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All Journal Journal of Indonesian Tourism, Hospitality and Recreation Enrichment : Journal of Management Jurnal Kepariwisataan dan Hospitalitas Journal of Applied Sciences in Travel and Hospitality
Wayan Agung Panca P
Institut Pariwisata Dan Bisnis Internasional, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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Pengaruh kualitas pelayanan terhadap loyalitas wisatawan dan citra hotel melati di kelurahan seminyak kabupaten badung bali Wayan Agung Panca P; I Nyoman Jamin Ariana; Ni Ketut Arismayanti
Jurnal Kepariwisataan dan Hospitalitas Vol 1 No 1 (2017): Vol.1,No.1,2017
Publisher : DIPLOMA IV TOURISM PROGRAM STUDY, TOURISM FACULTY,UDAYANA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.729 KB)

Abstract

Tujuan penelitian ini untuk mengidentifikasi pengaruh kualitas pelayanan terhadap loyalitas wisatawan dan citra hotel hotel melati di Kelurahan Seminyak. Konsep penelitian ini dikembangkan untuk menguji hubungan antara ketiga kontruk. Teknik penentuan sampel menggunakan teknik purposive sampling dengan jumlah sampel yang ditentukan sebanyak 100 responden (wisatawan menginap pada hotel melati). Teknik analsis data yaitu analisis deskriptif kualitatif dengan pendekatan analisis deskriptif kuantitaif serta analisis partial least square structural equation modeling (PLS-SEM). PLS-SEM yaitu model persamaan struktural untuk mengembangkan atau memprediksi suatu teori yang sudah ada. Model persamaan yang dianalisis adalah model bagian luar (outer model), model bagian dalam (inner model) dan pengujian hipotesis. Berdasarkan hasil perhitungan menggunakan perangkat lunak PLS-SEM versi 3.0 diperoleh hasil bahwa terdapat hubungan signifikan antara pengaruh kualitas pelayanan terhadap loyalitas wisatawan, terdapat pengaruh signifikan kualitas pelayanan terhadap citra hotel, dan tidak terdapat pengaruh secara signifikan citra hotel terhadap loyalitas wisatawan yang menginap pada hotel melati di Kelurahan Seminyak. Implikasi hasil penelitian ini menunjukan bahwa hotel melati di sekitar Kelurahan Seminyak harus tetap menjaga profesionalitas dalam meningkatkan kualitas pelayanan baik dari aspek bukti fisik, daya tangkap karyawan, jaminan oleh hotel dan asuransi yang diberikan kepada wisatawan sehingga bisa meningkatkan loyalitas wisatawan dan memberikan citra yang positif, perlu adanya peningkatan dalam aspek inovasi layanan dan produk seperti pelayanan 24 jam dan peningkatan fasilitas hotel. Kata kunci : Kualitas Pelayanan, Loyalitas Wisatawan, Citra Hotel.
Importance performance analysis on tourism development in Liang Ndara tourism village, West Manggarai Agus Trimandala; Dewa Kiskenda; Wayan Agung Panca P
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1006

Abstract

Tourism development is highly directed at alternative tourism with a sustainable concept. Therefore, the tourism potential of Liang Ndara Village needs to be developed sustainably with the community as the leading actor. Based on this premise, this research aims to analyze the top priorities for tourism development in the Liang Ndara Tourism Village with a variable approach to tourism potential, community participation, and human resources. The research method used interviews, literature study, observation, and questionnaires. The research sample was taken by purposive sampling, with the stakeholders of Liang Ndara Village as the sample. This analysis uses the importance performance analysis method. There are nine indicators of these results: land access; accessibility of information and communication in the form of internet or wifi; accessibility for the elderly and disabled; The existence of management institutions in the village; Management quality (professionalism, transparency, safety assurance, etc.); involvement of local human resources in village management; management support facilities; management guidelines and tourist behavior, as well as crisis and disaster management systems. From these results, the development of the Liang Ndara Tourism Village needs to maximize the indicators that are on top priority
Peran Partisipasi Masyarakat dan Lingkungan Alam pada Pengaruh Ancillary Service Terhadap Pemasaran Wisata Di Desa Liang Ndara, Kabupaten Manggarai Barat, Nusa Tenggara Timur Putra, Dewa Putu Kiskenda Erwanda; Trimandala, Nyoman Agus; Panca, Wayan Agung
Journal of Indonesian Tourism, Hospitality and Recreation Vol 6, No 2 (2023): Journal of Indonesian Tourism, Hospitality and Recreation (October)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v6i2.58682

