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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Dan Kewirausahaan Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Accounting and Finance
Damau, Unika Oktaviani
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PENGARUH MANAJEMEN MODAL KERJA, LEVERAGE DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR YANG TERGABUNG DI BURSA EFEK INDONESIA 2022 Alamsyah, Aninda Adelia Anugrah; Sarita, Buyung; Hamid, Wahyuniati; Budi, Nuryamin; Damau, Unika Oktaviani
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.47049

Abstract

This research aims: (1) to determine the effect of working capital, leverage and sales growth on profitability in manufacturing companies listed on the Indonesia Stock Exchange (BEI) 2022. (2) to determine the effect of working capital on profitability in manufacturing companies listed on the Indonesian Stock Exchange (BEI) 2022. (3) Knowing leverage on Profitability in Manufacturing Companies Listed on the Indonesia Stock Exchange (BEI) 2022. (4) Knowing sales growth on Profitability in Manufacturing Companies Listed on the Indonesia Stock Exchange (BEI) 2022. The population in this research is real estate property and building construction companies. The analytical tool used in this research uses multiple linear regression. Research results: (1) Working capital management variable (X1) has a positive and significant effect. This means that improving working capital management can increase profitability. (2) The Leverage variable (X2) has a positive and insignificant effect on profitability, meaning that because of the high level of leverage there will be a high risk which is indicated by the presence of greater debt costs. (3) The sales growth variable (X3) has a negative and significant effect on profitability, meaning that sales in the current year have decreased compared to sales in the previous year, which can cause sales to decrease or be negative.
The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image Panjaitan, Feliks Anggia Binsar Kristian; Juharsah; Muhamat, Amirul Afif; Damau, Unika Oktaviani; Panjaitan, Hotman
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.447

Abstract

Background: Business actors must be free to determine product prices, which of course must be proportional to the quality of the products offered, this is important because businesses often ignore product quality when emphasizing price perceptionsPurpose: The goal of this research was to assess the impact of product quality, brand image, and price perceptions on consumer purchasing interest, as well as if pricing perceptions are an effective mediator.Design/methodology/approach: Structural Equation Modeling was then used to examine the data. Findings/Result: The data indicate that product quality and price perception both positively influence purchasing intention, although price perception does not. Price perception, according to research, influences the relationship between product quality and brand image on purchase intention. Conclusion: According to this study, smartphone product quality with appealing features, durability, and cheap prices increases consumer purchasing interest.Originality/value (State of the art): Many studies have examined consumers' buying interest, but few have examined price perception as a mediating factor, particularly when it comes to buying interest. The purpose of this study was to close this gap and develop a model that included price perception as a mediating variable.
SOSIALISASI PEMANFAATAN GOOGLE FORM DALAM OPTIMALISASI ADMINISTRASI PRASYARAT UJIAN AKHIR BERBASIS DIGITAL Damau, Unika Oktaviani; Panjaitan, Feliks Anggia Binsar Kristian
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3095

Abstract

Penyimpanan data dalam bentuk digital saat ini merupakan sebuah perubahan dalam teknologi informasi yang sangat membantu dalam efisiensi pekerjaan administrasi. Ada pun Program Studi Manajemen Universitas Halu Oleo saat ini masih menggunakan cara konvensional dengan cara manual dalam mengelola pendaftaran ujian. Hal ini sering menyebabkan kesalahpahaman antara mahasiswa dengan staf administrasi, karena terkadang data yang sudah diberikan oleh mahasiswa hilang. Tim pengabdi memberikan tambahan pengetahuan dan informasi dengan menggunakan bantuan teknologi yakni Google Form, yang mana salah satu fitur unggulan yang dimiliki adalah untuk menyimpan data dari formulir pendaftaran secara otomatis dan aman, sehingga apa bila terjadi hal yang tidak diinginkan, data masih tersedia, adapun juga manfaat lainnya yaitu dapat digunakan sebagai distribusi dan tabulasi online data secara real-time. Sasaran peserta pengabdian ini adalah staf administrasi dan mahasiswa pada Program Studi Manajemen, Universitas Halu Oleo. Pengabdian ini bertujuan untuk menjelaskan pemanfaatan Google Form dalam optimalisasi administrasi prasyarat ujian akhir berbasis digital dan upaya peningkatan pengetahuan teknologi informasi bagi peserta. Pengabdian masyarakat ini menggunakan metode Participatory Action Research, yang mana melibatkan sebanyak 15 peserta. Dari kegiatan pengabdian ini dapat diketahui bahwa pengetahuan mitra mengenai Google Form meningkat sebesar 48,14%, hal ini dapat dilihat pada perbedaan hasil pre-test sebesar 1,68 dan post-test sebesar 3,49. selain itu terlihat adanya hasil kepuasan dalam penggunaan Google Form sebagai bantuan penyimpanan data pemberkasan peryaratan ujian akhir berbasis digital sebesar 3,73. Sehingga dapat dikatakan tujuan dari pengabdian ini telah terealisasi yakni meningkatkan pengetahuan bagi staf administrasi dan mahasiswa dalam pemanfaatan fitur-fitur pada Google Form  English Korean Japanese Chinese (Simplified) Chinese (Traditional) Vietnamese Indonesian Thai German Russian Spanish Italian French Copy Support This Extension 
Pelatihan Branding dan Pemasaran Online untuk UMKM Lokal Desa Sindangkasih, Konawe Selatan Panjaitan, Feliks Anggia Binsar Kristian; Juharsah, Juharsah; Pujiati, Tri; Damau, Unika Oktaviani; Putri, Triwulandari Nehru; Ittaqulah, Nurul
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.805

