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All Journal Jurnal Mirai Management Journal of Accounting and Management Innovation Journal of Accounting and Management Innovation NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi JPNM : Jurnal Pustaka Nusantara Multidisiplin GEMBIRA (Pengabdian Kepada Masyarakat) journal of social and economic research Jurnal Manajemen dan Pemasaran
Golan Hasan
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Strategi Pemasaran Internasional dan Komunikasi Pemasaran dalam Kegiatan Ekspansi PT. Sat Nusapersada, Tbk ke Negara Thailand Winson Leon; Novita Novita; Elviana Elviana; Renza Fahlevi; Golan Hasan
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1756

Abstract

Di dalam Penelitian ini peneliti menganalisis tentang sistem logistik, distribusi manajemen, kegiatan ekspor impor, perencanaan, organisasi, pengendalian, sistem strategi pemasaran negara berkembang, pengaplikasian komunikasi pemasaran dan internet, konsep integrasi pemasaran komunikasi, perencanaan dan penganggaran dalam bauran komunikasi pemasaran, pengembangan komunikasi pemasaran, dan bentuk regulasi komunikasi pemasaran pada PT. Sat Nusapersada,Tbk. Dalam menjalankan penelitian ini, kelompok penulis menggunakan perusahaan PT. Sat Nusapersada,Tbk. Perusahaan Sat Nusapersada merupakan suatu perusahaan yang bergerak di bidang elektronik yang terletak di Kota Batam. Metode penelitian ini menggunakan metode kualitatif yang menghasilkan data deskriptif dalam bentuk fakta tertulis dan lisan perilaku yang diamati dan data yang berasal dari artikel jurnal dan buku. Hasil penelitian menunjukkan bahwa perencanaan yang disarankan kepada PT. Sat Nusapersada,Tbk. adalah strategi Bottom Up (Desentralisasi) planning dan ketika memasarkan produk/jasa ke negara Thailand menggunakan strategi inbound, strategi pemasaran media sosial, dan konten marketing. Kata Kunci : Logistik, ekspor impor, strategi pemasaran, pemasaran global
PENGARUH FAKTOR RESIKO TERHADAP PURCHASE INTENTION - PRIVATE LABEL BRAND TERHADAP MASYARAKAT BATAM Golan Hasan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

Nowadays, the retail industry in Indonesia is booming. Retail outlets in Indonesia has increased by 10-15% each year. To keep up and compete with other retailers, they create their own brands which are known as private label brand. Private label brand is less known and inferior to national brand which causes consumers to question the quality of the product. Thus, consumers perceive risk when a product is less famous. The samples in this study were drawn from consumers who had purchased private label brand groceries in retail shops located in Batam. A total of 360 questionnaires were distributed and 344 questionnaires were qualified to be used in this research. Results show that financial risk, social risk and psychological risk has significant negative effect on purchase intention. On the other hand, functional risk, physical risk, time risk, and value consciousness are insignificant to purchase intention.Keywords: financial risk, functional risk, social risk, physical risk, time risk, psychological risk, value consciousness, purchase intention, private label brand.
PENGARUH FAKTOR RESIKO TERHADAP PURCHASE INTENTION - PRIVATE LABEL BRAND TERHADAP MASYARAKAT BATAM Golan Hasan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

Nowadays, the retail industry in Indonesia is booming. Retail outlets in Indonesia has increased by 10-15% each year. To keep up and compete with other retailers, they create their own brands which are known as private label brand. Private label brand is less known and inferior to national brand which causes consumers to question the quality of the product. Thus, consumers perceive risk when a product is less famous. The samples in this study were drawn from consumers who had purchased private label brand groceries in retail shops located in Batam. A total of 360 questionnaires were distributed and 344 questionnaires were qualified to be used in this research. Results show that financial risk, social risk and psychological risk has significant negative effect on purchase intention. On the other hand, functional risk, physical risk, time risk, and value consciousness are insignificant to purchase intention.Keywords: financial risk, functional risk, social risk, physical risk, time risk, psychological risk, value consciousness, purchase intention, private label brand.
Analisis Strategi Komunikasi Pemasaran Alcofee Co-Working Space Golan Hasan; Fitri Fitri; Ria Bintan Napitupulu; Muhammad Rizky; Vina Liesty Indriani
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.1768