Abstract

ABSTRACTTourism Village of Liang Ndara, NTT has physical potential then various cultural traditions from the community which still original and may totally different other villages. However, Liang Ndara's tourist attraction is not fully well developed due to limited human resources; Local tourism management; budget limitations for tourism development to sectoral ego in its management. Therefore, it is important to discuss the causality of tourism in Liang Ndara Village with the variables associated between (1) ancillary, (2) community participation, (3) tourism marketing and (4) the natural environment. The Structural Model and Hypotheses Testing method was carried out to test convergent validity, composite reliability, discriminant validity, average variance extracted test, fornell-lacker with Partial Least Square-SEM software and hypothesis testing was carried out on each causality relationship between variables. The results found a positive and valid relationship in between the four variables directly, namely (1) Ancilary effect on community participation; (2) the effect of community participation on the natural environment; (3) the effect of community participation on tourism marketing; (4) The influence of the natural environment on tourism marketing. The indirect causality relationship was found the community participation, the natural environment and ancillary services are valid as a mediator.ABSTRAKDesa Liang Ndara, NTT memiliki Potensi fisik hingga ragam tradisi kebudayaan masyarakat orisinil dan belum tentu dimiliki oleh desa lainnya. Namun demikian daya tarik wisata Liang Ndara tidak sepenuhnya berkembang dengan baik yang disebabkan oleh Keterbatasan SDM, Kelembagaan pengelola wisata, keterbatasan anggaran hingga, Ego sektoral dalam pengelolaannya. Maka dari itu penting membahas kausalitas kepariwisataan di desa ini dengan variabel yang dihubungkan antara (1) ancilary, (2) partisipasi masyarakat, (3) pemasaran pariwisata dan (4) lingkungan alam. Sehingga ini menjadi cerminan untuk menyelesaikan masalah kepariwisataaan di Desa Liang Ndara. Metode Structural Model and Hypotheses Testing dilakukan untuk pengujian convergent validity, composite reliability, discriminant validity, average variance extracted test, fornell-lacker dengan software Partial Least Square-SEM dan dilakukan pengujian hipotesis pada setiap hubungan kausalitas antar variabel. Hasil penelitian menemukan hubungan kausalitas yang posistif dan valid pada hubungan antara keempat variabel secara langsung yaitu (1) Pengaruh ancilary terhadap partisipasi masyarakat; (2) pengaruh partisipasi masyarakat terhadap lingkungan alam; (3) pengaruh partisipasi masyarakat terhadap pemasaran pariwisata; (4) Pengaruh lingkungan alam terhadap pemasaran pariwisata. Pada hubungan kausalitas secara tidak langsung ditemukan valid sebagai mediator pada partisipasi masyarakat, lingkungan alam dan ancillary service.
Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency Nyoman Ariana; I Ketut Sutama; Ida Bagus Gde Pujaastawa; Agung Suryawan Wiranatha; I Gusti Bagus Arya Yudiastina; Wayan Agung Panca P
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.1-23

Abstract

Badung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for improved digital marketing. This research aims to identify marketing channels and factors, determine key priorities in tourism marketing development, and formulate marketing strategies for international tourist markets in Badung Regency. The study employed a mixed-methods approach, including a literature review, direct and online observation, document analysis, Focus Group Discussions (FGD) and surveys. Data analysis used Importance Performance Analysis (IPA) and Analytical. Hierarchy Process (AHP) methods, supported by SPSS and Expert Choice software. The study identified eight key marketing factors, i.e., tourism products, pricing, tourism image, digital marketing, tourism services, Networking, competitors, and branding, encompassing 48 indicators. Based on IPA, variables are categorized into four quadrants, with 14 indicators in the top priority quadrant. AHP analysis identified ten top marketing strategies, including improving traffic conditions, enhancing online content marketing, strengthening social media marketing, and standardizing tourist services. These strategies are crucial for addressing issues and enhancing international tourism marketing in Badung. The findings highlight the significance of tailoring. Marketing strategies to improve Badung's competitiveness in the global tourism market. The strategic focus on digital marketing, service quality, and brand management can significantly boost tourist satisfaction and loyalty. This research provides a comprehensive framework for developing effective marketing strategies to enhance Badung's appeal as a premier international tourist destination.
Co-Authors Agung Suryawan Wiranatha Dewa Kiskenda Dewa Putu Kiskenda Erwanda P., Dewa Putu I Gusti Bagus Arya Yudiastina I Ketut Sutama I Nyoman Jamin Ariana Ida Bagus Gde Pujaastawa Ni Ketut Arismayanti, Ni Ketut Nyoman Agus Trimandala Nyoman Ariana