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sindangkasih Village, South Konawe Regency, possess significant potential but face challenges in market access, capital, product quality, branding, and online marketing. This community engagement initiative aimed to empower MSMEs through branding and online marketing training. The methods employed included needs assessment, training material development, training implementation, and impact evaluation. The results of the initiative demonstrated a significant increase in MSMEs' knowledge and skills related to branding and online marketing. Training participants exhibited high enthusiasm and were able to apply the material in practice. This training had a positive impact on MSMEs, including increased self-confidence, entrepreneurial motivation, and business networks. Overall, this initiative successfully empowered MSMEs in Sindangkasih Village by enhancing their branding and online marketing capacities, contributing to local economic development.ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sindangkasih, Kabupaten Konawe Selatan, memiliki potensi besar namun menghadapi tantangan dalam akses pasar, permodalan, kualitas produk, branding, dan pemasaran online. Pengabdian ini bertujuan memberdayakan UMKM melalui pelatihan branding dan pemasaran online. Metode yang digunakan meliputi pemetaan kebutuhan, pengembangan materi pelatihan, implementasi pelatihan, dan evaluasi dampak. Hasil pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan UMKM terkait branding dan pemasaran online. Peserta pelatihan menunjukkan antusiasme tinggi dan mampu mengaplikasikan materi dalam praktik. Pelatihan ini memberikan dampak positif terhadap UMKM, termasuk peningkatan kepercayaan diri, motivasi berwirausaha, dan jaringan bisnis. Secara keseluruhan, penelitian ini berhasil memberdayakan UMKM di Desa Sindangkasih melalui peningkatan kapasitas branding dan pemasaran online, berkontribusi pada pengembangan ekonomi lokal.
The Digital Evolution: Exploring the Impact of Digital Transformation on Employee Job Satisfaction through Bibliometric Analysis Judijanto, Loso; Anwar, Fachrizal; Setiawan, Erwin; Damau, Unika Oktaviani; Sono, Moh Gifari
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1504

Abstract

This study employs a bibliometric analysis to investigate the relationship between digital evolution and employee job satisfaction. As digital technologies like artificial intelligence, big data, and the Internet of Things become increasingly prevalent in the workplace, their impact on job satisfaction is both significant and multifaceted. The analysis identified central themes such as technological empowerment, organizational support, and the necessity of adaptive leadership. It revealed that while digital tools enhance job satisfaction by providing greater autonomy and flexibility, they also introduce challenges such as job insecurity and potential overload without proper management. Organizational support in the form of training and effective leadership was found to be critical in facilitating a positive transition into digitalized work environments. This study not only highlights the complex dynamics of digital transformation in the workplace but also suggests that the careful management of digital tools and strategies can enhance job satisfaction. Future research directions include longitudinal studies on the long-term effects of digital technologies across different industries and cultural contexts.
Evaluation of Corporate Sustainability Performance through the Integration of ESG and Balanced Scorecard in Manufacturing Companies in Indonesia Samiun, Aspiati A.; Damau, Unika Oktaviani
West Science Accounting and Finance Vol. 2 No. 02 (2024): West Science Accounting and Finance
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsaf.v2i02.1096

Abstract

This study evaluates the corporate sustainability performance of manufacturing companies in Indonesia by integrating Environmental, Social, and Governance (ESG) criteria with the Balanced Scorecard (BSC). Using a quantitative analysis approach, data were collected from 200 manufacturing companies through a structured questionnaire employing a Likert scale ranging from 1 to 5. Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) was utilized for data analysis. The findings indicate that all relationships between ESG criteria and BSC perspectives are positive and significant, suggesting that incorporating ESG factors into the BSC framework can effectively enhance corporate sustainability performance. This research contributes to the understanding of how ESG integration within traditional performance measurement tools can drive sustainable business practices in the manufacturing sector.
Innovation Performance Measurement in Entrepreneurial Business: A Comparative Study between Start-ups and More Established Enterprises Mardiani, Eri; Dewi, A.Ratna Sari; Panjaitan, Feliks Anggia Binsar Kristian; Damau, Unika Oktaviani
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.302

Abstract

Innovation performance measurement is an important aspect of understanding and improving entrepreneurial success, which has implications for economic development, organizational growth, and community welfare. This study uses comprehensive bibliometric analysis to systematically review and analyze the literature on innovation performance measurement in entrepreneurial business. The research covers startups and established companies, aiming to uncover key themes, influential works, and an ever-evolving research landscape in this dynamic field. His methodological approach integrates bibliometric analysis and visualization using VOSviewer, which provides a holistic view of the intellectual structure in the domain. Key findings include the identification of thematic groups, influential authors, and important works, which provide valuable insights for academics, practitioners, and policymakers involved in fostering innovation and entrepreneurship.
Co-Authors Alamsyah, Aninda Adelia Anugrah Anwar, Fachrizal Buyung Sarita Dewi, A.Ratna Sari Erwin Setiawan, Erwin Hotman Panjaitan Ittaqulah, Nurul Judijanto, Loso Juharsah Juharsah, Juharsah Mardiani, Eri Muhamat, Amirul Afif Nuryamin Budi Panjaitan, Feliks Anggia Binsar Kristian Pujiati, Tri Putri, Triwulandari Nehru Samiun, Aspiati A. Sono, Moh Gifari Wahyuniati Hamid