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Journal : eCo-Fin

Price Effectiveness and Product Quality on Purchase Decisions by Printing Companies Tri Angreni; Georgius Listen; Adrian Hidayat
eCo-Fin Vol. 4 No. 1 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i1.453

Abstract

The purpose of writing this thesis is to determine the effect of screen-printing paint quality and printing prices on consumer purchasing decisions by printing companies. The study was conducted on 60 respondents through the distribution of questionnaires. The method used in this research is descriptive method and qualitative method. Based on the answers to the questionnaire, raw data has been obtained which is then processed using SPSS version 23 so that it becomes useful data for this research. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the relationship between variables. The correlation of the effect of paint quality on purchasing decisions is 0.721 the correlation of the effect of price on purchasing decisions is 0.529 and so it can be said that the relationship between the three variables is quite strong, thus Ho is rejected, and Ha is accepted. In the t-test, the results of t-count paint quality are 7.143, t-count prices are 6.896 and t-count when compared with t-table of 2.001 then there is a significant relationship is significant between paint quality and price on purchasing decisions by Printing Companies.
Pengaruh Kesadaran Wajib Pajak, Pemahaman Peraturan Perpajakan dan Sanksi Perpajakan Terhadap Kepatuhan Wajib Pajak (Studi Empiris Wajib Pajak Pribadi di Wilayah KPP Pratama Cikupa - Tangerang) Adrian Hidayat; Georgius Listen; Tri Angreni Angreni
eCo-Fin Vol. 4 No. 2 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.502 KB) | DOI: 10.32877/ef.v4i2.383

Abstract

This study aims to determine how far product quality and price affect purchasing decisions at PT. Leo Fam Facilities. The research conducted is by distributing questionnaires, while the research method used is descriptive method. In conducting this research, the writer uses correlation coefficient analysis, multiple linear regression analysis and F test and t test. From the results of the analysis the authors obtain the following results. From the multiple linear analysis, the equation Y = 1.583 + 0.542 X1 + 0.510 X2 means that for every 1 point increase or decrease in price, the purchasing decision will increase and decrease by 0.542. On product quality, every 1 point increase or decrease, the purchase decision will increase or decrease by 0.510. From the correlation coefficient analysis, it is shown that the price correlation coefficient is 0.953, close to 1, and the product quality correlation coefficient is 0.948, close to 1, so the relationship is strong and has a positive relationship with purchasing decisions at PT. Leo Fam Facilities. From the results of the F test for model 1, the value is 716,380 and for model 2 is 573,529 where both values ??are greater than the F table of 1.96, thus Ho is rejected and Ha is accepted. In the t-test, the results are known, in the t-column it is known that the t-count for the price (X1) is 7.108 while the t-count column for product quality (X2) is 6, 382 by using the t normal distribution table and using the degree of freedom or (df) n - 2 = 75 – 2 = 73, the value of the t table distribution is 1.666. Because t count product quality and price > from table t which is 1.666, then Ho is rejected and Ha is accepted.
The Relation of Price, Product Quality And Brand Image To Customer Loyalty In Manufacturing Companies Anggi Supriyanto; Sutrisna Sutrisna; Georgius Listen
eCo-Fin Vol. 3 No. 3 (2021): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v3i3.531

