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Gen Gen Gendalasari
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Pengaruh Persepsi Harga Dan Promosi Penjualan Terhadap Minat Beli Konsumen Restoran Rafli Kurniawan; Gen Gen Gendalasari
Jurnal Ilmiah Pariwisata Kesatuan Vol 2 No 2 (2021): JIPKES Edisi Juli 2021
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v2i2.866

Abstract

The purpose of this research was to determine the factors of Price Perception and Sales Promotion which can affect buying interest in A&W Fast Food Restaurant products. This research use independent variable (Price Perception and Sales Promotion) and dependent variable (Purchase Interest). This research was conducted in Bogor, with the data collection method using a questionnaire distributed to 100 respondents. The research data was processed using the SPSS program. The results of this study are (1) Price Perception has a positive and significant effect on Purchase Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.545 and a significance value of 0.000. (2) Sales Promotion has a positive and significant effect on Buying Interest on A&W Fast Food Restaurant products with a regression coefficient value of 0.296 and a significant value of 0.002. (3) Price Perception and Sales Promotion have a positive and significant effect on Buying Interest in A&W Fast Food Restaurant products with a calculated F value of 52.162 and greater than F table 2.46 with a significance value of 0.000. Keywords: Price Perception, Sales Promotion and Purchase Interest.
Pembinaan Organisasi Sosial Kemasyarakatan Mengenai Dampak Pandemi Covid-19 Terhadap Budaya Organisasi di Kecamatan Tamansari Kabupaten Bogor Gen Gen Gendalasari
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.555

Abstract

Covid-19 telah menjadi pandemi yang menyebabkan terjadinya perubahan di berbagai bidang seperti pendidikan, sosial budaya dan perdagangan. Banyak kebiasaan baru yang harus dilakukan setiap orang untuk menghindari penyebaran virus ini, salah satunya social distancing atau menjaga jarak dengan orang lain, sehingga lebih mengedepankan protokol Kesehatan bagi seluruh masyarakat. Begitupun Perusahaan wajib melakukan perubahan kebijakan lingkungan kerja untuk menjaga jarak sosial bagi setiap individu, sehingga akan menjadi budaya organisasi yang baru dalam tatanan organisasi saat ini. Kata-kata kunci: Pandemi, Protokol Kesehatan, Budaya organisasi
Bauran Pemasaran Dalam Pembentukan Keunggulan Bersaing Pada Usaha Mikro Kuliner Khairul Zaman; Mashadi Mashadi; Gen Gen Gendalasari
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1722

Abstract

The study aims to determine how the application of the Marketing Mix on Pecel Lele Konco Dewe forms its Competitive Advantages. This study was made to determine and analyze what marketing strategy is suitable for Pecel Lele Konco Dewe. The research method used in the form of SWOT analysis and descriptive analysis method using qualitative approach. Desciptive analysis is an analysis that is not in the form of numbers, but in the form of a series of information obtained and then dug deeper than the research result obtained. Therefore, as a writer, i must know the cirumstances, situations, and conditions that exist in Pecel Lele Konco Dewe and what internal and external factors affect the marketing strategy of Pecel Lele Konco Dewe. The data collection technique carried out by the author is to conduct interviews and direct observations on the owner of Pecel Lele Konco Dewe. In addition, to support the validity of this research, additional supporting data from reference books and the other sources related to this research are needed. The data obtained from the result of data collection and observation are then analyzed using SWOT analysis to find out what indicators are the strengths, weaknesses, opportunities, and threats of the marketing strategy carried out by Pecel Lele Konco Dewe. Through the result of the analysis shown by the Cartesian diagram, Pecel Lele Konco Dewe’s positions is in quadrant I, which is to support an aggressive strategy with the implementation of a growth oriented strategy. The position in this quadrant is a very profitable position of Pecel Lele Konco Dewe where Pecel Lele Konco Dewe has the strength so that it can take advantage of the opportunies that exist as well possible. Keyword: Marketing Mix, Competitive Advantages, and SWOT Analysis
Pengaruh Rebranding Dan Customer Service Brand Kosmetik Marcks Terhadap Loyalitas Dan Kepuasan Konsumen Di Kota Jakarta Gen Gen Gendalasari; Anggita Pramesti; Marwan Effendy; Neni Nurisnaini
Jurnal Aplikasi Bisnis Kesatuan Vol. 6 No. 1 (2026): JABKES Edisi April 2026
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v6i1.4023

