Rahmadhani; Edi Wahyu Wibowo; Minggu Minggu
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.505

Abstract

Digital businesses are starting to grow, including the food ordering business where we can order food using applications available on smartphones. Ordering food can be done from anywhere and anytime, without having to come to the store or to the mall directly. This research is quantitative with 144 respondents. The results of this study state that the variable of consumer attitudes partially has a positive effect on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide member loyalty programs, so that consumers will continue to use this application. For consumer motivation variable partially positive influence on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide a discount program so that consumers are motivated to always use this delivery application. For the consumer perception variable, it partially has a positive effect on purchasing decisions, although the results of this study are good, it is better for the delivery service application providers to provide CSR or Corporate Social Responsibility programs so that this delivery application has a good perception in the hearts of consumers. For Attitude, Motivation Variables and Consumer Perceptions have a simultaneous effect on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide relationship marketing programs, especially after-sales services, so that consumers are very happy to use this delivery application.Keywords: Delivery Application, Purchase Decision, Consumer Attitude, Purchase Motivation
PERSIAPAN DUNIA KERJA BAGI PESERTA DIDIK PKBM NEGERI 23 JAKARTA: EDUKASI STRATEGI WAWANCARA KERJA DAN TIPE PERJANJIAN KERJA Inna Hanarti; Andi Setiawan; Evalina Evalina; Ria Estiana; Rahayu Tri Utami
Buletin Abdi Masyarakat Vol 3, No 1 (2022): Edisi Agustus 2022
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v3i1.494

Abstract

Bagi organisasi, karyawan adalah aset yang berharga untuk mencapai tujuan. Dengan kata lain, karyawan merupakan ujung tombak organisasi. Oleh karena itu, langkah awal kunci utama kesuksesan organisasi adalah proses rekrutmen dan seleksi untuk merekrut tenaga kerja yang sesuai dengan kebutuhannya. Pencarian sumber daya manusia yang unggul dilalui dengan beberapa tahapan diantaranya adalah wawancara kerja. Pada kegiatan wawancara kerja, perusahaan dapat mengetahui kualitas dan kompetensi calon karyawan sebelum menjalani tes seleksi berikutnya. Wawancara kerja yang umum dilakukan adalah bersifat individu dengan tujuan mengetahui latar belakang dan soft skill calon karyawan. Setiap perusahaan memiliki aturan yang berbeda terkait perjanjian kontrak kerja untuk karyawan. Surat perjanjian kerja ini dibuat oleh perusahaan kepada calon karyawan dengan mencantumkan berbagai syarat, hak dan kewajiban yang harus dipenuhi oleh kedua belah pihak Permasalahan yang terjadi pada peserta didik di PKBM 23 Cideng, Jakarta Pusat pada bulan Februari 2022 disebabkan kurangnya pemahaman peserta didik terkait persiapan menghadapi wawancara kerja dan belum mengenal tipe dari surat perjanjian kerjaKata kunci: wawancara kerja, perjanjian kerja, PKBM
Peranan PT JPLM pada Skema Relasi Kopi dalam upaya Peningkatan Ekspor Kopi di Bandung Selatan Evalina Darlin; Inna Hanarti; Nurdin Nurdin
LITERATUS Vol 4 No 2 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i2.852

Abstract

Based on data on the development of Indonesian coffee exports to several countries in 2015-2019, it can be seen that the development of coffee exports tends to decline. For this reason, PT Java Preanger Lestari Mandiri (PT JPLM) takes a role in overcoming the decline in coffee exports, especially in South Bandung Regency. The scope of this study includes the potential and form of relationships, as well as assistance to Preanger Arabica coffee farmers. The research was focused in the area of South Bandung Regency, West Java. Qualitative research methods with data collection techniques are triangulation and inductive data analysis. In the first stage, researchers conducted research on the export value of Indonesian coffee for the past five years. Second, researching the form of the coffee relationship scheme carried out by PT JPLM. Third, researching the form of marketing support and developing coffee sales cooperation with potential buyers at home and abroad. This study aims to analyze the form of coffee relationship schemes carried out by PT JPLM to coffee farmers. Through this research, the first one will be exposed clearly and in detail about the potential for coffee exports that have not been optimized, the second will be the results of a clear analysis of how the form of coffee relations between PT JPLM and coffee farmers and the third will be known about the impact of coffee relations on coffee farmers.
Pelatihan Public Speaking pada Siswa SMA Cengkareng 1 Inna Hanarti; Nur Haris Ependi; Darmawan Darmawan; Giyanto Giyanto; Purnomo Purnomo; Wahyu Agus Ramadhani
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2026): PUBLICA: Jurnal Pengabdian Kepada Masyarakat, April 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v4i2.94

Abstract

Ketakutan berbicara di depan umum sering kali memuncak saat seseorang diminta berbicara secara mendadak (off-the-cuff). Kegiatan Pengabdian kepada Masyarakat (PkM) bertajuk "Think Fast, Think Smart" yang dilaksanakan pada 20 April 2026 ini bertujuan melatih siswa SMA 1 Cengkareng mengelola kecemasan dan menyusun gagasan secara spontan namun terstruktur. Metode yang digunakan adalah pelatihan intensif dengan fokus pada teknik PREP (Point, Reason, Example, Point). Hasil kegiatan menunjukkan transformasi signifikan pada kemampuan siswa dalam merespons topik secara instan. Melalui praktik langsung, siswa tidak hanya memahami teori, tetapi mampu mempraktikkannya dengan percaya diri. Analisis berbasis Taksonomi Bloom menunjukkan peningkatan kompetensi pada ranah kognitif (pemahaman struktur), psikomotorik (ketangkasan bicara), dan afektif (keberanian mental).
Analysis of the Impact of the Work Environment on Employee Work Motivation at PT Fiber Teknologi Inovasi Akhwanul Akhmal; Inna Hanarti; Evalina Darlin; Rini Mardikawanty; Bakri
MANAGER: Journal of Management and Administration Science Vol. 3 No. 1 (2024): MANAGER: Journal of Management and Administration Science, Agustus 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v3i1.573

