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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL SOSIAL HUMANIORA (JSH) Binus Business Review Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Manajemen Indonesia Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan eProceedings of Management Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Damayanti Octavia
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sosialisasi Teknik Dasar Pembuatan Video Pemasaran Digital Berbasis Partisipasi Masyarakat Desa Wisata Sugihmukti Rachmawati, Indira; Octavia, Damayanti; Millanyani, Heppy; Apon, Nathaleo Michel
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.1920

Abstract

Sugihmukti Village is a tourist village that has great potential to develop in the tourism sector. One of the main challenges faced by this village is the limitation in marketing its tourism attractions to a wider audience. In today's digital era, visual content-based marketing, especially video, is an effective strategy to increase the attractiveness and promotional reach of tourist villages. To overcome these challenges, this community service program aims to provide training in Basic Techniques for Making Digital Marketing Videos Based on Tourism Village Community Participation. The training methods provided are basic skills in video production, including shooting techniques, video editing, and distribution strategies through social media. The training was conducted to 21 participants and based on the post-test results, it was found that the average score of the participants was above 80%. In addition, based on the feedback results, it is known that 97% of participants are satisfied and This training has implications for Sugihmukti Village to be able to produce interesting video content and increase its competitiveness in the tourism sector.ABSTRAKDesa Sugihmukti merupakan desa wisata yang memiliki potensi besar untuk berkembang dalam sektor pariwisata. Salah satu tantangan utama yang dihadapi desa ini adalah keterbatasan dalam memasarkan daya tarik wisata yang dimiliki kepada khalayak yang lebih luas. Di era digital saat ini, pemasaran berbasis konten visual, terutama video, menjadi strategi yang efektif untuk meningkatkan daya tarik dan jangkauan promosi desa wisata. Untuk mengatasi tantangan tersebut, program pengabdian masyarakat ini bertujuan untuk memberikan pelatihan Teknik Dasar Pembuatan Video Pemasaran Digital Berbasis Partisipasi Masyarakat Desa Wisata. Metode Pelatihan yang diberikan adalah keterampilan dasar dalam produksi video, termasuk teknik pengambilan gambar, penyuntingan video, dan strategi distribusi melalui media sosial. Pelatihan dilakukan kepada 21 peserta dan berdasarkan hasil post-test diketahui bahwa nilai rata-rata peserta diatas 80%. Selain itu berdasarkan hasil feedback diketahuio bahwa 97% peserta merasa puas dan mDengan adanya pelatihan ini, memberikan implikasi kepad Desa Sugihmukti agar mampu menghasilkan konten video yang menarik dan meningkatkan daya saingnya di sektor pariwisata.
The Influence Of Trust In Mediating E-Wom And Social Media Usage Toward Purchase Decision Involvement At Tiktok Putri, Olimvia Agustina; Octavia, Damayanti
eProceedings of Management Vol. 12 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since digital technology has advanced so quickly, consumer behavior has changed, and social media platforms have become powerful marketing tools. Specifically, TikTok has become well-known for combining entertainment and e-commerce, allowing viewers to discover products in real time and make purchases through TikTok Shop.This study examines the influence of electronic word of mouth (e-WOM) and social media usage on purchase decision involvement, with trust as a mediating variable. Drawing on existing literature, the study highlights how features such as reviews, live streaming, and influencer endorsements significantly impact consumer trust and engagement. However, the abundance of information on social media raises concerns regarding credibility, making trust a vital factor in processing online content and making purchase decisions. The findings aim to provide insights into the interplay between e-WOM, social media usage, and trust in shaping consumer involvement in purchase decisions on TikTok. This study fills a research gap by exploring the mediating role of trust in a rapidly evolving social commerce environment. Keywords: Social Media Usage; Electronic word of mouth; Purchase decision; Trust.
STRATEGI DAN PENGEMBANGAN PEMASARAN PRODUK INOVASI: OPTIMALISASI MEDIA ONLINE MARKETPLACE & SEARCH ENGINE OPTIMIZATION GOOGLE UNTUK PROMOSI Damayanti Octavia; Putri, Haifa; Helni Mutiarsih Jumhur; Khairani Ratnasari Siregar
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 5 (2025): Oktober
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i5.2954

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman siswa SMK YPPS Sumedang mengenai strategi dan pengembangan pemasaran produk inovasi melalui optimalisasi media online marketplace dan Search Engine Optimization (SEO) Google sebagai sarana promosi. Metode kegiatan yang digunakan meliputi observasi lapangan, diskusi partisipatif, pelatihan aplikatif, dan evaluasi program. Hasil kegiatan menunjukkan bahwa mayoritas peserta telah memahami konsep dasar merek (68,2%) dan seluruh peserta (100%) menilai merek sebagai elemen penting dalam produk. Media sosial menjadi saluran utama dalam membangun kesadaran merek (77,3%), sementara pemasaran digital diakui membantu memperkuat citra produk di benak konsumen (100%). Selain itu, kreativitas, penguasaan media sosial, serta kemampuan desain dan komunikasi menjadi keterampilan yang paling dibutuhkan dalam penerapan strategi pemasaran digital. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap peningkatan literasi digital dan kesiapan kewirausahaan siswa dalam menghadapi persaingan bisnis berbasis teknologi.   Kata Kunci: Pemasaran Digital, Merek, Marketplace, SEO, Kewirausahaan Siswa  
Co-Authors Andes Tamerlane Apon, Nathaleo Michel Citra Dwi Setiawati Rustam Eva Nurhazizah Gatot Yudoko Gevin Sepria Harly Hafizh, Muhammad Damar Helni Mutiarsih Jumhur Heppy Millanyani Indira Rachmawati Januar Israhmawan Putra Khairani Ratnasari Siregar Putri, Haifa Putri, Olimvia Agustina Reza Ashari Nasution Rina Djunita Pasaribu Sinta Aulia Utami Sinta Aulia Utami, Sinta Tamerlane, Andes