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Dani Manesah
Universitas Potensi Utama
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Pelatihan Pembuatan Media Video Promosi Penjualan Dodol Di Desa Lama Hamparan Perak Dani Manesah; Muhammad Ali Mursid Alfathoni
Jurnal Pengabdian Masyarakat Madani Vol 1 No 2 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)
Publisher : Sekolah Tinggi Ekonomi Bisnis Syariah Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.768 KB) | DOI: 10.51805/jpmm.v1i2.27

Abstract

Old Village is located in one of the Districts of Hamparan Perak, Deli Serdang Regency of North Sumatra Province. The activities carried out by Mr. Sabarudin and some members in the Old Village of Hamparan Perak are producing traditional dodol-type food. Although only traditional food but the food is no less competitive amid popular food in the community. But there is one problem that is related to the promotion carried out by Mr. Sabarudin and members, still using manual methods and only done by word of mouth only. The methods used in this devotion are observation, interview, approach and training. With the application of these methods aims to facilitate in the process of community service implementation in the creation of promotional videos. The implementation stage of the activity starts from the preparation stage of implementation, and evaluation that focuses on skills in making a sales promotion using video media. The results obtained in activities and training in the use of video media as a means of promotion are to increase absorption and income for Mr. Sabarudin and members. Before this training was held the promotion of dodol was only by word of mouth. This community service activity is useful for dodol making business actors in the Old Village of Hamparan Perak Subdistrict.
IDENTITAS SOSIAL MASYARAKAT MELAYU DELI PADA FILM DOKUMENTER KAMPUNG KUNYIT Dani Manesah
JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Vol. 7 No. 2 (2022): JP2SH
Publisher : LP2M Universitas Muslim Nusantara Al Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jp2sh.v7i2.1589

Abstract

Penelitian yang berjudul Identitas Sosial Masyarakat Melayu Deli Pada Film Dokumenter Kampung Kunyit. Film ini menampilkan terkait gambaran identitas sosial masyarakat Melayu Deli yang ada di Provinsi Sumatera Utara. Selain itu Film adalah suatu bentuk seni yang mengandung informasi dan hiburan Ini berisi representasi atau makna dari apa yang ditampilkan. Belakangan ini banyak film yang memuat pesan ideologi ataupun identitas maka pada saat ini para sineas film menawarkan film dengan berbagai macam ragam genre. Tujuan dalam penelitian ini adalah untuk mengetahui gambaran identitas yang ditampilkan melalui sebuah film dokumenter yang berjudul Kampung Kunyit. Sementara metode yang digunakan dalam penelitian ini menggunakan metode deskriptif kualitatif. Fokus dalam penelitian ini yaitu mengungkap gambaran identitas sosial yang berada dalam film dokumenter Kampung Kunyit. Sedangkan teori yang digunakan dalam penelitian ini menggunakan Representasi yang dipopulerkan oleh Stuart Hall. Adapun hasil yang diperoleh dari penelitian ini yaitu adanya representasi komponen kognitif, representasi komponen evaluatif, dan representasi komponen emosional.
Pelatihan Fotografi Produk Dengan Menggunakan Mini Box Studio Pada Ukm Walidayna: Suprianingsih; Dani Manesah; Desipriani Desipriani
JURNAL BESEMAH : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2022): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v1i2.102

Abstract

The purpose of carrying out this community service activity, firstly, is to fulfill the tridarma duties of the tertiary institution, secondly, to provide useful training for UKM Walidayna to be able to produce attractive and good product photos, to be able to attract consumer interest. The technique of taking photos using a mini box is very suitable for making product catalogs for SMEs which usually have a limited bag for their marketing field. Mini box is a photo taking technique that uses a mini studio with raw materials that are relatively cheap and easy to obtain with good results and is not inferior to photos produced by large photo studios which usually cost a lot.
Pelatihan Pengenalan Artistik Pada SMK Tritech Informatika Medan Giovani; Dani Manesah; Andre Buttiamal Dani Damanik
Jurnal Masyarakat Madani Indonesia Vol. 1 No. 2 (2022): Agustus
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.656 KB) | DOI: 10.59025/js.v1i2.13