Abstract

This research examines the influence of rebranding and customer service on consumer loyalty and satisfaction toward the Marcks cosmetic brand in Jakarta. As Indonesia’s beauty industry continues to grow rapidly, local brands like Marcks are challenged to remain competitive through strategic brand renewal and service improvements. Using a quantitative method with 200 respondents and data analysis via SmartPLS 4.0, the study finds that both rebranding and customer service significantly and positively affect consumer loyalty and satisfaction. These results highlight the importance of integrated marketing efforts in enhancing consumer trust and maintaining long-term relationships. The study offers strategic insights for companies aiming to sustain relevance and strengthen consumer engagement in a dynamic market.
Peningkatan Sumber Daya Manusia (SDM) Untuk Mendorong Daya Saing UMKM Melalui Pelatihan Manajemen Dan Digital Marketing Bagi UMKM Kota Bogor Gen Gen Gendalasari; Wimpi Srihandoko; Abdul Roup; Febry Lodwyk RIhe Riwoe; Bambang Hengky Rainanto
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 1 (2026): JADKES Edisi Januari 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i1.5349

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, khususnya dalam penyerapan tenaga kerja, peningkatan pendapatan, dan pemerataan kesejahteraan masyarakat. Namun demikian, berbagai kelemahan internal masih menjadi kendala bagi UMKM untuk berkembang dan memiliki daya saing yang kuat, salah satunya adalah kualitas sumber daya manusia (SDM) yang masih terbatas. Rendahnya kemampuan manajerial, lemahnya pengelolaan usaha, dan belum optimalnya pemanfaatan media digital dalam pemasaran menyebabkan banyak UMKM belum berkembang secara maksimal. Oleh sebab itu, peningkatan kualitas SDM melalui pelatihan manajemen dan digital marketing menjadi sangat penting untuk mendorong daya saing UMKM di Kota Bogor. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam bidang manajemen usaha dan pemasaran digital. Metode yang digunakan adalah pelatihan, penyuluhan, diskusi, tanya jawab, praktik mandiri, dan pendampingan. Keberhasilan kegiatan diukur dengan membandingkan kondisi sebelum dan sesudah pelatihan, terutama dalam aspek pemahaman manajemen usaha, pengelolaan pemasaran digital, dan kemampuan promosi melalui media online. Hasil kegiatan menunjukkan bahwa pelatihan memberikan pengaruh nyata terhadap peningkatan kualitas SDM UMKM, yang ditandai dengan meningkatnya pemahaman peserta mengenai pengelolaan usaha, branding, promosi digital, dan kepercayaan diri dalam mengembangkan usahanya. Jika kualitas SDM semakin meningkat melalui kegiatan pelatihan, maka daya saing UMKM juga akan semakin baik di masa mendatang
Co-Authors Abdul Roup Adam Maulana Ade Apriany Anggita Pramesti Bambang Hengky Rainanto Febry Lodwyk Rihe Riwoe Hendrian, Ganjar Heri Sastra Khairul Zaman Marwan Effendy Mashadi Mashadi Melani Melani Muhammad Ariffin Neni Nurisnaini Nuraini, Airin Nusa Muktiadji Rafli Kurniawan Rizal Riyadi Sudradjat, Sudrajat Sujana Sujana Triandi Triandi Wimpi Srihandoko Yoyon Supriadi