Abstract

The purpose of the analysis carried out is to find out Integrated Marketing Communication has an influence on the marketing stage. Based on the results of data analysis, it can be concluded that Integrated Marketing Communication has a positive effect on the stages of purchasing decisions. Indicators of Integrated Marketing Communication (X) at AlCoffee carried out in this study are clear message content, attractive appearance, attractive incentives, easy to follow, various prizes, news credibility, company image, shopping atmosphere, attracting attention, targeted information, ease of information, ease of interaction, word of mouth, delivery method, and clarity of information. The indicator of company image has the most dominant influence, while the type of incentive that attracts the indicator has the lowest coefficient. Keywords: Coffee shop, SME, Communication Strategy, ERP
PENGARUH KONSUMEN DALAM PEMBELIAN SEPATU BERMEREK DI KOTA BATAM Golan Hasan
Jurnal Apresiasi Ekonomi Vol 9, No 1 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.363 KB) | DOI: 10.31846/jae.v9i1.343

Abstract

The purpose of this study is to analyze the influence of consumers in purchasing branded shoes in Batam City and also the influence of Brand Awareness, Perceived Quality, Perceived Value, Brand Personality, Organizational Associations and also the last is Brand Uniqueness to Brand Loyalty. Processing the data using the PLS program facility.The data obtained is by distributing questionnaires as many as 283 to the respondents. This research uses a google form link that is distributed to millennial communities in Batam City.The results of this study indicate that there is a significant positive effect of Brand Awareness, Brand Personality, Organizational Associations and Brand Uniqueness on Brand Loyalty, while Perceived Quality and Perceived Value show no significant influence on Brand Loyalty.This study is to determine how loyal consumers are in purchasing branded shoes through several factors such as Brand Awareness, Perceived Quality, Perceived Value, Brand Personality, Organizational Associations and also the last one is Brand Uniqueness. Keywords: Brand Awareness, Perceived Quality, Perceived Value, Brand Personality, Organizational Associations, Brand Uniqueness, Brand Loyalty. 
Penerapan Strategi Pemasaran Digital Melalui Media Sosial Pada Usaha Pangkas Rambut Cemerlang Golan Hasan; Erika Erika
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v4i1.2325

Abstract

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.
Analisis Strategi Pemasaran pada PT Tomoe Valve Batam Golan Hasan; Ade Pratama; Intan Permata; Okta Riza; Oktaviana Oktaviana
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1925

Abstract

The purpose of this article is to find out the marketing strategies implemented by PT Tomoe Valve Batam in reaching its business to various countries. As a branch in Indonesia located in Batam City, marketing is implemented efficiently and well in marketing products. International marketing has been implemented through social media platforms so that this makes it easier and increases the company's sales targets. Marketing strategy is one of the effective product introduction tactics.
Analisa Strategi Pemasaran Media Sosial untuk Meningkatkan Penjualan Produk terhadap UMKM “Master Food” Jenny Lim; Golan Hasan
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 2 No. 1 (2024): February: Jurnal Pustaka Nusantara Multidisiplin
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v2i1.92

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran media sosial guna meningkatkan penjualan produk UMKM Master Food, sebuah usaha kuliner di Nagoya Hill Mall Food Street, Batam, didirikan oleh Ibu Purnawati pada tahun 2022. Meskipun menyajikan hidangan lezat seperti mie ayam, miso ayam, nasi lemak, bakso ayam, dan bakso sapi, Master Food menghadapi tantangan dalam pemasaran dan penjualan efektif. Dalam era digital, peran krusial media sosial sebagai alat promosi tidak dapat diabaikan, terutama bagi UMKM seperti Master Food. Namun, kendala terjadi dalam memanfaatkan media sosial secara optimal, terutama dalam menciptakan konten menarik dan berinteraksi dengan konsumen. Penelitian ini fokus pada merancang dan mengelola akun media sosial di Instagram dan Facebook sebagai strategi utama. Membangun konten visual yang profesional menjadi pusat perhatian untuk menarik minat konsumen potensial. Prosesnya mencakup pembentukan akun media sosial, pemotretan produk, dan pengeditan gambar produk untuk memastikan kualitas tinggi. Diharapkan, pendekatan ini dapat meningkatkan kehadiran Master Food di media sosial, memperkuat ikatan dengan konsumen, serta berkontribusi pada peningkatan penjualan dan pendapatan. Manfaatnya mencakup peningkatan kehadiran di media sosial, interaksi dan keterlibatan konsumen yang lebih baik, serta penguasaan keterampilan manajemen media sosial bagi pemilik usaha. Bagi penulis, penelitian ini memberikan pengalaman praktis berharga dalam pemasaran digital dan penerapan teori dalam konteks nyata.
Analisa Strategi Pemasaran Media Sosial untuk Meningkatkan Penjualan Produk terhadap UMKM “Master Food” Golan Hasan; Jenny Lim
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 2 No. 1 (2024): February: Jurnal Pustaka Nusantara Multidisiplin
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v2i1.94

