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Bowo, Ferdian Arie
Universitas Jayabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Analisis Siklis Terhadap Kegiatan Penjualan Gula Aren Pada Usaha Mikro Di Kabupaten Lebak Iwan Ridwan; Ferdian Arie Bowo; Abdurozak .
E-Journal Studia Manajemen Vol 1 No 1 (2012)
Publisher : E-Journal Studia Manajemen

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Abstract

This study motivated by differences sales activities at micro palm sugar in Kampung Desa Cibuluh Mugijaya Cigemblong Lebak caused by the different circumstances use of palm sugar. The purpose of this study was to determine effect of cyclical on sales activities micro palm sugar. This study uses qualitative descriptive method. Informants in this study were middlemen palm sugar as many as 5 people. The results showed that cyclical has an effect on sales activity.
Pengaruh Modal Kerja Terhadap Pendapatan Pengumpul Gula Aren Cibuluh Di Kabupaten Lebak Ferdian Arie Bowo; Heru Herbowo; Hayatinufus Siatan; Maesaroh .
E-Journal Studia Manajemen Vol 1 No 1 (2012)
Publisher : E-Journal Studia Manajemen

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Abstract

Lebak Cibuluh collectors Palm Sugar is the backbone of the economy of the population in the region and surrounding areas that can create jobs and increase income. In its efforts to increase revenue collection will require effective management of working capital and efficient. The method used by the authors is a quantitative method with quantitative descriptive approach, In this study the authors used financial data collecting palm sugar for two months, then the sample used is sugar revenue data, purchasing, and sales per week. This sample is used because the recording is done by manually collecting palm sugar and are not recorded administratively. The decision to accept or reject the hypothesis can be done by comparing the tcount with ttabel. Tcount in this study is 7217. Because tcount> ttable, (7.217> 2.365), then the accepted hypothesis is that there is the influence of working capital to revenue collection in the district of palm sugar Cibuluh lebak.
Analisis Kualitas Pelayanan Terhadap Respons Deposan PD BPR Amanah di Kabupaten Bogor Ferdian Arie Bowo; Iwan Ridwan; Asep Irwansyah
E-Journal Studia Manajemen Vol 2 No 3 (2013)
Publisher : E-Journal Studia Manajemen

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Macro-economic risks may affect the action well apart from the depositor and by the characteristics of a particular bank. The effect of macroeconomic factors beyond the bank-specific characteristics may occur when the worsening macroeconomic conditions directly threatens the value of the asset to market participants (such as bank deposits). This study aims to describe the quality of service of the response Depositor PD BPR Amanah in Bogor. The method used by the authors is a quantitative method in the study population amounted to 150 people, while the sample of 60 people. The results showed that there are significant quality of service to the Depositor response.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah di Kantor Cabang BRI Rangkasbitung Ferdian Arie Bowo; Ratu Neneng Rozbiati; Deni Setiawan
E-Journal Studia Manajemen Vol 3 No 1 (2014)
Publisher : E-Journal Studia Manajemen

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Abstract

The quality of service is good is very important in creating customer satisfaction, but to understand how to evaluate the quality received by consumers is not easy, the quality of services is more difficult to evaluate than the quality of goods, quality of service is not created through the production process in the factory to be submitted to consumers as quality goods. Many studies show that the percentage of customers who decided to continue to use certain bank services because the services they received no satisfaction or perceived well. This study aims to determine the effect of service quality on customer loyalty to the PT. Bank Rakyat Indonesia (Persero) Tbk, Branch Office Rangkasbitung. Respondents in this study as many as 60 people. The sampling using probability sampling method with simple random sampling and systematic sampling. The results show there is influence service quality and customer loyalty.
Strategi Pemasaran Usaha Mikro, Kecil dan Menengah (UKM) Dalam Masa Pandemi Bowo, Ferdian Arie
Manajerial Vol 16, No 1 (2022)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v16i1.249

Abstract

Tujuan dari penelitian ini untuk mengidentifikasi strategi pemasaran usaha mikro, kecil dan menengah (UMKM) dalam masa pandemi. Kementerian Koperasi dan UKM Republik Indonesia telah menyadari rentannya pelaku UMKM terhadap dampak pandemi COVID-19. Dengan menggunakan metode penelitian kualitatif dan analisis deskriptif literatur mengenai strategi pemasaran yang berkaitan dengan UMKM di masa pandemi Covid-19. Hasil temuan menunjukkan Di masa pandemi Covid-19, Pemerintah Republik Indonesia telah mengeluarkan beberapa kebijakan sebagai bentuk penyelamatan, mitigasi dan perhatian khusus bagi pelaku usaha sektor UMKM. Selain itu, hasil penelitian juga menemukan bahwa strategi marketing yang diperlukan pelaku usaha UMKM di masa Pandemi ini dengan mengalihkan pemasaran langsung tradisional ke pemasaran langsung digital
Implementasi Strategi Pemasaran Dengan Menggunakan Multimedia Bowo, Ferdian Arie
Manajerial Vol 17, No 1 (2023)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v17i1.252

