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All Journal JABE (Journal of Applied Business and Economic) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JAIM (Jurnal Abdi Masyarakat) Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Abdimas Perbanas Jurnal Riset Perbankan, Manajemen dan Akuntansi Journal of Business, Finance, and Banking
Erina Sovania
IKPIA PERBANAS
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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INTEGRASI ARTIFICIAL INTELLIGENCE DALAM STRATEGI INOVASI PRODUK DIGITAL UNTUK KEUNGGULAN KOMPETITIF Sovania, Erina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Seminar “Integrasi Artificial Intelligence dalam Strategi Inovasi Produk Digital untuk Keunggulan Kompetitif” di PT UB Bersama bertujuan untuk mengeksplorasi peran Artificial Intelligence dalam meningkatkan inovasi produk digital dan daya saing perusahaan. Isu pokok yang dibahas mencakup pentingnya inovasi produk digital dalam adaptasi pasar, keberlanjutan bisnis, dan penciptaan keunggulan kompetitif, serta tantangan implementasi Artificial Intelligence, seperti kompleksitas teknologi dan isu privasi data. Metode yang digunakan dalam seminar ini adalah presentasi interaktif dan diskusi yang melibatkan peserta dari berbagai divisi perusahaan untuk mendorong kolaborasi multidisiplin. Hasil seminar menunjukkan bahwa integrasi Artificial Intelligence dalam pengembangan produk dapat meningkatkan personalisasi, otomatisasi, dan efisiensi proses, serta memberikan wawasan yang lebih baik melalui analitik prediktif. Studi kasus yang dipaparkan juga mengilustrasikan keberhasilan beberapa perusahaan dalam memanfaatkan Artificial Intelligence untuk meningkatkan kepuasan pelanggan dan efisiensi operasional. Temuan ini menggarisbawahi pentingnya pendekatan strategis dan berkelanjutan dalam penerapan Artificial Intelligence guna mencapai keunggulan kompetitif yang berkelanjutan. Dengan demikian, seminar ini memberikan kontribusi signifikan bagi pemahaman dan penerapan teknologi Artificial Intelligence dalam inovasi produk digital di industri.
Pengaruh Promosi Media Situs Jual Beli Online Terhadap Peningkatan Penjualan Produk UKM Sovania, Erina; Selliamanik, Irma
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 2 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1666.424 KB) | DOI: 10.21632/perwira.2.2.129-144

Abstract

SME products are small and medium scale local industries that must be intensely supported by their development because these local products can raise the standard of living of people in a suburban area of ​​a large or rural city to become an independent community. This study aims to open up a broad view that for SME products it is necessary to carry out extensive sales promotions so that their products can be wellknown and sales can penetrate a wider market. The research conducted is to conduct quantitative research methods, with data collection methods through questionnaires and interviews through respondents as many as 50 online shops in bukalapak.com then the data is processed and analyzed using Pearson Product Moment Correlation (PPM) data analysis techniques to determine how big is the relationship, the Determinant Coefficient to find out the contribution of the X variable to the Y variable and the Significance Test to find out the Meaning of the Relationship in both variables, and linear regression. From the results of this study it was found that the promotion of online media buying and selling sites has a strong relationship and has a high influence on the increase in sales of SME products. Where obtained PPM correlation (relationship) of 0.75 included in the criteria for a strong relationship, and the coefficient of determinant which means that the contribution of variable X to Y has a high or strong influence, and the significance test with interpretation has the meaning of an influential relationship, and with linear regression that is y = 0.5467x - 3.4702.
TRANSFORMASI STRATEGI SLA SEBAGAI UPAYA PENINGKATAN LAYANAN DAN KEPUASAN PELANGGAN PRODUK SURETY BOND DI PT ABC Sovania, Erina; Oke Hasfiah; Jati Wahyono Agustinus
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17893

Abstract

This study investigates the development of strategic alternatives to improve the Service Level Agreement (SLA) in marketing Suretybond products at PT ABC, the only state-owned guarantee company in Indonesia. The research was driven by the increasing market competition and operational inefficiencies observed in PT ABC’s Suretybond services, particularly regarding response time, service consistency, and customer satisfaction. Employing a qualitative-descriptive method, data were collected through literature review and in-depth interviews with key internal stakeholders. The SWOT analysis and Business Model Canvas were applied to identify internal and external strategic factors and to map the company's value creation process. The findings reveal key weaknesses in process integration, technological utilization, and service responsiveness, while opportunities lie in market expansion and digital innovation. A W-T (Weakness–Threat) strategy was selected to address operational inefficiencies and high market competition by enhancing SLA through improved document validation systems, technology-based services (e.g., Online Suretyship), and structured customer relationship management. The novelty of this research lies in integrating SWOT and Business Model Canvas to formulate a strategic model that is both practical and adaptive in increasing SLA performance and customer satisfaction. The results provide practical implications for guarantee service providers in improving service quality amid a dynamic business environment.
PEMBERDAYAAN KOMUNITAS LOKAL MELALUI PENDEKATAN KREATIF MARKETING: STUDI KASUS DI SEKTOR INDUSTRI RUMAHAN Sovania, Erina
Jurnal Abdi Masyarakat Vol. 8 No. 1 (2024): Jurnal Abdi Masyarakat November 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i1.2866