Abstract

The purpose of writing this thesis is to determine the extent to which Price (X1), Product Quality (X2) and Brand Image (X3) can affect Customer Loyalty (Y) of human resources. The author conducted research using multiple linear analysis, correlation coefficient analysis, calculating the coefficient of determination, and testing the hypothesis by looking for the t-count value, then comparing t-count with t-table, and testing the hypothesis by finding the f-count, then comparing f-count with f table. The results of the analysis obtained with the following details: From the results of multiple linear analysis obtained the equation Y = 4.361 + 0.403 X1 + 0.516 X2, and from the results of the price coefficient has a positive and very strong correlation to customer loyalty that is equal to 0.689, Product Quality has a positive and very strong correlation to customer loyalty 0.758. From the results of the coefficient of determination (KD) brand image affects customer loyalty by 47.5%, and the remaining 52.5%, influenced by other factors. Based on the results of hypothesis testing, it is obtained that the t-count for the price is 3.309, the t-count for product quality is 4.463, with a t-table of 1.6722 obtained from the t-table distribution for df = 50 – 2 and the level of significance is 0.05. In other words, Ha is accepted and Ho is rejected, because t count > t table. Based on the hypothesis test for model 1, the f arithmetic result is 43,387, for model 2, the f arithmetic result is 31.664, with f table 1.45 with a significant level of 0.000, the number 0.000 < 0.05, thus Ho is rejected and Ha is accepted, because f count > f table. Based on the results of this study, it can be concluded that there is a relationship between product quality and customer loyalty and so on.
The Effect Of Promotion, Price, And Quality Of Service In Decision Making Using Online Transportation Toni Yoyo; Georgius Listen
eCo-Fin Vol. 2 No. 3 (2020): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The results of the study show that the variables of promotion, price and service quality have a significant influence on decision making on online transportation. The equation Y = 5.709 + 0.072X1 - 0.022X2 + 0.845X3, which means that if there is an increase or decrease in promotion of 1 point, decision making will increase or decrease by 0.072 and if there is an increase or decrease in service quality by 1 point, decision making will experience an increase or decrease in service quality. increase or decrease by 0.022. And if there is an increase or decrease in the price of 1 point, the decision making will increase or decrease by 0.845. From the results of the analysis of the influence of promotion, promotion, service quality factors in making decisions using online transportation, it is known that promotion has a positive and strong correlation to decision-making that is equal to 0.739, price has a positive and strong correlation to decision-making of 0.654 and service quality has a correlation which is positive and very strong on decision making of 0.942. And the results of the coefficient of determination between promotion, price and service quality in decision making, it was found that promotions influenced decision making by 54.6%, the remaining 45.4% was influenced by other factors. promotions and prices affect decision making by 56.5%, the remaining 43.5% is influenced by other factors. and promotion, From the annova test, the Fcount for model 1 is 117.718 with a significant level of 0.000. Where the number 0.000 < 0.05 and also Fcount > Ftable or 117.718 > 3.09, thus ho is rejected and ha is accepted. From the annova test, Fcount for model 2 is 63.051 with a significant level of 0.000. Where the number 0.000 < 0.05 and also Fcount > Ftable or 63.051 > 3.09, thus ho is rejected and ha is accepted. From the results of the annova test, Fcount for model 3 is 265.552 with a significant level of 0.000. Where the number is 0.000 < 0.05 and also Fcount > Ftable or 265.552 > 3.09, thus ho is rejected and ha is accepted. This proves that there is a significant influence between promotion, price and service quality in making decisions using online transportation.
The Effectiveness of Promotion, Location and Brand Image on Motorcycle Purchase Decisions Octavianti Purnama; Vivin Hanitha; Georgius Listen
eCo-Fin Vol. 1 No. 3 (2019): Accumulation
Publisher : Komunitas Dosen Indonesia

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Abstract

The purpose of this study was to determine the effect of location, promotion and brand image on purchasing decisions for Honda motorcycles in Tangerang. In this thesis, research was conducted on 100 respondents through the distribution of questionnaires. The method used in this research is descriptive method and qualitative method. Based on the answers to the questionnaire, raw data has been obtained which is then processed using SPSS version 24 so that it becomes useful data for this research. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the relationship between variables. The correlation of the influence of location on purchasing decisions is0.484, the correlation of the effect of promotion on purchasing decisions is 0.432 and the correlation of the influence of location on purchasing decisions is0.167,so it can be said that the relationship between the four variables is quite strong. From the results of the F test model 1, the value of346,211,model 2 is rated461,897 and model 3 got a value of 593,825 where the value is greater than F table by 3.09, Thus Ho is rejected and Ha is accepted. In the t-test, the results of the t-count image can be obtainedbrand as big as 3,438t calculate the promotion of 6,181and t calculate the location of 7,710, when compared with a t table of 1,984then there is a significant relationship between brand image, promotion and location on purchasing decisions Honda motorcycles at PT. Tangerang Highlands Rides.