Abstract

Penelitian ini bertujuan untuk mengevaluasi strategi pemasaran media sosial guna meningkatkan penjualan produk UMKM Master Food, sebuah usaha kuliner di Nagoya Hill Mall Food Street, Batam, didirikan oleh Ibu Purnawati pada tahun 2022. Meskipun menyajikan hidangan lezat seperti mie ayam, miso ayam, nasi lemak, bakso ayam, dan bakso sapi, Master Food menghadapi tantangan dalam pemasaran dan penjualan efektif. Dalam era digital, peran krusial media sosial sebagai alat promosi tidak dapat diabaikan, terutama bagi UMKM seperti Master Food. Namun, kendala terjadi dalam memanfaatkan media sosial secara optimal, terutama dalam menciptakan konten menarik dan berinteraksi dengan konsumen. Penelitian ini fokus pada merancang dan mengelola akun media sosial di Instagram dan Facebook sebagai strategi utama. Membangun konten visual yang profesional menjadi pusat perhatian untuk menarik minat konsumen potensial. Prosesnya mencakup pembentukan akun media sosial, pemotretan produk, dan pengeditan gambar produk untuk memastikan kualitas tinggi. Diharapkan, pendekatan ini dapat meningkatkan kehadiran Master Food di media sosial, memperkuat ikatan dengan konsumen, serta berkontribusi pada peningkatan penjualan dan pendapatan. Manfaatnya mencakup peningkatan kehadiran di media sosial, interaksi dan keterlibatan konsumen yang lebih baik, serta penguasaan keterampilan manajemen media sosial bagi pemilik usaha. Bagi penulis, penelitian ini memberikan pengalaman praktis berharga dalam pemasaran digital dan penerapan teori dalam konteks nyata.
MEMBANGUN LOYALITAS PELANGGAN MELALUI PENDEKATAN CRM DI UMKM: STUDI PADA PT. ADABAN MAKMUR SUKSES Golan Hasan; Josline; Jenny Kartika Dewi; Rebecca Friska; Kelvin; Rio Fernando
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.897

Abstract

Penelitian ini bertujuan untuk menganalisis praktik manajemen hubungan pelanggan (CRM) di PT Adaban Makmur Sukses, distributor resmi ban Goodyear di Kota Batam. Perusahaan mencatat nomor telepon setiap pelanggan yang melakukan transaksi, yang kemudian digunakan untuk komunikasi pemasaran dan layanan purna jual. Penelitian ini mengevaluasi efektivitas strategi tersebut dan mengaitkannya dengan teori CRM yang relevan. Hasilnya menunjukkan bahwa strategi awal yang dilakukan sudah sesuai dengan prinsip dasar CRM, namun masih terdapat kekurangan dalam segmentasi dan personalisasi pesan.
Co-Authors Ade Pratama Alzi Brahmantya Chriswardhana Elviana Elviana Erika Erika Fitri Fitri Intan Permata Jenny Kartika Dewi Jenny Lim Jimmy Tjong Josline Kelvin Miftachul Choiri Muhammad Rizky Nevi Ariyu De Utami Novita Novita Okta Riza Oktaviana Oktaviana Rebecca Friska Renza Fahlevi Ria Bintan Napitupulu Rio Fernando Vina Liesty Indriani Winson Leon Yandra Yandra