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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen JEM17: Jurnal Ekonomi Manajemen International Journal of Community Service
Hotman Panjaitan
Brawijaya University
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PERAN PROMOSI SEBAGAI VARIABEL INTERVENING PADA KEPUTUSAN PEMBELIAN PENGGUNA OPPO SMARTPHONE Panjaitan, Feliks A.B.K.; Panjaitan, Hotman
JEM17: Jurnal Ekonomi Manajemen Vol 6 No 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v6i2.5817

Abstract

This study aims to find clarity about the role of promotion as a mediating variable on the relationship between product quality and price perception with purchasing decisions, by designing and forming a research model. This research approach is quantitative, explanatory. The population in this study were users of oppo smartphones in Surabaya. The research sample was 150 respondents who were determined using the non-probability method and purposive sampling. The analysis technique uses SEM Pls. The results showed that the research model was accepted with a Q-Square value of 0.573. This study also shows clarity that: product quality has no effect on promotion. Perception of price has an effect on promotion, and promotion has an effect on purchasing decisions. The results also explain that: the promotion variable acts as a positive mediation on the relationship between product quality and price perception with purchasing decisions.
The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image Panjaitan, Feliks Anggia Binsar Kristian; Juharsah; Muhamat, Amirul Afif; Damau, Unika Oktaviani; Panjaitan, Hotman
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.447

Abstract

Background: Business actors must be free to determine product prices, which of course must be proportional to the quality of the products offered, this is important because businesses often ignore product quality when emphasizing price perceptionsPurpose: The goal of this research was to assess the impact of product quality, brand image, and price perceptions on consumer purchasing interest, as well as if pricing perceptions are an effective mediator.Design/methodology/approach: Structural Equation Modeling was then used to examine the data. Findings/Result: The data indicate that product quality and price perception both positively influence purchasing intention, although price perception does not. Price perception, according to research, influences the relationship between product quality and brand image on purchase intention. Conclusion: According to this study, smartphone product quality with appealing features, durability, and cheap prices increases consumer purchasing interest.Originality/value (State of the art): Many studies have examined consumers' buying interest, but few have examined price perception as a mediating factor, particularly when it comes to buying interest. The purpose of this study was to close this gap and develop a model that included price perception as a mediating variable.
Assistance In Brand Design And Product Packaging Of Msmes In Segunung Hamlet, Carang Wulung Village, Wonosalam District Sumiati, Sumiati; Panjaitan, Hotman
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.75

Abstract

Packaging and brand design are essential factors that can help MSME businesses compete in an increasingly competitive market. Attractive packaging and brand design can differentiate a product from competitors. For this reason, it is necessary to pay attention to the packaging of MSME products in Segunung Hamlet, Wonosalam sub-district. Community service has been carried out to assess the understanding of MSME entrepreneurs' understanding of the importance of packaging design and product branding in the MSMEs of Dusun Segunung. Mentoring and training are used by choosing one of the superior products, Tahu Walik Shrimp, produced by MSMEs in Segunung Hamlet. The results of community service in packaging design and product branding include shapes, materials, colors, images, and product information. The packaging design changes the old packaging (plastic bags) into new, more attractive packaging, not only to wrap, protect and prolong the life of shrimp tofu but also to identify the brand and differentiate it from other products on the market.
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia Panjaitan, Feliks Anggia Binsar Kristian; Panjaitan, Hotman
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.004

Abstract

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.
Co-Authors Damau, Unika Oktaviani Juharsah Muhamat, Amirul Afif Panjaitan, Feliks A.B.K. Panjaitan, Feliks Anggia Binsar Kristian Sumiati Sumiati