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All Journal UNEJ e-Proceeding JOURNAL SPORT AREA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnisman : Riset Bisnis dan Manajemen Iqtisadie: Journal of Islamic Banking and Shariah Economy Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam Jurnal MAIYAH Mazinda: Jurnal Akuntansi, Keuangan, dan Bisnis Iltizam : Jurnal Ekonomi dan Keuangan Islam International Journal of Community Services At-Tasharruf: Jurnal Ekonomi dan Bisnis Syariah
Lusi Oktaviani
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Iltizam : Jurnal Ekonomi dan Keuangan Islam

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STRATEGI PEMASARAN SYARI’AH DALAM MENINGKATKAN MINAT BELI KONSUMEN DI HOME INDUSTRI MAULANA BATIK SITUBONDO Oktaviani, Lusi; Anwar, Zainul; Nuril Latifah, Evi
Iltizam : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 1 (2024): Iltizam : Jurnal Ekonomi dan Keuangan Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/iltizam.v2i1.5498

Abstract

In the modernization era, many companies were founded, one of which was the Maulana Batik Situbondo Home Industry. In a business, of course the Maulana Batik Situbondo Home Industry has a marketing strategy to achieve the goals desired by consumers and customers. This research only focuses on two problems, namely how sharia marketing strategies increase consumer buying interest in the Maulana Batik Situbondo Home Industry. What are the inhibiting and supporting factors for sharia marketing strategies in increasing consumer buying interest in the Maulana Batik Situbondo Home Industry? This research method is qualitative research using two types of data sources, namely primary data and secondary data. The data collection techniques used to collect data are observation, interviews and documentation. The results of this research state that the Maulana Batik Situbondo Home Industry implements a marketing mix. Namely, the products being bought and sold are halal products, the prices applied are prices that are easily accessible to consumers, the promotions used have no elements of fraud, and the location is strategic in the center of Situbondo City. Apart from that, the Maulana Batik Situbondo Home Industry also applies Islamic marketing characteristics in its strategy, namely rabbaniyyah, ethical, realistic and humanistic values.
Co-Authors Anak Agung Istri Sri Wiadnyani Aquarini Pajriyanti Puteri Arfon Meirony Febriyana, Sasmita Gumelar, Pandu Guruh Hafid, Moh Hasanah, Mifatahul Imroatus Sholiha Ismail, Muhammad Halim Khalifa, Muta Ali Meirony, Arfon Munandar, Erik Muzahidi, Muzi Nanda Hidayan Sono Nuril Latifah, Evi Oktavia, Sella Rahmatuzzakia, Rahmatuzzakia Retno Widowati Sa’adah, Feni Ulfa Sephiana, Lidya Sholiha, Imroatus Simangunsong, Bonse Aris Mandala Putra Siti Lomrah Siti Nurasiyah, Siti Siti Puteri Utami Triana Indrayani Vivi Silawati Wati, Kiran Lavanya Zainul Anwar