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All Journal Sosiohumaniora Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Ekonomi Islam Manajerial Jurnal Nuansa Kenotariatan Paspalum: Jurnal Ilmiah Pertanian Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ekonomi Journal of Law, Poliitic and Humanities Jurnal Penelitian Pendidikan Indonesia Jurnal Riset Ilmiah Journal of Creative Power and Ambition (JCPA)
Zulki Zulkifli Noor
Universitas Jayabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The influence of organizational culture and competency on employee performance Zulki Zulkifli Noor
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242689

Abstract

Performance is a key factor for every individual and organization in achieving productivity Organizations do not only pursue the achievement of high productivity, but also pay more attention to performance in the process of achieving it. This study aims to examine the effect of Organizational Culture and Competency on Employee Performance. This study uses explanatory quantitative research on 40 distributor company in DKI Jakarta with 75 respondents processed using the SEM-PLS approach. Based on result study, it can be seen that organizational culture has a partial effect on employee performance, which means that the more often employees comfort with their organizational culture, the higher their performance in the organization. Then, competency has an effect on employee performance, which means that the more compentence, the higher the employee's performance.
Systematic Literatur Review: Peran Digital Marketing dalam Membangun Kepercayaan Konsumen pada Industri Insurtech Noor, Zulki Zulkifli
Manajerial Vol 19, No 1 (2026)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v19i1.286

Abstract

Insurtech has shifted insurance interactions from face to face meetings to digital screens, creating significant challenges in building consumer trust without human touch. This study aims to evaluate the effectiveness of friendly chatbots versus in app cost transparency in shaping customer confidence. The method used is a Systematic Literature Review (SLR) with the PRISMA protocol, analyzing 12 reputable journal articles from 2020 to 2025. The results indicate that cost transparency plays a fundamental role in mitigating fraud risk perceptions and building initial integrity. Conversely, AI based chatbots serve as accelerators that provide privacy comfort due to their non judgmental nature, particularly in collecting sensitive data. In conclusion, effective digital marketing strategies should not choose one over the other but rather position transparency as the logical foundation and chatbots as an empathic interface. These findings contribute to Trust Commitment Theory by proposing a hybrid trust model for digital financial services.
Digital Marketing Transparency and Its Impact on Investor Perception and Investment Intention in the Construction Sector: A Study in West Java Zulki Zulkifki Noor
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6328

Abstract

The construction industry has increasingly relied on digital marketing channels to communicate corporate information to potential investors, particularly in regions experiencing rapid infrastructure development such as West Java. In this context, transparency in digital marketing has become a critical factor influencing how investors perceive firms and evaluate investment opportunities. This study aims to examine the effect of digital marketing transparency on investor perception and its implication for investment intention in the construction sector in West Java. This study employs a quantitative research approach using a survey method. Data were collected from individual and institutional investors who have invested or intend to invest in construction companies operating in West Java. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between digital marketing transparency, investor perception, and investment intention. The results indicate that digital marketing transparency has a positive and significant effect on investor perception. Furthermore, investor perception significantly influences investment intention. The findings also reveal that investor perception mediates the relationship between digital marketing transparency and investment intention. These results suggest that transparent digital marketing practices such as clear disclosure of project information, financial performance, and risk communication play an essential role in shaping investor confidence and behavioral intention in the construction sector. This study contributes to marketing and investment behavior literature by extending the application of digital marketing transparency to the investor context, particularly within the construction industry. Practically, the findings highlight the importance for construction firms to adopt transparent digital communication strategies to enhance investor perception and attract sustainable investment in regional infrastructure development.
Building Customer Happiness : Service Quality, Relationship Quality, and Customer Trust Zulki Zulkifli Noor
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3593

Abstract

This study explores the impact of service quality, relationship quality, and customer trust on customer happiness. As customer satisfaction evolves into a deeper need for happiness, businesses are compelled to focus on factors that foster long-term relationships and trust with their customers. Through a quantitative approach, this research examines how service quality enhances relationship quality and trust, ultimately leading to increased customer happiness. The findings reveal a significant correlation between these variables, highlighting that customer happiness is strongly influenced by the level of trust and the quality of the relationship a customer has with a service provider. This study provides practical insights for businesses seeking to improve their service quality and build stronger relationships with customers, leading to higher levels of trust and happiness.
The Role of Green Marketing and Sustainability Practices in Increasing Brand Equity in the Indonesian E-commerce Sector Zulki Zulkifli Noor
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3853

Abstract

This study aims to analyze the effect of green marketing and sustainability practices on brand equity in the Indonesian e-commerce sector. A quantitative approach with an explanatory research design was used to test the relationship between variables. Data were collected through an online survey using a structured questionnaire from 200 respondents who are e-commerce consumers in Indonesia. The analysis was conducted using Structural Equation Modeling (SEM) to test the direct and indirect effects. The results showed that green marketing has a significant positive effect on brand equity (? = 0.42, p < 0.001). Sustainability practices also have a positive effect on brand equity (? = 0.38, p < 0.004). In addition, sustainability practices are proven to mediate the relationship between green marketing and brand equity with an indirect effect of 0.15 (p = 0.032). These findings indicate that green marketing strategies integrated with sustainability practices can increase consumer loyalty and trust, which ultimately strengthen brand equity. This study provides theoretical contributions to the green marketing and sustainability literature, and offers practical guidance for e-commerce companies to adopt environmentally friendly strategies effectively. Managerial implications include the importance of transparent communication and consistent adoption of sustainability practices to create competitive advantage. This study also opens up opportunities for further exploration in other sectors or with different methods.
Training, Work Culture, and Career Development: The Mediating Role of Organizational Commitment Muvy Shofura Mafaza; Zulki Zulkifli Noor; Ferdian Arie Bowo
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2051

Abstract

This study examines the effects of training and work culture on career development, both directly and through organizational commitment, among Bank BJB employees in Indramayu Regency. The study was motivated by changes in workforce composition, uneven perceptions of training relevance, and limited clarity regarding career opportunities in a regional banking context undergoing digital transformation. An explanatory quantitative design was applied using a cross-sectional census survey of 120 active personnel from Bank BJB units in Indramayu Regency. Data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) and 5,000-subsample bootstrapping. The measurement model satisfied convergent validity, discriminant validity, and reliability criteria. Training significantly affected organizational commitment (β = 0.544; p < 0.001) and career development (β = 0.241; p = 0.015), while organizational commitment significantly affected career development (β = 0.385; p < 0.001). Work culture did not significantly affect organizational commitment or career development. Organizational commitment partially mediated the effect of training (indirect β = 0.209; p = 0.001), but did not mediate the effect of work culture. The findings imply that job-based training, interactive learning, career transparency, and periodic career conversations should be integrated to strengthen employees’ internal career development.
Co-Authors Agustin Veronika Panginja Alkadim, Musa Anriz N. Halim Aziz, Syahid Suhandi Bowo, Ferdian Arie Franciska, Wira Halim, Santoso Jakfar Jakfar, Jakfar Muhammad Reza Putra Mustangin Mustangin Muvy Shofura Mafaza Saputra, Datep Purwa Siti Hajar