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All Journal Sosiohumaniora Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Ekonomi Islam Manajerial Jurnal Nuansa Kenotariatan Paspalum: Jurnal Ilmiah Pertanian Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ekonomi Journal of Law, Poliitic and Humanities Jurnal Penelitian Pendidikan Indonesia Jurnal Riset Ilmiah
Zulki Zulkifli Noor
Universitas Jayabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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ANALYSIS OF THE EFFECT OF LEAD TIME ON CUSTOMER SATISFACTION ON THE MARKETPLACE PLATFORM Zulki Zulkifli Noor
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-commerce (electronic commerce) is a business process that connects companies, consumers, and society in the activity of exchanging or selling goods or services and information through electronic transactions. The success of the electronic commerce system in Indonesia stems from the enthusiasm of people who want a practical shopping. If in the past distance and time were obstacles to the relationship between buyers and sellers, the existence of an online buying and selling system can make it easier for people to purchase goods and services because it can be accessed anywhere without limited time. With various benefits and flexibility offered, online shopping is now increasingly favored by the people of Indonesia. Through this research to determine the effect of lead time on customer satisfaction.
DETERMINANT OF BUSINESS GROWTH IN SMALL MILLING Muhammad Reza Putra; Zulki Zulkifli Noor
Dinasti International Journal of Management Science Vol. 1 No. 5 (2020): Dinasti International Journal of Management Science (May - April 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v1i5.342

Abstract

The purpose of this research are the magnitude of managerial factors, namely the spirit of entrepreneurship, competence, the role of leadership and business partnerships in the small rice mill industry in the DKI Jakarta rice center. This research is an research, because in accordance with the purpose of this study to explain the relationship between the concepts of research and hypothesis testing in order to make decisions inductively or generalize. Considering its purpose, this study wants to obtain a description or description of managerial factors namely entrepreneurial spirit, competence, leadership role and business partnership and examine its effect on fund management whose impact on financial performance and its implications for business development. The finding of this research is the entrepreneurial spirit which consists of an innovative dimension, a proactive dimension and a risk taking dimension are on a sufficient scale. It can be said that small scale rice mill entrepreneurs in DKI Jakarta rice centers are quite innovative, quite proactive and take moderate business risks.
The influence of organizational culture and competency on employee performance Noor, Zulki Zulkifli
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242689

Abstract

Performance is a key factor for every individual and organization in achieving productivity Organizations do not only pursue the achievement of high productivity, but also pay more attention to performance in the process of achieving it. This study aims to examine the effect of Organizational Culture and Competency on Employee Performance. This study uses explanatory quantitative research on 40 distributor company in DKI Jakarta with 75 respondents processed using the SEM-PLS approach. Based on result study, it can be seen that organizational culture has a partial effect on employee performance, which means that the more often employees comfort with their organizational culture, the higher their performance in the organization. Then, competency has an effect on employee performance, which means that the more compentence, the higher the employee's performance.
Building Customer Happiness : Service Quality, Relationship Quality, and Customer Trust Zulkifli Noor, Zulki
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3593

Abstract

This study explores the impact of service quality, relationship quality, and customer trust on customer happiness. As customer satisfaction evolves into a deeper need for happiness, businesses are compelled to focus on factors that foster long-term relationships and trust with their customers. Through a quantitative approach, this research examines how service quality enhances relationship quality and trust, ultimately leading to increased customer happiness. The findings reveal a significant correlation between these variables, highlighting that customer happiness is strongly influenced by the level of trust and the quality of the relationship a customer has with a service provider. This study provides practical insights for businesses seeking to improve their service quality and build stronger relationships with customers, leading to higher levels of trust and happiness.
Proof of the Legal Power of Electronic Certificates Against Criminal Acts of Forgery Zulki Zulkifli Noor
Journal of Law, Politic and Humanities Vol. 4 No. 6 (2024): (JLPH) Journal of Law, Politic and Humanities (September-October 2024)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v4i6.846

