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All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin NEAR: Jurnal Pengabdian kepada Masyarakat
Pujiarti Pujiarti
Universitas Buddhi Dharma
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Journal : eCo-Buss

 1 
The Influence of Price, Brand, and Product Quality on Purchase Decisions in the Marketplace JD.ID Sherly Fransisca; Pujiarti Pujiarti
eCo-Buss Vol. 4 No. 3 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i3.357

Abstract

The purpose of this thesis is to see how far the price, brand, and product quality on purchasing decisions have an influence on the JD.ID marketplace. The sample selection was based on the simple random sampling method. From multiple linear regression of the price variable on purchasing decisions the value is 3.197 > t table 1.985 with a level of sig 0.002 <0.05, the results of the t-count value of the brand variable are t count 1.985 = t table 1.985 and sig 0.050 = 0.05, then the quality variable product on purchasing decisions t count 2.306 > t table 1.985 and sig 0.023 <0.05, which means this test statistically proves that the independent variable has a positive effect on purchasing decisions. From the coefficient table, the linear equation Y= 8.057 + 0.350 X1 + 0.241 X2 + 0.239X3+ e means that for every 1 point increase or decrease in price, brand, and quality, the purchasing decision will increase or decrease by the number of independent variables. R Square of 0.570 or 57%, meaning that the magnitude of the influence of price, brand, and product quality on purchasing decisions is 57% and the rest is influenced by other factors. Based on the ANOVA table, the F value is 42,339 with a sig level of 0.000 <0.05. The results of the F test show that all independent variables have a simultaneous influence on purchasing decisions (Y).
The Effect of Service Quality, Price, and Promotion on Ojek Online Customer Loyalty (Case Study on Grab Customers in Tangerang City) Elvin Kristin Gulo; Pujiarti Pujiarti
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.356

Abstract

The purpose of this study is to analyze and identify problems with online motorcycle taxis, especially regarding the effect of service quality, price and promotion on customer loyalty online motorcycle taxis (Grab) in the city of Tangerang. Data was collected through the distribution of questionnaires, where the questionnaires were distributed randomly to 100 respondents. Analysis of information used in this study is the acquisition of validity and reliability tests, classical assumption test, regression analysis, correlation analysis, coefficient of determination analysis, and hypothesis testing. The quality of service gets a tcount value of 2,935 where the value is 2,935 > 1.9872 with a significant value of 0.04 where the value is 0.04 < 0.05 so that H1 is accepted. The price gets a tcount value of 5.972 where the value is 5.972 > 1.9872 with a significant value of 0.00 where the value is 0.00 < 0.05 so H2 is accepted. The promotion gets a tcount of 4.300 where the value is 4.300 > 1.9872 with a significant value of 0.00 where the value is 0.00 < 0.05 so H3 is accepted. From the ANOVA test, Fcount is 80,163 where Fcount > Ftable with a value of 80,163 > 2.70, with a significant value of 0.00 where the value is 0.00 < 0.05 so it can be assumed that each independent variable (X) has a significant impact on the dependent variable (Y).
Effect of Work Environment, Communication, and Organizational Culture on Job Satisfaction in PT. Sukses Maju Seketika Stevanny Yap; Pujiarti Pujiarti
eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i2.376

Abstract

The purpose of this study was to determine the impact of work environment, communication, and organizational culture on job satisfaction PT Sukses Maju Seketika.The population and sample for this study was 42 respondents. Collecting data from this study using a questionnaire to be distributed to respondents and processing data using SPSS 25. From the multiple linear regression, it is obtained the equation. The results of the multiple regression equation Y= -5.057+0.467 +0.407+0.270, meaning that every increase or decrease in the work environment (X1), Communication (X2), and Organizational Culture (X3) is 1 point, then satisfaction work (Y) at PT. Success Forward will increase or decrease by 0.467, 0.407, and 0.207. Based on the hypothesis test, t value for the working environment (X1) is 4.629, communication (X2) is 3.258, and organizational culture (X3) is 2.443. The value of the t table is 1.68488. So it can be concluded that Ho is denied and Ha is accepted, because t count > t table. While the results of the F test obtained the calculated F value of 81.112 with a significant level of 0.000 where the calculated F is greater than the F table of 2.85. Thus Ho is denied and Ha is accepted, because F count > F table and is significantly smaller than 0.05.
The Effect of Organization Culture, Work Discipline, and Communication on Employee Performance in PT Tjikko Sentral Industrial Michelli Dwi Claudia; Pujiarti Pujiarti
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.696

