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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin NEAR: Jurnal Pengabdian kepada Masyarakat
Pujiarti Pujiarti
Universitas Buddhi Dharma
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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The Influence of Price, Service Quality, and Promotion Against Decision Users Transportation Online (Grab) in Jakarta Gregorius Widiyanto; Pujiarti Pujiarti; FX Pudjo Wibowo
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.589

Abstract

The purpose of this research is to see price, service quality, and promotion partially (individually) or simultaneously (jointly) against the decisions of online transportation service users (Grab) in Jakarta. The research was conducted by spreading questionnaires, while the research method was using Simple Random Sampling. The independent variables in this study are price, service quality, and promotion, while the dependent variable in this study is the decision of online transportation service users (Grab) in Jakarta. The analysis method used is direct questionnaire analysis. Online transportation service users (Grab) in Jakarta are 300 online Grab service users in Jakarta. The analytical method used in this study uses the coefficient of determination analysis, multiple regression analysis of the F test and t test, using SPSS Version 25 which is based on data from online Grab transportation service users of 300 people. The t test shows that the price variable (X1) partially has a positive and significant effect (the t count of price is 2,452 > t table 1,65 and 0,015 < 0,05) on decisions of online transportation service users (Grab) in Jakarta. Service quality (X2) partially has a positive and significant effect (the t count of service quality is 9,286 > t table 1,65 and 0,000 < 0,05) on the decision of online transportation service users (Grab) in Jakarta. Promotion variable (X3) partially positive and significant effect (the t count of promotion is 5,431 > t table 1,65 and 0,000 < 0,05) on the decision of users of online transportation services (Grab) in Jakarta. The F test results obtained the F count is 72,020 with a significance value is 0,000 so that the value of F count > F table or 72,020 > 3,87 or the level of significance (sig) 0,000 < 0,05, it can be shown that the effect is simultaneously (together) between price, service quality, and Decision Users Transportation Online (Grab) in Jakarta and the R Square in this study means that variance in decision making can be taken by price, service quality, and promotion through a model of 42,2% and the remaining 57,8% comes from other variables excluding price, service quality, and promotion variables.
Performance Appraisal Standardization Of Educational Manpower And Education Management Pujiarti Pujiarti; Rinintha Parameswari; Suhendar Janamarta
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.510

Abstract

Performance appraisal is a planned process and must be carried out periodically to measure the success of the education and learning process. The author limits the discussion in this article to the aspects that must be assessed for educators and education personnel. The current problems are the absence of segregation of the assessed aspects, there are not any standardized of scoring system, and determination of benchmarks used in the assessment. The results of the performance assessment lie with the appraiser who assesses the teaching staff and education staff objectively and not subjectively based on the aspects that must be assessed. The success of the education and teaching process lies in the contribution of the teaching and education personnel performance according to predetermined standards.
Adaptation Of Disruption In Fast Food Companies In The New Normal Era Rinintha Parameswari; Pujiarti Pujiarti; Eso Hernawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.396

Abstract

The purpose of this research is how the community can adapt to the changes that occur in fast food companies in the new normal era. Discipline and public understanding of changes during the pandemic and entering the normal era are very important from habituation and technology. This research is descriptive by collecting primary data and also secondary data by conducting analysis and random interviews with services on fast food, visitors, and other data. This observation was made because fast food is the food most often consumed by people around> 80% because it is fast in providing it and this food is the people's choice for holding meetings both formal and informal. The results obtained and analyzed for this new order of life by opening it up gradually and getting used to the conditions applied by the government since March until now have made people accustomed to the existence of temperature checking regulations, wearing masks, maintain distance and determine other health protocols. With the existence of health rules applied the community has realized the importance of maintaining health even with meetings with others. The use of cashless or delivery that was already available in service applications before the pandemic and some people can already use it but others are more accustomed to using other merchant applications because it is considered easier and the number of choices and discounts.
The Influence of Price, Location, Promotion, and Service on Product Purchase Decision Making During The Covid-19 Pandemic (Case Study on Small and Medium Enterprises (UKM) of Kampung Sejahtera Mandiri Teras Pancasila Tangerang City, Banten) Gregorius Widiyanto; Pujiarti Pujiarti
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.912