Abstract

his study aims to analyze the legal force of electronic certificates in relation to the crime of forgery. Electronic certificates as one of the digital legal instruments are recognized in Law Number 11 of 2008 concerning Electronic Information and Transactions (UU ITE), providing a strong legal basis for their recognition and validity in the evidence process. However, in its application, there are various challenges, especially related to data security and the risk of forgery. Through a normative legal approach, this study examines various laws and regulations as well as relevant case studies to evaluate how electronic certificates can be used as valid evidence in court. The results of the study show that although electronic certificates have legal force, there are still gaps in regulation and implementation that can be exploited by criminals to commit forgery. Therefore, increased regulation and supervision are needed to ensure the reliability of electronic certificates in the legal process.
The Role of Green Marketing and Sustainability Practices in Increasing Brand Equity in the Indonesian E-commerce Sector Zulkifli Noor, Zulki
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3853

Abstract

This study aims to analyze the effect of green marketing and sustainability practices on brand equity in the Indonesian e-commerce sector. A quantitative approach with an explanatory research design was used to test the relationship between variables. Data were collected through an online survey using a structured questionnaire from 200 respondents who are e-commerce consumers in Indonesia. The analysis was conducted using Structural Equation Modeling (SEM) to test the direct and indirect effects. The results showed that green marketing has a significant positive effect on brand equity (? = 0.42, p < 0.001). Sustainability practices also have a positive effect on brand equity (? = 0.38, p < 0.004). In addition, sustainability practices are proven to mediate the relationship between green marketing and brand equity with an indirect effect of 0.15 (p = 0.032). These findings indicate that green marketing strategies integrated with sustainability practices can increase consumer loyalty and trust, which ultimately strengthen brand equity. This study provides theoretical contributions to the green marketing and sustainability literature, and offers practical guidance for e-commerce companies to adopt environmentally friendly strategies effectively. Managerial implications include the importance of transparent communication and consistent adoption of sustainability practices to create competitive advantage. This study also opens up opportunities for further exploration in other sectors or with different methods.
PENEGAKAN HUKUM BAGI PERUSAHAAN YANG MELAKUKAN TRANSAKSI ELEKTRONIK MELALUI E-COMMERCE SEBAGAI PERLINDUNGAN HUKUM TERHADAP PENGGUNA Halim, Santoso; Franciska, Wira; Noor, Zulki Zulkifli
SINERGI : Jurnal Riset Ilmiah Vol. 1 No. 8 (2024): SINERGI : Jurnal Riset Ilmiah, Agustus 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/6pvpac31

Abstract

The internet has brought the world economy into a new phase which is more popularly known as digital economics. Its existence is marked by the increasingly widespread economic activities that utilize the internet as a communication medium. Trade, for example, increasingly relies on electronic commerce (e-commerce) as a transaction medium. The aim of this research is law enforcement for companies that carry out electronic transactions via e-commerce in Indonesia and legal protection for users of electronic transactions via e-commerce in Indonesia.From the research results it can be obtained that if business actors do not carry out their obligations, business actors can be punished based on Article 62 UUPK, which reads: "Business actors who violate the provisions as intended in Article 8, Article 9, Article 10, Article 13 paragraph (2), Article 15, Article 17 paragraph (1), letter a, letter b, letter c, letter e, paragraph (2) and Article 18 are punishable by a maximum imprisonment of 5 (five) years or a maximum fine of IDR 2,000,000,000.00 (two billion rupiah).” and in the implementation of e-commerce, specifications for the goods to be purchased should be selected which are outlined in the form of an electronic contract which concerns the rights and obligations of the seller and buyer.
PELATIHAN DAN PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN BAGI UMKM DI KECAMATAN CILEDUG KOTA TANGERANG Alkadim, Musa; Noor, Zulki Zulkifli; Saputra, Datep Purwa; Mustangin, Mustangin; Jakfar, Jakfar; Hajar, Siti; Aziz, Syahid Suhandi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25923