Abstract

Peranan sebuah tata artistik dalam sebuah program acara baik televisi maupun film sangat dibutuhkan dalam duni perindustrian, dikarenakan dengan adanya tata artistik tersebut dapat membuat sebuah program acara tersebut dapat terlihat hidup. Dengan adanya sentuhan-sentuhan estetik yang diberikan oleh seorang penata artistik tersebut, dapat memberikan suasana yang baru pada program acara yang dikemas. Tim pengabdian kepada masyarakat melakukan sebuah pengenalan seni Tata Artistik pada Siswa/i SMK Tritech Informatika Medan. Pada saat penulis melakukan kegiatan pengenalan tata artistik tersebut, terdapat beberapa siswa yang masih awam dan belum mengenal apa yang dimaksud dengan tata artistik tersebut. Diharapkan dengan adanya kegiatan pengabdian kepada masyarakat ini semoga dapat memberikan ilmu yang bermanfaat kepada siswa-siswa SMK Tritech Informatika Medan dalam hal Tata Artistik. Pelatihan pengenalan Tata Artistik ini diselenggarakan dengan tujuan untuk memberikan pengetahuan praktis dan paraktek langsung kepada Siswa-Siswi SMK Tritech Informatika Medan. Sedangkan Metode yang dilakukan dalam kegiatan pengabdian kepada masyarakat ini adalah menggunakan metode ceramah, diskusi, dan praktek. Adapun hasil pelatihan pengenalan Tata Artistik yang dilaksanakan yaitu mampu menunjukkan peningkatan kemampuan para peserta dan besarnya antusias peserta terhadap kegiatan pelatihan ini.
Pelatihan Teknik Editing Video Iklan Menggunakan Adobe Premiere SMK Swasta Pulo Brayan Darat Kecamatan Medan Timur Dani Manesah; Suryanto; Muhammad Ramadani
KALANDRA Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2022): Maret
Publisher : Yayasan Kajian Riset Dan Pengembangan Radisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55266/jurnalkalandra.v1i2.110

Abstract

The use of Adobe Premiere as one of the editing software in editing an advertisement video is currently very much needed for students, especially students of SMKS Brayan Darat. With the rapid development of technology at this time, making video advertisements is easy, especially with the Adobe Premiere software, by using this software, making advertisements can be attractive and have an aesthetic impression for the viewer. Smks Pulau Brayan Darat is one of the educational units with the SMK level in Pulo Brayan Darat I, Kec. East Medan, Medan City, North Sumatra. In carrying out its activities, the Pulau Brayan Darat Vocational School is under the auspices of the Ministry of Education and Culture. But unfortunately at this time there are still some students who do not really understand how to operate a computer. So most of them are still new to understanding video editing using Adobe Premiere. It is hoped that this community service activity can be useful for students of SMKS Pulau Brayan Darat in using Adobe Premier software.
Pelatihan Penggunaan Fungsi dan Formula Menggunakan Microsoft Excel Untuk Guru-Guru Pada SMP Swasta Citra Harapan Silvia Lestari; Dani Manesah; Suryanto Suryanto; Darwatan Derajat
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4011

Abstract

This training aims to enhance teachers' technical skills in using Microsoft Excel, particularly in managing academic and administrative data. The training covers the use of basic and advanced functions, chart creation, and data analysis. Evaluation results indicate a significant improvement in teachers' abilities, impacting the efficiency and effectiveness of school task management. The training also boosts teachers' confidence in using technology. Recommendations for further training and additional support are proposed to ensure the continuous improvement of teachers' skills in using Microsoft Excel.
Penerapan Penceritaan Terbatas Menggunakan Pendekatan Psychological Realisme Pada Film “Side” Pratiwi; Dani Manesah; Joko Bintarto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3508

Abstract

Objek penciptaan karya seni ini adalah film fiksi berjudul Side yang menceritakan tentang pergulatan identitas dan konflik batin seorang tokoh bernama Banu. Cerita berkembang melalui interaksi Banu dengan sosok misterius bernama Radit, yang sesungguhnya merupakan representasi dari sisi gelap dirinya. Penciptaan film ini menggunakan penerapan penceritaan terbatas dengan membatasi alur narasi hanya pada sudut pandang Banu. Dengan teknik tersebut, penonton memperoleh informasi yang sama seperti tokoh utama, sehingga tercipta keterlibatan emosional yang lebih intens. Untuk memperkuat pengalaman batin tokoh, pendekatan psychological realisme diterapkan melalui penekanan pada ekspresi wajah, bahasa tubuh, serta detail reaksi emosional. Kamera digunakan secara dekat untuk menangkap perubahan halus dalam ekspresi Banu, sehingga dunia batin tokoh lebih terasa nyata. Melalui penggabungan penceritaan terbatas dan psychological realisme, film Side berusaha menyajikan pengalaman menonton yang imersif sekaligus menyoroti isu identitas diri dan tekanan psikologis.
SEMIOTIKA ROLAND BARTHES: REPRESENTASI DINAMIKA SOSIAL FILM TILIK SUTRADARA WAHYU AGUNG PRASETYO Surya Darma; Dani Manesah; Giovani; Triadi Sya’Dian; Sri Wahyuni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6229