Abstract

The purpose of this study was to determine how much influence the independent variables (price, location, promotion, and service) had on the dependent variable (product purchasing decisions), either partially or simultaneously. This research was conducted at the Small and Medium Enterprises (MSMEs) of Kampung Sejahtera Mandiri, Teras Pancasila, Tangerang City, Banten. The sample used was taken by simple random sampling method as many as 100 consumers. Collecting data through field studies by distributing questionnaires to 100 consumers, as well as observations and interviews with SMEs in Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten. Statistical data analysis used validity, reliability, normality, heteroscedasticity, multicollinearity, coefficient of determination, t test (partial test), and F test (simultaneous test), with the SPSS 25 statistical tool. significant on the dependent variable with the results obtained that the value of tcount price is 2,602 > ttable 1.65 and probability 0.0011 < 0.05, t-count value for location is 2.111 > ttable 1.65 and probability 0.0037 < 0.05, t-count promotion value is 6.101 > ttable 1.65 and probability of 0.0000 < 0.05, and the value of t count service is 6.648 > t table 1.65 and probability 0.000 < 0.05. The F test shows that the independent variable simultaneously has a positive and significant effect on the dependent variable with the results obtained that the Fcount value is 128.419 > Ftable 3.87 and the probability value is 0.000 <0.05. The value of the coefficient of determination (R2) is 56.3%, meaning that the independent variables (price, location, promotion, and service) have a simultaneous influence of 56.3% on the dependent variable (product purchasing decisions), and the remaining 100% - 56.3% = 43.7% influenced by other factors.
THE EFFECT OF PROFESSIONALISM ON EMPLOYEE WORK PRODUCTIVITY AT SAKURA JAYA COMPANY Rinintha Parameswari; Fidelis Wato Tholok; Pujiarti Pujiarti
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 2 (2020): PRIMANOMICS : JURNAL EKONOMI DAN BISNIS
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (510.276 KB) | DOI: 10.31253/pe.v18i2.352

Abstract

The more professional human resources are in control, the vision and mission and goals of the company will be achieved effectively, efficiently, and productively (Budiharjo, 2015: 5). Therefore, human resource management is needed that is not only able to recruit it, but able to retain competent employees and improve the performance of its employees so the company can continue to develop better and be able to compete with its competitors (Budiharjo, 2015: 8). The results showed that: 1) There was an influence of professionalism on employee work productivity, as evidenced by the tcount for the Professionalism (X) variable of 20,830, while the t-table value for N = 85 was 1,988. So 20,830> 1,988, then H0 is rejected and Ha is accepted, it can be stated that Professionalism (X) has a significant effect on Employee Productivity (Y). Probability value (significance) = 0,000. So the probability is 0,000 below 0.05. Thus, H0 is rejected and Ha is accepted, it can be concluded that there is a positive and significant effect between the professional variable (X) on the Employee Productivity variable (Y), because the probability value is smaller than 0.05. 2) There is an influence of Professionalism on Employee Work Productivity, as evidenced by the R Square value of 0.839. This shows that 83.9% Professionalism (X) affects Employee Productivity (Y), while the remaining 16.1% is influenced by other factors not examined in this study.
Influence Of Work Health Safety And Work Environment On Employee Satisfaction At PT. Indonesia Toray Synthetics Giovanni Savio; Pujiarti Pujiarti; Fidellis Wato Tholok; Suhendar Janamarta
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 1 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.433 KB)

Abstract

The results of processing the data obtained by multiple linear regression equation Y = 2,937 + 0,485X1 + 0,415X2, meaning that any increase or decrease in the occupational health safety variables by 1 point, then the level of job satisfaction of employees at PT. Indonesia Toray Synthetics will increase or decrease by 0.485 and any increase or decrease in the working environment variable by 1 point, then the level of job satisfaction of employees at PT. Indonesia Toray Synthetics would have increased or decreased by 0.415. In addition, the authors also calculate the influence between variables. Correlation between occupational health safety and job satisfaction is equal to 0.661, and the correlation between the work environment and job satisfaction of employees amounted to 0.613. It can be concluded that the relationship between these three variables is strong and has a positive influence. From the test results F, model 1 obtained value of 76.187 with a significance level of 0.000, and model 2 obtained value of 50.841 with a significance level of 0.000. The results are greater than the value of which amounted to 3.09 Ftabel, then H0 is rejected and Ha accepted. While the results of the t test can be calculated at 5.205 occupational health safety and working environment t value is 3.845. Both values ​​are greater than the value that is equal to 1.98447 ttable. That is, there is a significant relationship between occupational health and environmental safety work on employee job satisfaction.
The Influence of Price, Brand, and Product Quality on Purchase Decisions in the Marketplace JD.ID Sherly Fransisca; Pujiarti Pujiarti
eCo-Buss Vol. 4 No. 3 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i3.357

Abstract

The purpose of this thesis is to see how far the price, brand, and product quality on purchasing decisions have an influence on the JD.ID marketplace. The sample selection was based on the simple random sampling method. From multiple linear regression of the price variable on purchasing decisions the value is 3.197 > t table 1.985 with a level of sig 0.002 <0.05, the results of the t-count value of the brand variable are t count 1.985 = t table 1.985 and sig 0.050 = 0.05, then the quality variable product on purchasing decisions t count 2.306 > t table 1.985 and sig 0.023 <0.05, which means this test statistically proves that the independent variable has a positive effect on purchasing decisions. From the coefficient table, the linear equation Y= 8.057 + 0.350 X1 + 0.241 X2 + 0.239X3+ e means that for every 1 point increase or decrease in price, brand, and quality, the purchasing decision will increase or decrease by the number of independent variables. R Square of 0.570 or 57%, meaning that the magnitude of the influence of price, brand, and product quality on purchasing decisions is 57% and the rest is influenced by other factors. Based on the ANOVA table, the F value is 42,339 with a sig level of 0.000 <0.05. The results of the F test show that all independent variables have a simultaneous influence on purchasing decisions (Y).
The Effect Of Position Promotion, Workload, And Work Environment On Employee Loyalty At PT. Sahassa Prima Niaga Verren Julyanti; Pujiarti Pujiarti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1463

