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All Journal Jurnal Manajemen Bisnis Krisnadwipayana IKON International Journal of Economics and Management Research Journal of Management
Arief Syah Safrianto
Fakultas Ekonomi Universitas Krisnadwipayana
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Library & Information Science Social Sciences

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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH TABUNGAN TANDA 360 BANK OCBC NISP Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 1 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i1.23

Abstract

This research aims to get factual and conceptual information about "analysis of the influence of the quality of service to the satisfaction of the customer's Savings Bank OCBC NISP 360 Marks". The technique used is the technique of observation or survey using a questionnaire (questionnaire) towards Clients Savings Sign 360. A list created by using the Likert scale is structured. Samples taken as many as 100 respondents. The results of the survey and the results of the data processing is done with SPSS. 14.0 obtained research results of simultaneous service quality (tangible, reliability, responsiveness, assurance and emphaty) have a relatively strong contribution towards the satisfaction of the customer. Partially variable reliability has a pretty strong contribution towards the satisfaction of the customer with a positive prediction and happens significantly. The variable responsiveness has pretty strong contribution towards customer's satisfaction with the positive prediction and occurs on a si gnifican.
PENGARUH PELATIHAN DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT INTERPAK GLOBAL CANINDO BEKASI Rosmalinda Rosmalinda; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 9, No 3 (2021): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v9i3.605

Abstract

The purpose of this research is to discover whether there is an effect of training and career development on employee performance either simultaneously and partially. This study is also to compare and improve the results of previous studies. This study was conducted on 63 respondence at PT. Interpak Global Canindo. Data acquisition was using questionnaire with Likert scale. The sampling technique was using saturated samples. From the result, it was found the fact that training and career development simultaneously and partially have a significant effect on employee performance. furthermore, training and career development partially also had a significant effect on employee performance.
PENGARUH PEMBERIAN JAMINAN KECELAKAAN KERJA DAN JAMINAN KEMATIAN BPJS KETENAGAKERJAAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. MITSUBISHI KRAMA YUDHA MOTORS & MANUFACTURING Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 5, No 2 (2017): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v5i2.108

Abstract

In Indonesia the number of occupational accidents shows a fairly alarming number, there are cases of accidents that every day experienced by the workers of every 100 thousand workers. This research aims to analyze the effect of job accident guarantee and death guarantee of BPJS employment on employee productivity at PT Mitsubishi Kramat Yudha Motor and Manufacturing Jakarta, with sample of 97 employees. Adapaun sampling technique used using simple random sampling with SPSS version 18 analysis. The result of this research shows that there is partial influence between work accident to work productivity, there is partial influence between mortality guarantee to work productivity and there is influence between work accident and work death together to work productivity.
PENGARUH KESADARAN MEREK DAN PENGALAMAN MEREK TERHADAP KEPUASAN PELANGGAN (Studi Pada Kegiatan Brand Activation Merek Marina) Imam Wibowo, M.Si; Arief Syah Safrianto,MM.; Stephanus Ario Wibowo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 3 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i3.223

Abstract

This study is about The Effect of Kesadaran merek and Brand Experience on Kepuasan pelanggan of Marina brand activation. This study aims to determine the simultaneous and partial effect between kesadaran merek and brand experience on consumer satisfaction of Marina brand activation in Bandung. In this study the sample took 50 respondents using saturation sampling technique, where all of the population became sample. The data that has been obtained tested using multiple linear regression analysis techniques. The results that shown from this study are kesadaran merek and brand experience simultaneous and partial gave positive and significant effect on kepuasan pelanggan, where brand experience has a more dominant effect to kepuasan pelanggan. Thus, it can be concluded that kesadaran merek and brand experience influence kepuasan pelanggan of Marina brand activation participants in Bandung.
PENGARUH KEPUASAAN KERJA DAN LOYALITAS KERJA TERHADAP KINERJA KARYAWAN PT BANK SAHABAT SAMPOERNA JAKARTA Iwan Kurniawan Subagja, SE., MM.; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 2 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i2.428

Abstract

This study aims to analyze 1) the effect of job satisfaction on employee performance at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 2) the effect of work loyalty on employee performance at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 3) the effect of job satisfaction and job loyalty towards employee performance at PT Bank Sahabat Sampoerna KCP Kelapa Gading. The data used in this study are primary data with a research instrument in the form of a questionnaire. The population in this study were employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading. The sample is 48 respondents. The saturated sampling technique and the analytical tool used in this study is simple and multiple linear regression. The results showed: 1) job satisfaction affected the performance of employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 2) work loyalty affected the performance of employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading, 3) job satisfaction and work loyalty affected the performance of employees at PT Bank Sahabat Sampoerna KCP Kelapa Gading.
PENGARUH KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN Sari Endah Nursyamsi; Nasaruddin Siregar; Arief Syah Safrianto
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 23 No 1 (2019): Vol. 23 No.1 April 2019 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.56 KB)

