Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Jurnal ASPIKOM Jurnal Ilmiah Syi'ar Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Ilmu Komunikasi Andalan IJOEM: Indonesian Journal of Elearning and Multimedia
Gushevinalti Gushevinalti
Universitas Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Strategi Humas Perguruan Tinggi dalam Membangun Reputasi: Studi Alih Status IAIN Bengkulu menjadi UIN Fatmawati Sukarno Bengkulu Rohmad Fadli; Gushevinalti Gushevinalti; Mas Agus Firmansyah
JURNAL ILMIAH SYI'AR Vol 21, No 1 (2021): Juni 2021
Publisher : Institut Agama Islam Negeri Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syr.v21i1.4234

Abstract

This study aims to determine the public relations branding strategy in the case of the transfer of status from the Bengkulu State Islamic Institute (IAIN Bengkulu) to the State Islamic University of Fatmawati Sukarno Bengkulu (UIN Bengkulu). We use qualitative data that produces data in the form of written or spoken words from people and observed behaviour. The selection of informants in this study used purposive sampling, which is to determine information with certain considerations that can provide maximum data. The results of the study stated that the public relations strategy in an effort to brand higher education followed the vision, mission and goals of the university, including the transfer of status from IAIN Bengkulu to UIN Bengkulu. The branding strategy that has been carried out is the use of appropriate technology. Public relations publicity is a strategy carried out by the public relations, publication and documentation subdivision of IAIN Bengkulu in building a reputation. The strategy in building reputation is carried out by presenting information on activities and advantages through the official media of IAIN Bengkulu and media that disseminate with IAIN Bengkulu in spreading the news to the public.
IbM LITERASI MEDIA DI BENGKULU Mona Ardina; Gushevinalti Gushevinalti; Bustanuddin Lubis
DHARMA RAFLESIA Vol 13, No 2 (2015): DESEMBER
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v13i2.4241

Abstract

Literacy on children in Bengkulu is still relatively low. This aspect is feared to have negative impact on children as young generation who frequently become the media consumer. While children's access to the media is very broad. At this activity, the partners are Islamic Kindergarten of Baitul Izzah and Dellia Creative School. In the first activity, the children/students are introduced to media literacy through simulations by showing them TV serials, commercials, and adult songs as well as fun education games. While besides the school components which are children/students and teacher, this activity also invites parents to recognize media literacy through training and simulation. Outcomes and targets of this activity synergically with methods for implementing media literacy activities that result in increased teacher competence in understanding media literacy and the implementation of media literacy in the curriculum of Kindergarten/Early Childhood Education. This activity is carried out by administering workshop for teachers while the parents are given training and simulation about media literacy. The main part is the children's understanding of the negative effects of media for children can be improved through several simulations and games with fun education based. Implementation of media literacy in Kindergarten/Early Childhood Education is conducted with the assistance by the implementation team until the teacher can independently apply the activities by themselves in learning process at school. The end result of this activity is Media Literacy handbook that can be used by teachers and parents. Keywords: Media Literacy, Teachers, Parents, Children, Simulation. 
Pengawasan Partisipatif Sebagai Upaya Menciptakan Siaran Sehat dan Berkualitas Di Provinsi Bengkulu Fonika Fonika; Gushevinalti Gushevinalti; Lisa Adhrianti
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is entitled "Participatory Monitoring as an Effort to Create Healthy and Quality Broadcasts in Bengkulu Province". The purpose of this study is to understand the concept of participatory monitoring of broadcast content by the public, both on television and radio. Furthermore, participatory supervision will encourage the public to participate in determining healthy and quality broadcast content. A qualitative approach with a descriptive method is used as a reference for writing articles, because the data studied are in the form of social realities. The results of the study indicate that in controlling the content of state television and radio broadcasts, independent state institutions have been established at the Center and the Regions, namely KPI and KPID. The number of KPID commissioners is limited to only 7 (seven) people assisted by limited staff and monitoring staff with their main tupoksi. Not to mention that broadcasting institutions spread throughout Bengkulu Province are still monitored manually, have not used streaming technology and the majority of broadcasting institutions have not adapted to technological changes in the current digitalization era. Broadcasting institutions have not yet carried out media convergence that can be accessed on various new media platforms quickly. So this condition certainly requires the participation of the community as participatory supervision to become an extension of the eyes and ears of the Bengkulu KPID. Strengthening media literacy for audiences is a necessity, so that audiences have the competence to be able to understand which broadcast content is good and which is not. If the audience already has the competence to receive information or known as media literacy and in the end they will be empowered in front of the media.
The popularity of political persuasive messages among beginner voters about the 2024 election content on social media posts Gushevinalti Gushevinalti; Nurul Renaningtias
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1440

Abstract

This study aims to map what social media is popular among beginner voters as a political reference for the 2024 election. Furthermore, this study will examine persuasive political messages that appeal to novice voters so that it will illustrate what message formulas are popular among novice voters. This research will use a qualitative approach with data collection methods through open questionnaires to explore informants' social media use habits, mandala interviews, and Focus Group Discussions. Informants will be selected using purposive sampling techniques, namely first-time voters who have not been used to vote in regional elections, aged 17-18 years in 2023, and who actively access political information on social media. The results of the menu research show that the message formula that gets the attention of novice voters is in a way that is not pushy or persuasive. Use slang that is easy to understand and not rigid (implicitly does not contain the candidate's vision, mission, and program). Message packaging in videos and photos is more beautiful to novice voters than text because it aligns with social media, which is generally interested in Instagram and TikTok.
Analysis of Hotel Visual Branding and Multimedia Utilization via Instagram Platform: A Case Study of Mercure Hotel Bengkulu Putri Cempakasari; Gushevinalti Gushevinalti
IJOEM: Indonesian Journal of E-learning and Multimedia Vol. 5 No. 1 (2026): Indonesian Journal of E-learning and Multimedia
Publisher : CV. Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/ijoem.v5i1.514

Abstract

Background: The increasing competitiveness of the hospitality industry in the digital era has driven hotels to optimize social media as a strategic communication tool. Instagram, with its strong emphasis on visual branding and multimedia content, plays a crucial role in shaping customer perception, engagement, and brand attractiveness.Aims: This study aims to analyze the visual branding and multimedia utilization strategies implemented by Hotel Mercure Bengkulu through its Instagram platform, focusing on how visual and multimedia elements are integrated to strengthen brand identity and audience engagement.Methods: This research employed a qualitative approach using descriptive content analysis. Data were collected from 90 Instagram posts published by @mercure_bengkulu between January and June 2025, including photos, carousels, and reels. The analysis examined color schemes, composition, content themes, caption styles, and engagement metrics.Results: The findings indicate that Hotel Mercure Bengkulu consistently applies warm color palettes and balanced visual compositions that convey comfort and luxury. Food and beverage content dominates the posts (33.3%) and achieves the highest engagement rate (3.4%). The use of diverse multimedia formats, including photos, carousels, and short videos, effectively increase algorithmic visibility and audience retention.Conclusion: Consistent visual identity and strategic multimedia integration significantly strengthen Hotel Mercure Bengkulu’s digital brand positioning. The results highlight the importance of expanding audience interaction and authenticity through user-generated content. Well-planned multimedia-based visual branding is essential for building engagement and brand loyalty in the hospitality industry.
Co-Authors Ardina, Mona Bustanuddin Lubis Fonika Fonika Lisa Adhrianti Mas Agus Firmansyah Nurul Renaningtias Putri Cempakasari Rohmad Fadli