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All Journal Jurnal Hilirisasi IPTEKS (JHI) FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Manajemen DIVERSIFIKASI
Nina Lelawati
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Public Health Veterinary Other

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Pengaruh Budaya Organisasi, Jenjang Karir Terhadap Kinerja Karyawan Dengan Kompensasi Sebagai Variabel Intervening (Studi Kasus Pada PT. Cahaya Lampung Selatan) M Hafish Ferdiansyah; Durotun Nasikah; Nina Lelawati; Tyas Aisyah Nor Zureza
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4120

Abstract

This study aims to determine the effect of organizational culture, career path on employee performance with compensation as an intervening variable. This research is quantitative, where quantitative research is research that uses data types that can be measured or calculated directly through measuring research variables using numbers. The data analysis technique used is the analytical method which includes instrument requirements testing, requirements analysis testing and Multiple Linear Regression testing. The results of the study show that Organizational Culture has a positive and significant influence on employee performance. Career path has a positive and significant impact on employee performance. Organizational Culture has a positive and significant influence on compensation Career path has a positive and significant influence on compensation
Analisis Promosi, Word Of Mouth Dan Citra Merek Pengaruhnya Terhadap Minat Beli Pada Pengunjung Di Toko Qolsa Metro Vivi Ardilia Sari; Nina Lelawati; Nani Septiana; Iqbal Mei Setiawan
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i1.4125

Abstract

Based on the tests that have been carried out by researchers using data analysis techniques using tests (validity test and reliability test) testing requirements analysis using (normality test and multiple linear regression analysis test) and hypothesis testing using (t test, significant F test and F test the coefficient of determination R2) gets the result that only promotion and word of mouth variables have a significant influence on purchase intention, while the image variable does not influence and is not significant on purchase intention. Likewise for the simultaneous tests that have been carried out, the results show that the variables that influence buying interest are only 43.4%.
Co-Authors Amar Asyam Alfaras Ardiansyah Japlani, Ardiansyah Aropi Abdilah Darmayanti, Elmira Febri Durotun Nasikah Fadhil Ilham Fredyana Natria Anggraini Iqbal Mei Setiawan Ira Vahlia Jati Imantoro Kuncoro Budi Riyanto M Farid Algiffari M Hafish Ferdiansyah Nani Septiana Putri Pebianti Rosid, Andiana Sri Retnaning Rahayu Tania Merlianti Tyas Aisyah Nor Zureza Vivi Ardilia Sari Yateno