Abstract

Ciledug salah satu Kecamatan yang berpenduduk 168.670 orang adalah salah satu di wilayah Kota Tangerang yang memiliki banyak UMKM yaitu 11000 berdasarkan data yang diperoleh dari Dinas Koperasi, UMKM dan Perindustrian dengan berbagai macam jenis usaha. Kota Tangerang dengan 48000 UMKM (data Dinas Koperasi dan UMKM 2021), Dengan jumlah UMKM yang cukup banyak ini, masih sedikit yang mampu dalam mengelola keuangannya dengan benar. Begitupula dengan pengetahuan dan keahlian yang terkait digitalisasi masih minim didapat sehingga membuat pelaporan keuangan sering terkendala terdapat laporannya yang kurang akuntabel. Tujuan melakukan pelatihan dan pendampingan ini adalah meningkatkan pengetahuan dan pemahaman UMKM dalam tata kelola keuangan manual dan digital yang lebih baik sebagai pembaruan proses bisnis, model bisnis, dan instrumen keuangan sehingga dapat mengembangkan usaha dengan cara 1) Peningkatan tata kelola dan pencatatan laporan keuangan secara manual. Selanjutnya yang 2) Dengan bantuan media digital meningkatkan keterampilan dan keahlian pengoperasian, sehingga laporan keuangan yang disajikan akuntabel dan terkini. Hasil pelatihan dan pendampingan UMKM dapat membuat laporan keuangan dengan baik dan benar. Dengan memiliki laporan keuangan UMKM dapat melakukan pengembangan usahanya dengan mencari permodalan dan memasarkan yang terintegrasi secara digital.
Product Quality, Brand Image, and Product Taste on Customer Trust at Arabica Coffee in Bandung Zulki Zulkifli Noor
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3377

Abstract

This study investigates the influence of product quality, brand image, and product taste on customer trust in Arabica coffee in Bandung. With the rising popularity of coffee consumption in the region, understanding the factors that drive customer trust is crucial for maintaining competitiveness in the coffee industry. Data was collected from Arabica coffee consumers through a structured survey, and analyzed using multiple regression analysis. The results indicate that all three factors—product quality, brand image, and product taste—positively and significantly affect customer trust. These findings suggest that Arabica coffee producers should focus on enhancing these attributes to foster stronger customer relationships and loyalty. The study contributes to the literature on customer behavior in the specialty coffee market and provides actionable insights for businesses to improve customer trust.
Consumer Interpretation of Green Marketing Campaigns: A Qualitative Study in the West Java Tourism Industry Zulki Zulkifli Noor
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3968

Abstract

This study aims to explore marketing strategies based on digitalization, storytelling, and local wisdom implemented by MSMEs in West Java to increase competitiveness. With a qualitative approach and exploratory design, data were collected through in-depth interviews with MSME actors from the culinary, handicraft, and traditional clothing sectors. The findings show that digitalization of marketing through social media, such as Instagram and TikTok, helps MSMEs expand their market reach. However, low digital literacy is still a major obstacle. Storytelling is used to create emotional connections with consumers, especially through authentic narratives about the cultural and historical values ??of the product. The obstacle in storytelling lies in the consistency of story delivery. Local wisdom, such as traditional motifs or local materials, gives a unique identity to a product, but MSME actors often face a dilemma between maintaining cultural authenticity and following modern trends. This study confirms that the integration of digitalization, storytelling, and local wisdom can significantly increase the competitiveness of MSMEs. However, its success requires support in the form of digital literacy training, development of storytelling skills, and policies that support cultural preservation. This research is expected to provide practical contributions for MSME actors as well as recommendations for policy makers to support business sustainability in the digital era.
Co-Authors Agustin Veronika Panginja Alkadim, Musa Anriz N. Halim Aziz, Syahid Suhandi Franciska, Wira Halim, Santoso Jakfar Jakfar, Jakfar Muhammad Reza Putra Mustangin Mustangin Saputra, Datep Purwa Siti Hajar