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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN USAHATANI BROKOLI (Brassica oleraceae) (Survei Terhadap Petani Brokoli di Kecamatan Pacet, Kabupaten Cianjur, Provinsi Jawa Barat) Hasan Sopandi; Dety Sukmawati; Tuti Gantini; Agi Dahtiar; Njanjang Apandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7913

Abstract

This study aims to determine the factors that influence the success of broccoli farming. This study uses a survey method on rice broccoli farmers. Respondents were determined by census as many as 70 farmers. The form of the research is verification and the analytical technique used is path analysis with two paths. Based on the results of the study, it was obtained that the social factors of broccoli farmers in Pacet Subdistrict consisted of dimensions/indicators including: age; formal education; farming experience; the burden of family dependents. Productivity was achieved, 12 tons/ha and R/C = 2.25. There is an influence of social factors and economic factors on the application of broccoli farming production technology. The magnitude of the influence is 55.10% and 2.95%, respectively. There is the influence of social factors, economic factors and the application of technology to the success of broccoli farming. The magnitude of each other effect is 0.16%; 47.47% and 56.18%.
ANALISIS PENGAMBILAN KEPUTUSAN PEMBELIAN KARKAS BURUNG PUYUH (Coturnix coturnix) TERHADAP PERILAKU KONSUMEN DI KABUPATEN SUKABUMI (Suatu Kasus pada Konsumen CV. Slamet Quail Farm di Kecamatan Cikembar Kabupaten Sukabumi) Siti Maryam; Dety Sukmawati; Euis Dasipah; Tuti Gantini; Maman Haeruman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9561

Abstract

In this study to analyze the consumer behavior of quail carcass towards the decision making of purchasing quail carcass, in the Sukabumi Regency. For research areas carried out using a purposive sampling system, namely in CV. Slamet Quail Farm (SQF) in Cikembar District, Sukabumi Regency. Sampling using nonprobability sampling method with accidental sampling technique. The number of samples is 90, with the conditions that the respondents are willing to be interviewed in accordance with the guidelines. Analysis was carried out descriptively, to analyze the relationship between behavior on consumer decisions using Fishbein multi-attribute analysis and also Spearman's Rank correlation. The results of the study show that the characteristics of consumers buying quail carcasses in Sukabumi Regency are dominated by women aged between 31-40 years, working as private employees, income levels between Rp. 2,000,000 - Rp. 3,000,000 per month and having 2 family members borne. Remote outlet locations are the main obstacle informed by consumers in buying quail carcasses. The attributes of the benefits of purchasing quail carcasses with the highest number of values were obtained at the level of importance and trust in the results of the fishbein mutriattribute. The behavioral value (Ao) of purchasing quail carcass is positive, despite the many benefits and nutritional content in quail carcass.
PENGARUH KUALITAS PRODUK DAN CITRA MERK TERHADAP PEMBELIAN DAGING AYAM BROILER (Survei Terhadap Konsumen Daging Ayam Broiler di Kota Sukabumi Provinsi Jawa Barat) Rifki Amrullah; Euis Dasipah; Karyana KS; Nendah Siti Permana; Tuti Gantini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9243

Abstract

This study aims to determine the effect of product quality and brand image on the purchase of broiler chicken meat.This research is a verification research using a survey method to consumers in Sukabumi City as the unit of analysis. The data collection technique used in this study was a questionnaire with a sample of 100 people. The analysis technique used is descriptive analysis and path analysis.The results of the partial study of product quality did not have a significant effect on the purchase of broiler chicken meat and brand image partially had a significant effect on the purchase of broiler chicken meat. Meanwhile, simultaneously product quality and brand image have a significant effect on the purchase of broiler chicken meat, with the level of influence can be seen from the hypothesis test, where the R square variable of 58.5% is influenced by this variable and 41.8% is influenced by other variables that are not explained. in this research.
INPUT PRODUKSI TERHADAP PENDAPATAN USAHA PEMBESARAN IKAN NILA (Oreochromis niloticus) KOLAM AIR TENANG DI KOTA SUKABUMI (Suatu kasus Pembudidaya di Pokdakan Kota Sukabumi) Yeni Yuliani; Euis Dasipah; Karyana KS; Dety Sukmawati; Tuti Gantini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9244

Abstract

ABSTRACTFish culture production factors are an important component of the fish culture production process that determines the income of fish farmers. This study aims to analyze the business of tilapia rearing in the city of Sukabumi, and the production factors that influence the income of the tilapia rearing business. This study is a quantitative study using primers collected through a survey using a questionnaire. The research data collection was carried out in January 2022 - February 2022. The analytical method used was Multiple Linear Regression. The independent variables used were land area, number of seeds, amount of feed and labor costs. While the dependent variable is income. Ordinal Least Square (OLS) method is used for hypothesis testing on Multiple Linear Regression. The results showed that simultaneously the income of tilapia rearing farmers was influenced by land area, number of seeds, amount of feed, and labor costs of 82.83%. However, partially, only the variables of Land Area, Number of Seeds, and Amount of Feed, which affect the income. Meanwhile, the labor cost variable has no significant effect on the income of tilapia cultivators. The elasticity value of the fish farming production input factor has an elasticity value of less than 1 which means it is inelastic. The total elasticity of production factors for land area, seeds, feed and labor is 1.008 or fish rearing business is classified as an increasing return to scale business, meaning that the proportion of increase in output is greater than the increase in production input. Thus, optimizing the use of production inputs is very important in the fish farming process in order to maximize the income of fish farmers.