Abstract

This study aim to determine the effect of promotion, workload, and work environment on employee loyalty at PT. Sahassa Prima Niaga. Data was collected by distributing questionnaires with sample of 54 respondents and data processing carried out using the SPSS 25 program. From the results analysis obtained multiple linear equation Y = 0.300 + 0.330X1 + 0.297X2 + 0.450X3. From the analysis coefficient of determination obtained relationship between independent variable and dependent variable, determination value promotion is 22.2% and remaining 77.8% is influenced by other factors. The value of determining workload is 27.3% and remaining 72.7% is influenced by other factors. The work environment determination value is 32.8% and remaining 67.2% is influenced by other factors. Based on hypothesis test, it obtained that tcount for promotion is 1,719, tcount for workload is 2.413, and tcount for work environment is 2.276 with ttable of 2. So it can be conclud for the workload and work environment variables H0 is rejected and Ha is accepted, while for the promotion variable H0 is accepted and Ha is rejected. From the results of the F test, it is obtained that Fcount for promotion is 16.131 with significance level of 0.000, Fcount for workload is 10,945 with a significance level of 0.000, and Fcount for the work environment is 9.622 with a significance level of 0.000 where the value is greater than Ftable of 2.79. Thus, H0 is rejected and Ha is accepted because Fcount > Ftable and significant level is less than 0.05.
Sosialisasi dan Pelatihan Tatacara Pengisian eSPT, Pelaporan SPT Tahunan 2021 Secara Online Bagi UMKM di Kelurahan Binong, Kecamatan Curug Farid Addy Sumantri; Yopie Chandra; Suryadi Winata; Eso Hernawan; Pujiarti Pujiarti
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan Pengabdian kepada masyarakat (Pkm) ini bertujuan untuk melakukan sosialisasi dan memberikan Pelatihan kepada Pelaku Usaha Mikro, Kecil dan Menengah (UMKM) yang berlokasi di Kelurahan Binong, Kecamatan Curug. Salah satu masalah yang dihadapi oleh para pelaku UMKM yang sebagian besar telah memiliki NPWP, tetapi mereka tidak melaporkan pajak atas penghasilan yang diperoleh dari kegiatan usaha sebagai wajib pajak , hal ini disebabkan oleh karena minimnya pengetahuan pelaku UMKM tentang masalah perpajakan baik tentang peraturan, sanksi-sanksi yang diterapkan maupun tata cara perhitungan pajak tersebut terutama perhitungan dan cara pengisian SPT pajak penghasilan. Kegiatan Pelatihan tentang pengisian dan pelaporan SPT tahunan online tahun 2022 oleh wajib pajak orang pribadi melalui laman DJP online pelaku UMKM di Kelurahan Binong dilakukan melalui pendekatan ceramah, tutorial, diskusi dan praktik pengisian SPT secara online
The Effect of Service Quality, Price, and Promotion on Ojek Online Customer Loyalty (Case Study on Grab Customers in Tangerang City) Elvin Kristin Gulo; Pujiarti Pujiarti
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.356

Abstract

The purpose of this study is to analyze and identify problems with online motorcycle taxis, especially regarding the effect of service quality, price and promotion on customer loyalty online motorcycle taxis (Grab) in the city of Tangerang. Data was collected through the distribution of questionnaires, where the questionnaires were distributed randomly to 100 respondents. Analysis of information used in this study is the acquisition of validity and reliability tests, classical assumption test, regression analysis, correlation analysis, coefficient of determination analysis, and hypothesis testing. The quality of service gets a tcount value of 2,935 where the value is 2,935 > 1.9872 with a significant value of 0.04 where the value is 0.04 < 0.05 so that H1 is accepted. The price gets a tcount value of 5.972 where the value is 5.972 > 1.9872 with a significant value of 0.00 where the value is 0.00 < 0.05 so H2 is accepted. The promotion gets a tcount of 4.300 where the value is 4.300 > 1.9872 with a significant value of 0.00 where the value is 0.00 < 0.05 so H3 is accepted. From the ANOVA test, Fcount is 80,163 where Fcount > Ftable with a value of 80,163 > 2.70, with a significant value of 0.00 where the value is 0.00 < 0.05 so it can be assumed that each independent variable (X) has a significant impact on the dependent variable (Y).
Co-Authors Andy Andy Cahyani Leo Nita Sowandi Deana Sushethio Dedie Gunawan Elvin Kristin Gulo Eso Hernawan Farid Addy Sumantri Febiyola Wijaya Fidelis Wato Tholok Fidellis Wato Tholok Fx Pudjo Wibowo Giovanni Savio Gregorius Widiyanto Herryadi Herryadi Jenny Juniantan Michael Michael Michelli Dwi Claudia Rinintha Parameswari Sherly Fransisca Stevanny Yap Suhendar Janamarta Suryadi Winata Verren Julyanti Yopie Chandra