Abstract

This study was conducted to determine how the analysis of the impact of the work environment on employee work motivation at PT. Fiber Teknologi Inovasi. The purpose of this study was to determine the obstacles and alternative solutions in solving problems. Data collection techniques through observation, namely directly observing the object being studied and field documentation techniques to obtain important information related to how the analysis of the impact of the work environment on employee work motivation at PT. Fiber Teknologi Inovasi. Based on the discussion, the results of the discussion indicate that the analysis of the impact of the work environment on employee work motivation at PT. Fiber Teknologi Inovasi. is quite good, such as the relationship between employees or leaders has a close sense of family because many of the employees who work come from the family of the leader and also the community around the company. However, there are several obstacles such as the lack of room temperature which is not optimal, office facilities, workplace arrangement, and renovation of damaged buildings. The solutions that have been carried out are the need for improved work facilities, workplace arrangement and office renovation.
THE NEW RULES OF ENTREPRENEURSHIP: HOW TO THRIVE IN AN AI-DRIVEN ECONOMY Aspizain Caniago; Edison Parlindungan; Istna Fibriyadi; Inna Hanarti; Wuly Sudarmi
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science, Desember 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1339

Abstract

The rapid advancement of Artificial Intelligence (AI) is redefining the foundations of entrepreneurship, reshaping business models, workforce structures, and competitive dynamics in the global economy. This study aims to examine the emerging rules of entrepreneurship in an AI-driven economy and to identify strategic capabilities required for sustainable entrepreneurial success. The research employs a qualitative-descriptive approach based on an integrative literature review of recent scholarly works on AI-driven entrepreneurship, business model innovation, process automation, digital economy transformation, and workforce agility. Key sources include contemporary analyses of AI-enabled business model transformation, AI-driven process innovation in startups, and the role of workforce adaptability in sustaining entrepreneurial growth. The findings reveal that thriving in an AI-driven economy requires entrepreneurs to develop five core competencies: AI literacy and data-driven decision-making; business model innovation and digital scalability; process automation and intelligent optimization; workforce agility and continuous learning; and ethical, sustainable AI governance. AI is not merely an operational tool but a strategic infrastructure that lowers entry barriers, accelerates innovation cycles, enhances personalization, and enables predictive strategic management. However, successful AI adoption depends on ecosystem readiness, educational reform, and responsible governance frameworks. The study concludes that the new rules of entrepreneurship are defined by adaptability, technological integration, and sustainability. Entrepreneurs who strategically combine AI capabilities with dynamic organizational learning and responsible innovation are more likely to achieve resilience, competitiveness, and long-term value creation in the Fourth Industrial Revolution.
TRANSFORMASI EKONOMI DIGITAL: PELUANG DAN TANTANGAN DI ERA INDUSTRI 5.0 Deny Sudrajat; Inna Hanarti; Aris Hendrawan; Herlina; Kania Farida
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities, Juli 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.851

Abstract

Transformasi ekonomi digital merupakan fenomena penting dalam pengembangan sistem ekonomi global, khususnya pada era Industri 5.0 yang menekankan kolaborasi antara manusia dan teknologi cerdas. Penelitian ini bertujuan untuk menganalisis peluang dan tantangan transformasi ekonomi digital di era Industri 5.0 dengan menyoroti aspek human-centric, keberlanjutan, dan integrasi teknologi. Metode penelitian yang digunakan adalah Systematic Literature Review (SLR) berdasarkan pendekatan PRISMA, dengan sumber literatur dari jurnal internasional bereputasi selama lima tahun terakhir (2020–2025) seperti Scopus, ScienceDirect, dan SpringerLink. Data dianalisis secara tematik untuk mengidentifikasi pola-pola utama terkait peluang ekonomi digital seperti peningkatan efisiensi, personalisasi produk, dan ekspansi pasar global, serta tantangan seperti kesiapan sumber daya manusia, risiko keamanan siber, dan ketimpangan infrastruktur digital. Hasil penelitian menunjukkan bahwa keberhasilan transformasi ekonomi digital di era Industri 5.0 sangat bergantung pada kesiapan teknologi, kerangka regulasi yang adaptif, serta strategi pengembangan kompetensi digital. Penelitian ini merekomendasikan pendekatan strategis berbasis kolaborasi multi-pihak dan kebijakan yang mendorong inovasi berkelanjutan untuk mencapai transformasi digital yang inklusif dan resilient.
Co-Authors Akhwanul Akhmal Andi Setiawan Aris Hendrawan Aspizain Caniago Bakri Darmawan Darmawan Deny Sudrajat Edi Wahyu Wibowo Edison Parlindungan Evalina Darlin Giyanto Giyanto Herlina Istna Fibriyadi Kania Farida May Vitha Rahmadhani Minggu Minggu Nur Haris Ependi Nurdin Nurdin Purnomo Purnomo Ria Estiana Rini Mardikawanty Utami, Rahayu Tri Wahyu Agus Ramadhani Wuly Sudarmi