Abstract

In analyzing the data in multimedia, it is necessary to understand that there are differences in each media. For example, data contained in photos and audio that come from one media source, it is important to know the relationship between the two in a marketing strategy analysis. Descriptive research is the method used in this study using a qualitative approach.  The findings of this study show that these multimedia developers not only practice management techniques, but need to consider marketing management strategies using multimedia as very important for the success of an increase in sales. The importance of good marketing management skills is emphasized by all consumers who will be interviewed. Whether it is proposal, team, budget, or design management, marketing management is a key ingredient for success. And it is an essential part of a manager's responsibilities in today's competitive multimedia marketplace.
Systematic Literature Review: Menyelami Pengaruh Media Sosial terhadap Perilaku Konsumen di Sektor Usaha Kecil Ferdian Arie Bowo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5939

Abstract

Penelitian ini bertujuan untuk menyelami pengaruh media sosial terhadap perilaku konsumen di sektor usaha kecil menggunakan pendekatan Systematic Literature Review (SLR). Media sosial telah menjadi alat strategis bagi UKM untuk mempromosikan produk, meningkatkan kesadaran merek, dan membangun loyalitas pelanggan. Temuan menunjukkan bahwa interaksi di media sosial, konten yang relevan, serta kolaborasi dengan influencer secara signifikan memengaruhi keputusan pembelian konsumen dan keterlibatan mereka. Selama pandemi COVID-19, media sosial juga berperan penting dalam membantu UKM tetap kompetitif. Namun, tantangan seperti keterbatasan keterampilan digital dan kebutuhan untuk menciptakan konten menarik secara konsisten tetap menjadi perhatian utama. Studi ini menawarkan rekomendasi praktis bagi UKM dan mengidentifikasi kesenjangan untuk penelitian selanjutnya, seperti fokus pada loyalitas jangka panjang dan studi lintas budaya.
Meme Marketing: Generation Z Consumer Behavior on Social Media Ferdian Arie Bowo; Anisah Anisah; Lia Marthalia
Jurnal Indonesia Sosial Sains Vol. 5 No. 02 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i02.995

Abstract

This study investigates the phenomenon of "Meme Marketing" and its impact on the consumer behavior of Generation Z on social media. The research focuses on the characteristics, classification, coherence levels, and format evolution of memes, as well as their role in marketing strategies. Meme characteristics, such as fidelity, fecundity, longevity, and additional elements like relevance, ease of replication, uniqueness, and humor, are identified as key influencers on meme dissemination. Meme classification involves four types proposed by Knobel and Lankshear, along with considerations of genre, format, and media, providing an overview of meme diversity. The transformation of meme formats, from single images to GIF videos, reflects adaptation to trends and social media technology. The role of memes in marketing strategies goes beyond brand awareness, becoming a source of innovation in the cultural industry. Humor, as a key element, plays a crucial role in attracting attention and creating appeal for consumers. Meme virality factors, such as relevance, iconicity, humor, and format, require effective embedding and distribution strategies. In the context of Generation Z consumer behavior, memes provide satisfaction in entertainment, social interaction, and information. Media factors, including embedding and distribution strategies, are crucial for the successful dissemination of memes and consumer engagement. Applying marketing theory frameworks, this research offers both theoretical and practical implications for the development of effective marketing strategies in the digital era
Peran TikTok Analytics dalam Meningkatkan Efektivitas Strategi Pemasaran Digital Bowo, Ferdian Arie
Manajerial Vol 18, No 1 (2024)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v18i1.282

Abstract

Penelitian ini bertujuan menganalisis peran TikTok Analytics dalam optimalisasi strategi konten digital dengan menekankan makna kuantitatif dan kualitatif dari metrik yang tersedia. Hasil kajian literatur dan analisis praktik menunjukkan bahwa metrik seperti kurva retensi tontonan (watch time retention curve), rata-rata durasi tonton (average watch time), tingkat penyelesaian tontonan (completion rate), dan kecepatan keterlibatan (engagement velocity) tidak hanya merefleksikan performa teknis, tetapi juga perhatian, relevansi, serta keterhubungan emosional audiens. Strategi berbasis data seperti penentuan waktu unggah, pemetaan sumber lalu lintas, pemanfaatan hashtag dan sound relevan, serta perancangan caption interaktif terbukti meningkatkan jangkauan dan keterlibatan organik. Segmentasi konten (edutainment, storytelling, user-generated content) serta siklus iterasi berbasis data membantu menyusun pedoman internal yang adaptif. Penelitian ini menegaskan bahwa TikTok bukan sekadar media hiburan, tetapi instrumen strategis komunikasi digital yang berkontribusi pada performa merek.
Co-Authors Abdurozak . Anisah Anisah Anisah Anisah Anisah Anisah Anisah Asep Irwansyah Asep Saepullah DENI SETIAWAN Dini Arifian Eka Wahyu Hidayat eka wahyu hidayat Hayatinufus Siatan Heru Herbowo Hidayat, Eka Wahyu Iwan Ridwan Lia Marthalia Maesaroh . Ratna Kusuma Dewi Ratu Neneng Rozbiati Syahid Suhandi Aziz