Abstract

Tujuan penelitian untuk mengetahui dan menganalisis hubungan kepemimpinan dan motivasi dengan Kinerja karyawan PT Maxindo Karya Anugerah, pengambilan data dilaksanakan dengan metode analisis koefisien korelasi product moment menggunakan aplikasi SPSS. Hasil penelitian berdasarkan kuesioner menunjukkan rata-rata jawaban responden atas variabel kepemimpinan dan motivasi terhadap kinerja karyawan PT Maxindo Karya Anugerah relatif baik. Ditujukan oleh koefisien korelasi sebesar 0,697 yang artinya, terdapat hubungan signifikan antara variabel bebas dengan variabel terikat.
PENGARUH KOMPENSASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PT. TAJIRA KARYA PERSADA Intan Angela Rosariani; Arief Syah Safrianto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 3 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i3.797

Abstract

The purpose to determine the effect of compensation and training on employee performance PT. Tajira Karya Persada. This research is included in the category of causal associative research using a quantitative approach. The research was conducted by distributing questionnaires all of whom were employees of PT. Tajira Karya Persada. The research method using partially and simultaneous linear regression analysis. The hypothesis states that both compensation and training have a positive and significant effect on employee performance of PT. Tajira Karya Persada.
Customer Satisfaction And Product Quality As Intervening Variables Arief Syah Safrianto
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.142

Abstract

The purpose of this study project is to clarify two things: (1) how product quality affects customer happiness among Xiboba beverage product customers in Jakarta; and (2) how price affects customer satisfaction among Xiboba beverage product consumers in Jakarta. (3) How product quality affects product consumers' loyalty to a product. Drinks Xiboba in Jakarta (4) Price's Impact on Customer Loyalty Among Jakartan Xiboba Drink Product Users Customers in Jakarta who purchased Xiboba Drink Products. This study employs a quantitative methodology and an associative type. The participants in this study are those who buy Xiboba drinks in the Jakarta region. In the meantime, the sample consists of 92 respondents who are over the age of 18 and reside in Jakarta and purchase and consume Xiboba beverage products on a regular basis. Path analysis techniques are employed for data analysis. The results of the analysis of this research activity showed that Price (X2) and Product Quality (X1) both had positive and significant effects on Customer Satisfaction (Z), Customer Loyalty (Y) and Product Quality (X1) had a positive and significant effect on Customer Loyalty (Z).
Study of Consumer Behavior on TikTok: Motivations, Preferences, and their Impact on Marketing Trends Safrianto, Arief Syah; Herawati, Heny; Fauzan, Rusydi
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study seeks to investigate the impact of fashion content, content inventiveness, and user interaction on consumer behavior, as well as the moderating role of consumer motivation in enhancing these interactions. Data was obtained from active social media users who were exposed to fashion content. Statistical tests were used in the analysis, as well as Moderated Regression Analysis (MRA). The study found that fashion content (X1) had a significant positive impact on customer behavior (Y), with a significance value of 0.000 (p < 0.05). Content inventiveness (X2) has a considerable beneficial impact on consumer behavior (Y) with a significance level of 0.000 (p < 0.05). Furthermore, user interaction (X3) has a considerable beneficial impact on customer behavior (Y) with a significance value of 0.000 (p < 0.05). Furthermore, the MRA results suggest that consumer motivation (M1) moderates the effect of fashion content on customer behavior, with a p-value of 0.01. Customer motivation, with a significance value of 0.00, likewise moderates the effect of content innovation on customer behavior, as does user interaction. Thus, consumer motivation enhances the link between the independent factors (fashion content, content creativity, and user engagement) and the dependent variable (consumer behavior).This study emphasizes the importance of customer motivation in enhancing the efficiency of marketing tactics using fashion content on social media. The findings have practical implications for marketers and content providers in the fashion sector to pay more attention to customer motivation factors in order to promote favorable consumer behavior toward their brands.
Co-Authors Eko Saputro Fauzan, Rusydi Heny Herawati Imam Wibowo Intan Angela Rosariani Keke Arnesia Iskandar Kurnia Gandhy Nasaruddin Siregar Nursyamsi , Sari Endah Rosmalinda Rosmalinda Stephanus Ario Wibowo