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All Journal Jurnal Siasat Bisnis JURNAL PENDIDIKAN TAMBUSAI Journal of Economics and Business UBS International Journal of Digital Entrepreneurship and Business (IDEB) Jurnal Pengabdian Masyarakat Madani Journal of Social Research Journal of Innovation Research and Knowledge Jurnal Pengabdian Kepada Masyarakat Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen Jurnal Nusantara Mengabdi Indonesian Journal of Sustainability Accounting and Management
Ayu Ekasari
Universitas Trisakti
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19 Ayu Ekasari; Victor Siagian; Anita Roosmalina Matusin; Yuana Jatu Nilawati
Jurnal Nusantara Mengabdi Vol. 1 No. 1 (2021): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.867 KB) | DOI: 10.35912/jnm.v1i1.561

Abstract

Purpose: This activity aims to provide counselling for micro, small, and medium enterprises affected by the Covid-19 pandemic because they cannot open their stores at Blu Plaza in Bekasi, West Java. The Covid-19 pandemic has affected this community greatly since 2020, and the members of UMKM Blu Plaza asked for advice regarding marketing and financial aspects to survive. Research Methodology: There were seventeen participants counselling was conducted online using Zoom application by giving training materials and asked the participants to be proactive by asking questions and doing some real exercises. Results: The counselling results show that participants are able to do some exercises about working capital and the cost of goods sold. Also, their understanding of selling products via online marketing has improved. The post counselling questionnaire shows that the participants are very interested in the topics and asked for more time to participate in the following community service activity. However, the participant-trainer interaction was not optimal due to the pandemic situation. Future activities can use additional features with the help of information technology to attract more participants. Conclusions: By implementing online community service, counsellors can interact with the participants and ask them to do some exercises. This is a way to increase people’s participation, and results showed that their understanding of the topics increased.
Intention to Visit Sustainable Tourism Destination After Covid 19 Pandemic Ayu Ekasari; Luki Adiati Pratomo; Fatik Rahayu; Cicilia Bangun; Darra Pradita Hidayat
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.16568

Abstract

This paper aims to investigate the antecedents of environmental attitude and its influence on intention to visit sustainable tourism destination, which is moderated by individual green value. Purposive sampling method was used to collect the data from 370 respondents. The data was analysed using structural equation model. Out of the four antecedents, environmental identity and enjoyment of nature positively influence environmental attitude that leads to intention to visit. Results also showed that individual green value moderates the influence of environmental attitude on intention to visit sustainable tourism destination. This research suggests sustainable tourism marketers to create message that form positive environmental attitude. This study offers a conceptual model that focusing on environmental attitude as a key variable that is widely proven to be the best predictor of intention.
Elucidating Green Brand Among Muslim Customers: The Nexus of Green Brand Image, Atittude, Trust, and Love Taufiq Adi Suseno; Ayu Ekasari
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk memperoleh bukti empiris yang terkait: Untuk menganalisis pengaruh positif Green Brand Image terhadap Green Brand Attitude, Green Brand Love, dan Green Brand Trust serta untuk menganalisis pengaruh positif Green Brand Attitude dan Green Brand Trust terhadap Green Brand Love. Teknik pengambilan sampel dalam penelitian ini menggunakan “purposive sampling” dengan kriteria responden adalah individu yang merupakan pengguna green product skincare di Jakarta. Dalam penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang dibuat menggunakan Google Form dan didistribusikan kepada 190 responden. Hasil dari penelitain ini menunjukkan bahwa terdapat pengaruh positif dari green brand image terhadap green brand attitude, green brand trust, dan green brand love, dan dari green brand attitude dan green brand trust terhadap green brand love.
Moral Norm and Theory of Planned Behavior: The Intention to Use Eco-Friendly Reusable Bag Ayu Ekasari; Syeliya Md Zaini
Indonesian Journal of Sustainability Accounting and Management Vol. 4 No. 1 (2020): June 2020
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28992/ijsam.v4i1.94