Abstract

This community service activity focuses on empowering local SMEs in the home industry sector in North Jakarta through creative marketing strategies. The subjects of the program are home-based SMEs lacking knowledge and skills in digital marketing. The primary objective is to enhance their understanding and application of innovative marketing strategies to improve market reach and competitiveness. The method used is participatory training and workshops that provide hands-on experiences in storytelling, content marketing, influencer marketing, and the use of augmented reality (AR). The results show increased awareness and readiness among participants to adopt creative marketing strategies, reflecting a positive shift in their marketing approach. However, further research is needed to measure the actual impact of these strategies on sales and consumer engagement after implementation.
MULTIKULTURAL DI ERA MODERN: WUJUD KOMUNIKASI LINTAS BUDAYA Saripudin, Saripudin; Ernawati, Diah; Sovania, Erina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Tujuan dari kegiatan Pengabdian kepada Masyarakat ini adalah untuk menyampaikan pemahaman tentang multikulturalisme dalam konteks zaman modern sebagai refleksi dari beragamnya kebudayaan masyarakat Indonesia yang terdiri dari berbagai suku bangsa, agama, dan keyakinan yang beragam, serta memiliki bahasa dan tatanan sosial budaya yang beragam. Kegiatan PkM ini telah dilakukan di Asrama Panti Yatim Indonesia (PYI) di Tebet Barat, Jakarta Selatan. Secara umum, pelaksanaan kegiatan ini berjalan dengan lancar dan diterima positif oleh pengurus dan anak-anak panti. Hasil dari pelaksanaan kegiatan pengabdian ini menunjukkan bahwa anak-anak panti telah memahami dan menerima makna multikulturalisme di era modern ini. Hal ini terlihat melalui antusiasme yang ditunjukkan oleh para anak panti saat mereka mengikuti presentasi dan menonton video mengenai kehidupan harmoni dalam keragaman masyarakat Indonesia, sebagai bukti terjalinnya komunikasi lintas budaya. Kata Kunci: Multikultural, Keberagaman, Lintas Budaya, Era modern Abstract The primary objective of this Community Service initiative is to foster multicultural awareness in the contemporary era, highlighting the rich cultural tapestry of Indonesian society, which is inherently diverse. Indonesia is a pluralistic society, encompassing a multitude of ethnicities, varying faiths, and belief systems, along with distinct languages and socio-cultural norms that differ between communities. This Community Service project was executed at the Panti Yatim Indonesia (PYI) Dormitory in West Tebet, South Jakarta. Overall, the execution of this initiative proceeded smoothly and received a positive reception from the facility's management and the children under their care. The outcomes of this community service endeavor underscore the fact that the children at the orphanage now possess an understanding of and an acceptance for multiculturalism in today's world. Evidently, their enthusiasm during presentations and when watching videos about coexisting harmoniously within the diverse landscape of Indonesian society exemplifies the establishment of cross-cultural communication. Keywords: Multicultural, Diversity, Cross-Cultural
Strategic Approaches to Monetization and Longevity in Indonesia’s Digital Startup Ecosystem: The Mediating Role of Business Model Agility Sovania, Erina
Journal of Business, Finance, and Banking Vol. 1 No. 1 (2025): Journal of Business, Finance, and Banking (JBFB)
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jbfb.v1i1.965

Abstract

The failure of many digital startups in Indonesia, despite having promising ideas and early funding, has raised critical concerns about long-term sustainability and the ability to generate consistent revenue. This study investigates the strategic approaches to monetization and their influence on startup longevity, emphasizing the mediating role of business model agility. Using a quantitative approach, data were collected from 125 digital startups across Indonesia through structured questionnaires. The research employed Structural Equation Modeling (SEM) with SmartPLS to analyze the relationships among variables. The findings reveal that strategic monetization approach has a significant positive effect on both business model agility and startup longevity. Furthermore, business model agility also significantly influences startup longevity and mediates the relationship between monetization strategies and sustainability outcomes. These results underscore the importance of not only selecting the right monetization model but also maintaining flexibility and adaptability within the business model to achieve long-term viability. This study provides strategic insights for startup founders and ecosystem stakeholders to build more resilient and revenue-generating digital businesses.
Co-Authors Agustinus, Jati Wahyono Annathasia Puji Erasashanti Diah Ernawati Hikmah A Rachman Iksan, Zainuri Inung Wijayanti Irma Selliamanik Oke Hasfiah Patria Laksamana Saripudin Saripudin Selliamanik, Irma Stefanus M S Sadana Steph Subanidja Vildayanti, Rina Ayu Yesaya Setiawan