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All Journal Budimas : Jurnal Pengabdian Masyarakat Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Guruh Mulia Widayat
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMASARAN ONLINE BAGI UMKM DI KELURAHAN MLATIBARU SEMARANG Tri Widiastuti; Guruh Mulia Widayat; Dina Kharisma; Elisa Teguh Prasetyani; Diaz Fajar Ilyasa Fatkhur
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.3261

Abstract

Pemberdayaan masyarakat di Kelurahan Mlatibaru Kecamatan Semarang Timur, bertujuan menggali potensi warga dengan memberikan pengetahuan pemasaran berbasis digital produk yang dihasilkan. Dampak pemberdayaan tersebut terbentuk kelompok usaha rumahan yang memproduksi permen coklat. Metode pelaksanaan mencakup: 1) survey lokasi dan identifikasi permasalahan, 2) sosialisasi program, 3) pelatihan dan pendampingan, dan 4) evaluasi. Pelatihan ini memberikan dampak positif pada pelaku usaha berupa meningkatnya pengetahuan tentang pemasaran online produk yang dihasilkan dengan biaya yang efisien. Hasil pelatihan menunjukkan adanya peningkatan pengetahuan pemasaran online sebesar 84,38%. Community empowerment in Mlatibaru Village, East Semarang District, aims to explore the potential of citizens by providing marketing knowledge based on digital products produced. The impact of this empowerment is to form a home-based business group that produces chocolate candy. The implementation methods include: 1) site survey looking for problems, 2) socialization training, 3) training and mentoring, and 4) evaluation. This training has a positive impact on business actors resulting in knowledge about online product marketing at an efficient cost. The results of the training showed an increase in online marketing knowledge by 84.38%. Kata Kunci: Pemberdayaan, pelatihan, pendampingan, pemasaran online
Pengaruh Rekrutmen, Seleksi, Dan Penempatan Karyawan Terhadap Kinerja Karyawan Pada PT Pos Indonesia Cabang Utama Semarang Guruh Mulia Widayat; Wahyu Rizqy Amalinda; Teguh Ariefiantoro
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 2 (2023): April : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i2.709

Abstract

This study aims to examine and analyze the effect of recruitment, selection, and placement of employees on the performance of employees of PT Pos Indonesia Main BranchSemarang. The research method used in this study uses quantitative methods. Thisresearch was conducted on 114 employees from various levels and departments at PTPos Indonesia Main Branch Semarang. The data collection technique uses thequestionnaire method which is then processed using the SPSS program. While the datatesting techniques used in this study include validity test, reliability test with AlphaCronhbach, normality test, multicollinearity test, heteroscedasticity test, multiple linearregression analysis, t test, and the coefficient of determination. The results of the analysis show that recruitment has no significant and negative effect on employee performance, selection has a positive and significant effect on employee performance, placement has no significant and negative effect on employee performance.
Aktivitas Bermain sebagai Strategi Koping untuk Meningkatkan Kebahagiaan pada Siswa Sanggar Bimbingan Kampung Baru Malaysia Yudi Kurniawan; Faisal Yusuf; Sinta Pramucitra; Citra Andriani Kusumawati; Guruh Mulia Widayat; Anandha Anandha
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2025): Maret : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i1.948

Abstract

This community service activity aims to apply play activities as a coping strategy to increase happiness in students at Sanggar Bimbingan Kampung Baru Kuala Lumpur Malaysia. Play activities play an important role in supporting children's social, emotional, and cognitive development. This program was carried out for one session with a duration of 90 minutes, involving 57 students aged 7–12 years. The methods used included creative games such as storytelling and singing, which were designed to create a fun atmosphere, train social skills, and provide space for free expression of emotions. The results of observations showed an increase in student happiness as indicated by active participation, cheerful expressions, and positive interactions between students during the activity. The results of interviews revealed positive impacts such as reduced emotional stress, increased self-confidence, and better learning motivation. Play activities have proven to be effective as a simple coping strategy that can be implemented in non-formal learning environments to support children's mental health and well-being. This program is expected to be a model for sustainable psychosocial interventions in similar communities.
Co-Authors Anandha Anandha Citra Andriani Kusumawati Diaz Fajar Ilyasa Fatkhur Dina Kharisma Elisa Teguh Prasetyani Faisal Yusuf Sinta Pramucitra Teguh Ariefiantoro Wahyu Rizqy Amalinda Widiastuti, C Tri Yudi Kurniawan