Abstract

In this Reseach author want to know, do analyze, and determine the effect of Organization Culture, Work Discipline, and Communication on Employee Performance in PT Tjikko Sental Industrial. In this research, author uses quantitative description method which the data from questionnaire. the result from analyze in this research, the author use the validity test, reliability test, classic assuption test, statistical model testing,t test and F test. From the results of the research that has been done, it shows that the value of Adjusted R Square shows the value of the coefficient of determination (R2) is 0.215 or 215%, that means the ability to provide information between the independent and dependent variables is small by 21.5%, the remaining by 78.5% is the other factors outside of this reserach. Based on the t test result, it showed variable X1 ( Organizational Culture) has a value 3,380 > 1,993 with a signifikan 0,0001 < 0,05 that means H0 is rejected and Ha is accepted, variable X2 ( Work Dicipline) has a value 3,279 > 1,993 with a signifikan 0,002 < 0,05 that means H0 is rejected and Ha is accepted, variable X3 ( Communication) has a value 3,620 > 1,993 with a signifikan 0,001 < 0,05 that means H0 is Rejeceted and Ha is accepted. Based on the t test result, between independent variabel has the independent variable has a partial impact on the dependent variable. Based on Ftest, the result has a value 7.682 > 2.73 with a signifikan value signifikan 0,000 < 0,05 that means H0 is Rejected and Ha is accepted, that means the independent variable has a simultaneous influence on the dependent variable .
The Effect of Work Environment, Motivation and Communication on Employee Performance at PT Hemada Wira Dharma Deana Sushethio; Pujiarti Pujiarti
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.697

Abstract

The purpose of this research is to identify the extent to which PT Hemada Wira Dharma's work environment, employee motivation, and interdepartmental communication all contribute to the productivity of the company's workforce. Fifty individuals made up the sample size for this investigation. Distributed questionnaires were used for data collection, while SPSS 23 was used for data administration. The method used is descriptive method, where this method describes systematically, factually, and accurately regarding the factors studied. A statistical model was used to analyze the data; this model included the Frequency Test, Descriptive Test, Validity Test, Reliability Test, Determination Test (R2), T Test, and F Test. According to some of the data collected, the work environment variable (X1) did not have a positive and significant influence (tcount ttable -0.141 1,677), the motivating variable (X2) did (tcount > ttable 2.433 > 1,677), and the communication variable (X3) does (tcount > ttable 3.587 > 1,677). Conclusively, the independent variables work environment, motivation, and communication impact employee performance because fcount > ftable 34.425 > 2,57
The Effect of Current Ratio, Net Profit Margin and Debt to Equity Ratio to Prfit Growth In Subsector Food and Beverages Companies Registered at the Indonesia Stock Exchange Period 2017-2021 Febiyola Wijaya; Pujiarti Pujiarti
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.713

Abstract

In writing this research intends to determine the effect caused by the CR, NPM, and DER on Profit Growth in companies in the food and beverage subsector. In this thesis research, the writer uses purposive sampling method and software statistic SPSS 25 to process the data. This study uses a population, namely food and beverage sub-sector companies listed on the IDX for the 2017-2021 period. The number of samples in this research were 6 companies over a 5 year so that a total of 30 samples were collected. In the research the results shown are that the variable CR (X1) obtains 0.515 which means it does not significantly affect profit growth, 0.045 for NPM (X2) which means it has a significant effect on profit growth, 0.640 for DER (X3) which means no significant effect on profit growth
Co-Authors Andy Andy Cahyani Leo Nita Sowandi Deana Sushethio Dedie Gunawan Elvin Kristin Gulo Eso Hernawan Farid Addy Sumantri Febiyola Wijaya Fidelis Wato Tholok Fidellis Wato Tholok Fx Pudjo Wibowo Giovanni Savio Gregorius Widiyanto Herryadi Herryadi Jenny Juniantan Michael Michael Michelli Dwi Claudia Rinintha Parameswari Sherly Fransisca Stevanny Yap Suhendar Janamarta Suryadi Winata Verren Julyanti Yopie Chandra