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All Journal International Journal of Evaluation and Research in Education (IJERE) MIX : Jurnal Ilmiah Manajemen JEM17: Jurnal Ekonomi Manajemen
Hotman Panjaitan
Brawijaya University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PERAN PROMOSI SEBAGAI VARIABEL INTERVENING PADA KEPUTUSAN PEMBELIAN PENGGUNA OPPO SMARTPHONE Panjaitan, Feliks A.B.K.; Panjaitan, Hotman
JEM17: Jurnal Ekonomi Manajemen Vol 6 No 2 (2021)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v6i2.5817

Abstract

This study aims to find clarity about the role of promotion as a mediating variable on the relationship between product quality and price perception with purchasing decisions, by designing and forming a research model. This research approach is quantitative, explanatory. The population in this study were users of oppo smartphones in Surabaya. The research sample was 150 respondents who were determined using the non-probability method and purposive sampling. The analysis technique uses SEM Pls. The results showed that the research model was accepted with a Q-Square value of 0.573. This study also shows clarity that: product quality has no effect on promotion. Perception of price has an effect on promotion, and promotion has an effect on purchasing decisions. The results also explain that: the promotion variable acts as a positive mediation on the relationship between product quality and price perception with purchasing decisions.
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia Panjaitan, Feliks Anggia Binsar Kristian; Panjaitan, Hotman
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.004

Abstract

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.
Analysis of Customer Loyalty through Total Quality Service, Customer Relationship Management and Customer Satisfaction Binsar Kristian P., Feliks Anggia; Panjaitan, Hotman
International Journal of Evaluation and Research in Education (IJERE) Vol 3, No 3: September 2014
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.646 KB)

Abstract

This research talks about total quality service and customer relationship management effects toward customer satisfaction and its impact on customer loyalty.Fast Food Restaurant KFC, always strive to continue to make improvement in total quality service, so that customer satisfaction can be maintained, which in turn will have an impact on customer satisfaction increase in customer loyalty. Being able to create customer loyalty is also necessary to have a good relationship, between the customer with the restaurant.The research population was all KFC fast food restaurant customers at Rungkut Surabaya, Indonesia. From the results of the testing of the model in this research, by using accidental sampling, analysis of structural equation models, and using Amos 20 software support, the 200 respondents, was able to explain the relationship between the total service quality, customer relationship management, customer satisfaction, and customer loyalty KFC fast food restaurants Rungkut Surabaya Indonesia.The result shows that: total quality service have significant effect on customer satisfaction; total quality service have significant effect on customer loyalty; customer relationship management have significant effect on customer satisfaction; customer relationship management have significant effect on customer loyalty; customer satisfaction significantly effect customer loyalty.DOI: http://dx.doi.org/10.11591/ijere.v3i3.6191
Co-Authors Feliks Anggia Binsar Kristian Panjaitan Panjaitan, Feliks A.B.K.