Abstract

This study analyzes the influence of three variables in the theory of planned behavior (TPB) along with the moral norm variable to predict pro-environmental behavior, specifically the use of eco-friendly reusable bags. The sample population in this study was 280 people who were aware of the existence of eco-friendly reusable bags and understood its use. Data were analyzed using structural equation modeling. The results of hypothesis testing showed a positive influence of moral norm, attitude, and perceived behavioral control on the intention to use eco-friendly reusable bags. However, the influence of subjective norms on the intention to use eco-friendly reusable bags was found to be negative. This is a pioneering research in the use of the expanded TPB model with the moral norm variable to predict the use of eco-friendly reusable bags, a behavior that is rarely studied. As is well-known, the TPB has been widely used in explaining pro-environmental behavior; however, studies that include the moral norm variable are scarce. The results of the study suggest that decision-makers and retailers need to design social advertisements that can encourage consumers to use eco-friendly reusable bags that would minimize the use of plastic bags.
Konsekuensi Enviromental Identity : studi tentang niat mengunjungi destinasi ekowisata Alvin Alvin; Nadia Fachrudiana; Ayu Ekasari
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.286

Abstract

Penelitian ini bertujuan untuk menganalisis peran environmental identity dalam menjelaskan sikap dan perilaku mengunjungi destinasi ekowisata dengan menguji pengaruh langsungnya terhadap sikap dan minat terhadap ekowisata, pengaruh langsung dan mediasinya terhadap niat dan tujuan mengunjungi ekowisata, serta kesediaan untuk membayar lebih mahal. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan 193 responden yang telah mengunjungi destinasi ekowisata dalam 1 tahun terakhir. Data dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa environmental identity yang berpengaruh langsung terhadap sikap pada destinasi ekowisata, minat yang lebih besar terhadap ekowisata, dan kemauan membayar lebih mahal untuk berkunjung ke destinasi ekowisata. Sedangkan sikap terhadap ekowisata tidak mempengaruhi kesediaan wisatawan lebih mahal serta environmental identity tidak mempengaruhi niat berkunjung, dan kesediaan membayar lebih mahal.. Studi ini memberikan bukti bahwa environmental identity berperan besar dalam menjelaskan perilaku wisatawan terhadap produk dan jasa ekowisata. Temuan ini relevan bagi pengelola destinasi ekowisata serta Kementerian Pariwisata untuk merancang strategi pemasaran yang lebih baik.
The Antecedes Of Ecotourism Intention Ayu Ekasari; Afsari Zulsi Nurvinka
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1414

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention. Sampel yang digunakan dalam artikel ini adalah responden yang pernah mengunjungi destinasi ekowisata Taman Wisata Ujung Kulon, Taman Nasional Bunaken, dan Taman Nasional Way Kambas sebanyak 180 responden. Penelitian ini menemukan bahwa manusia perlu peduli dengan Environmental Concern karena akan memiliki perspektif untuk waktu kedepannya dan juga memiliki citra positif terhadap suatu destinasi ekowisata. Artikel ini mendukung pariwisata terlebih dalam ruang lingkup ekowisata di Indonesia serta peningkatan kerjasama dengan pemerintah daerah untuk pengembangan ekowisata serta meningkatkan perawatan dan membuat fasilitas yang lebih memadai serta masyarakat perlu menyadari bahwa destinasi ekowisata di Indonesia perlu untuk dilestarikan. Artikel ini merupakan penelitian pertama yang menganalisa pengaruh dari Future Time Perspective, Environmental Concern, dan Eco Destination Image terhadap Ecotourism Intention.
Co-Authors Afsari Zulsi Nurvinka Alvin Alvin Anita Roosmalina Matusin Arsil Imawan Aseanty, Deasy Bahtiar Usman Cicilia Bangun Darra Pradita Hidayat Debbie Aryani Fathur Rosi Fatik Rahayu Luki Adiati Pratomo Nadia Fachrudiana Syeliya Md Zaini Taufiq Adi Suseno Ulfi Naria Rahmawati Valencia Valencia Victor Siagian Wanggi Citra Ameliana Yuana Jatu Nilawati