Abstract

Abstract: This study explores the representation of social dynamics in the film Tilik (2018) by Wahyu Agung Prasetyo using the semiotic approach of Roland Barthes. In this research, a qualitative descriptive-analytical method is employed to identify and interpret visual and verbal signs. Three layers of meaning—denotation, connotation, and myth—are used in the analysis. The results show that the film Tilik portrays the social dynamics of rural communities, particularly interactions among women. These interactions are characterized by prevailing cultural norms, constructions of social status, and the practice of gossip. At the denotative level, the film depicts the everyday activities of village communities, while at the connotative level, it reveals social jealousy, social control, and gender stereotypes. At the level of myth, the film constructs collective values such as the importance of maintaining women's dignity, strong social solidarity, and the legitimization of gossip as a means of regulating social norms. Therefore, the film Tilik not only reflects social reality but also conveys deeper cultural meanings. Keywords: Semiotics, Roland Barthes, Social Dynamics, Film, Cultural Representation   Abstrak: Studi ini mengeksplorasi representasi dinamika sosial dalam film Tilik (2018) oleh Wahyu Agung Prasetyo menggunakan pendekatan semiotika Roland Barthes. Dalam penelitian ini, metode deskriptif-analitis kualitatif digunakan untuk mengidentifikasi dan menafsirkan tanda visual dan verbal. Tiga lapisan makna—denotasi, konotasi, dan mitos—digunakan untuk melakukan analisis. Hasil penelitian menunjukkan bahwa film Tilik menunjukkan dinamika sosial masyarakat pedesaan, terutama interaksi antarperempuan. Norma budaya yang berkembang, konstruksi status sosial, dan praktik gosip menandai interaksi ini. Dalam film, aktivitas sehari-hari masyarakat desa diungkapkan pada tingkat denotatif, sedangkan kecemburuan sosial, kontrol sosial, dan stereotip gender diungkapkan pada tingkat konotatif. Mitos menciptakan nilai kolektif seperti pentingnya mempertahankan martabat perempuan, solidaritas sosial yang kuat, dan legitimasi gosip sebagai cara untuk mengontrol norma. Akibatnya, film Tilik menunjukkan realitas sosial dan memiliki makna kultural. Kata Kunci: Semiotika, Roland Barthes, Dinamika Sosial, Film, Representasi Budaya
Algorithmic Cultural Mediation: TikTok as a Venue for Youth Identity Negotiation and Local Heritage Preservation in Southeast Asia Dani Manesah
Asian Journal of Media and Culture Vol. 1 No. 2 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i2.29

Abstract

This study explores the role of TikTok as a medium for cultural expression and self-identity among teenagers in Southeast Asia, as well as its contribution to the preservation of local culture amid globalization. Using a qualitative approach, this research analyzes how TikTok enables young people to express their local culture, engage within global communities, and develop both personal and collective identities. Data were collected through literature review and content analysis of TikTok videos produced by users from various Southeast Asian countries. The main findings indicate that TikTok functions as a platform that democratizes cultural expression, allowing users to widely showcase traditional practices and socio-political issues. The platform also plays a role in social activism, with young users leveraging TikTok to raise awareness on issues like human rights and climate change. However, challenges arise related to cultural homogenization due to the dominance of global trends. This study concludes that TikTok can strengthen local cultural preservation while simultaneously providing space for global cultural exchange. Implications of this research highlight the importance of balancing participation in global culture with the preservation of local values, which can be optimized through cross-cultural collaboration. Further research is needed to explore the long-term impact of TikTok on the cultural and social identities of Southeast Asian youth.
Penerapan Continuity Editing dalam Film Kingsman Karya Metthew Vaughu Muhammad Fauzan Abdillah; Dani Manesah
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 3 No. 1 (2026): Januari: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i1.526

Abstract

The film Kingsman: The Secret Service (2014), directed by Matthew Vaughn, blends various cinematic elements that create a captivating visual experience. One of the key aspects supporting the quality of this film is the effective use of continuity editing techniques. This study adopts a qualitative approach with a literature review method to explore the application of editing techniques in strengthening narrative and character development, as well as enhancing the emotional engagement of the audience. The findings reveal that continuity editing not only maintains visual and spatial continuity in action scenes but also supports the development of the main character, Eggsy, from an ordinary young man to a skilled secret agent. This editing technique plays a crucial role in building tension and immersion, allowing the audience to follow the story clearly without being distracted by camera angle changes or other editing techniques. Overall, the application of continuity editing in Kingsman proves to be effective in creating a cinematic experience that harmoniously integrates action, narrative, and emotion.
Co-Authors Andre Buttiamal Dani Damanik Darwatan Derajat Desipriani Desipriani Giovani Jenny Fransiska Joko Bintarto M Hendy Farrell M Muhammad Ali Mursid Alfathoni Muhammad Fauzan Abdillah Muhammad Ramadani Pratiwi Silvia Lestari Sri Wahyuni Suprianingsih Surya Darma Suryanto Suryanto Suryanto Triadi Sya’Dian