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All Journal Sosiohumaniora Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Ekonomi Islam Manajerial Jurnal Nuansa Kenotariatan Paspalum: Jurnal Ilmiah Pertanian Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ekonomi Journal of Law, Poliitic and Humanities Jurnal Penelitian Pendidikan Indonesia Jurnal Riset Ilmiah
Zulki Zulkifli Noor
Universitas Jayabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The influence of organizational culture and competency on employee performance Zulki Zulkifli Noor
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242689

Abstract

Performance is a key factor for every individual and organization in achieving productivity Organizations do not only pursue the achievement of high productivity, but also pay more attention to performance in the process of achieving it. This study aims to examine the effect of Organizational Culture and Competency on Employee Performance. This study uses explanatory quantitative research on 40 distributor company in DKI Jakarta with 75 respondents processed using the SEM-PLS approach. Based on result study, it can be seen that organizational culture has a partial effect on employee performance, which means that the more often employees comfort with their organizational culture, the higher their performance in the organization. Then, competency has an effect on employee performance, which means that the more compentence, the higher the employee's performance.
Systematic Literatur Review: Peran Digital Marketing dalam Membangun Kepercayaan Konsumen pada Industri Insurtech Noor, Zulki Zulkifli
Manajerial Vol 19, No 1 (2026)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v19i1.286

Abstract

Insurtech has shifted insurance interactions from face to face meetings to digital screens, creating significant challenges in building consumer trust without human touch. This study aims to evaluate the effectiveness of friendly chatbots versus in app cost transparency in shaping customer confidence. The method used is a Systematic Literature Review (SLR) with the PRISMA protocol, analyzing 12 reputable journal articles from 2020 to 2025. The results indicate that cost transparency plays a fundamental role in mitigating fraud risk perceptions and building initial integrity. Conversely, AI based chatbots serve as accelerators that provide privacy comfort due to their non judgmental nature, particularly in collecting sensitive data. In conclusion, effective digital marketing strategies should not choose one over the other but rather position transparency as the logical foundation and chatbots as an empathic interface. These findings contribute to Trust Commitment Theory by proposing a hybrid trust model for digital financial services.
Digital Marketing Transparency and Its Impact on Investor Perception and Investment Intention in the Construction Sector: A Study in West Java Zulki Zulkifki Noor
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6328

Abstract

The construction industry has increasingly relied on digital marketing channels to communicate corporate information to potential investors, particularly in regions experiencing rapid infrastructure development such as West Java. In this context, transparency in digital marketing has become a critical factor influencing how investors perceive firms and evaluate investment opportunities. This study aims to examine the effect of digital marketing transparency on investor perception and its implication for investment intention in the construction sector in West Java. This study employs a quantitative research approach using a survey method. Data were collected from individual and institutional investors who have invested or intend to invest in construction companies operating in West Java. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between digital marketing transparency, investor perception, and investment intention. The results indicate that digital marketing transparency has a positive and significant effect on investor perception. Furthermore, investor perception significantly influences investment intention. The findings also reveal that investor perception mediates the relationship between digital marketing transparency and investment intention. These results suggest that transparent digital marketing practices such as clear disclosure of project information, financial performance, and risk communication play an essential role in shaping investor confidence and behavioral intention in the construction sector. This study contributes to marketing and investment behavior literature by extending the application of digital marketing transparency to the investor context, particularly within the construction industry. Practically, the findings highlight the importance for construction firms to adopt transparent digital communication strategies to enhance investor perception and attract sustainable investment in regional infrastructure development.
Co-Authors Agustin Veronika Panginja Alkadim, Musa Anriz N. Halim Aziz, Syahid Suhandi Franciska, Wira Halim, Santoso Jakfar Jakfar, Jakfar Muhammad Reza Putra Mustangin Mustangin Saputra, Datep Purwa Siti Hajar