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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Dan Kewirausahaan Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan
Damau, Unika Oktaviani
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PENGARUH MANAJEMEN MODAL KERJA, LEVERAGE DAN PERTUMBUHAN PENJUALAN TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR YANG TERGABUNG DI BURSA EFEK INDONESIA 2022 Alamsyah, Aninda Adelia Anugrah; Sarita, Buyung; Hamid, Wahyuniati; Budi, Nuryamin; Damau, Unika Oktaviani
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.47049

Abstract

This research aims: (1) to determine the effect of working capital, leverage and sales growth on profitability in manufacturing companies listed on the Indonesia Stock Exchange (BEI) 2022. (2) to determine the effect of working capital on profitability in manufacturing companies listed on the Indonesian Stock Exchange (BEI) 2022. (3) Knowing leverage on Profitability in Manufacturing Companies Listed on the Indonesia Stock Exchange (BEI) 2022. (4) Knowing sales growth on Profitability in Manufacturing Companies Listed on the Indonesia Stock Exchange (BEI) 2022. The population in this research is real estate property and building construction companies. The analytical tool used in this research uses multiple linear regression. Research results: (1) Working capital management variable (X1) has a positive and significant effect. This means that improving working capital management can increase profitability. (2) The Leverage variable (X2) has a positive and insignificant effect on profitability, meaning that because of the high level of leverage there will be a high risk which is indicated by the presence of greater debt costs. (3) The sales growth variable (X3) has a negative and significant effect on profitability, meaning that sales in the current year have decreased compared to sales in the previous year, which can cause sales to decrease or be negative.
The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image Panjaitan, Feliks Anggia Binsar Kristian; Juharsah; Muhamat, Amirul Afif; Damau, Unika Oktaviani; Panjaitan, Hotman
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.447

Abstract

Background: Business actors must be free to determine product prices, which of course must be proportional to the quality of the products offered, this is important because businesses often ignore product quality when emphasizing price perceptionsPurpose: The goal of this research was to assess the impact of product quality, brand image, and price perceptions on consumer purchasing interest, as well as if pricing perceptions are an effective mediator.Design/methodology/approach: Structural Equation Modeling was then used to examine the data. Findings/Result: The data indicate that product quality and price perception both positively influence purchasing intention, although price perception does not. Price perception, according to research, influences the relationship between product quality and brand image on purchase intention. Conclusion: According to this study, smartphone product quality with appealing features, durability, and cheap prices increases consumer purchasing interest.Originality/value (State of the art): Many studies have examined consumers' buying interest, but few have examined price perception as a mediating factor, particularly when it comes to buying interest. The purpose of this study was to close this gap and develop a model that included price perception as a mediating variable.
SOSIALISASI PEMANFAATAN GOOGLE FORM DALAM OPTIMALISASI ADMINISTRASI PRASYARAT UJIAN AKHIR BERBASIS DIGITAL Damau, Unika Oktaviani; Panjaitan, Feliks Anggia Binsar Kristian
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3095

Abstract

Penyimpanan data dalam bentuk digital saat ini merupakan sebuah perubahan dalam teknologi informasi yang sangat membantu dalam efisiensi pekerjaan administrasi. Ada pun Program Studi Manajemen Universitas Halu Oleo saat ini masih menggunakan cara konvensional dengan cara manual dalam mengelola pendaftaran ujian. Hal ini sering menyebabkan kesalahpahaman antara mahasiswa dengan staf administrasi, karena terkadang data yang sudah diberikan oleh mahasiswa hilang. Tim pengabdi memberikan tambahan pengetahuan dan informasi dengan menggunakan bantuan teknologi yakni Google Form, yang mana salah satu fitur unggulan yang dimiliki adalah untuk menyimpan data dari formulir pendaftaran secara otomatis dan aman, sehingga apa bila terjadi hal yang tidak diinginkan, data masih tersedia, adapun juga manfaat lainnya yaitu dapat digunakan sebagai distribusi dan tabulasi online data secara real-time. Sasaran peserta pengabdian ini adalah staf administrasi dan mahasiswa pada Program Studi Manajemen, Universitas Halu Oleo. Pengabdian ini bertujuan untuk menjelaskan pemanfaatan Google Form dalam optimalisasi administrasi prasyarat ujian akhir berbasis digital dan upaya peningkatan pengetahuan teknologi informasi bagi peserta. Pengabdian masyarakat ini menggunakan metode Participatory Action Research, yang mana melibatkan sebanyak 15 peserta. Dari kegiatan pengabdian ini dapat diketahui bahwa pengetahuan mitra mengenai Google Form meningkat sebesar 48,14%, hal ini dapat dilihat pada perbedaan hasil pre-test sebesar 1,68 dan post-test sebesar 3,49. selain itu terlihat adanya hasil kepuasan dalam penggunaan Google Form sebagai bantuan penyimpanan data pemberkasan peryaratan ujian akhir berbasis digital sebesar 3,73. Sehingga dapat dikatakan tujuan dari pengabdian ini telah terealisasi yakni meningkatkan pengetahuan bagi staf administrasi dan mahasiswa dalam pemanfaatan fitur-fitur pada Google Form  English Korean Japanese Chinese (Simplified) Chinese (Traditional) Vietnamese Indonesian Thai German Russian Spanish Italian French Copy Support This Extension 
Pelatihan Branding dan Pemasaran Online untuk UMKM Lokal Desa Sindangkasih, Konawe Selatan Panjaitan, Feliks Anggia Binsar Kristian; Juharsah, Juharsah; Pujiati, Tri; Damau, Unika Oktaviani; Putri, Triwulandari Nehru; Ittaqulah, Nurul
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.805

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sindangkasih Village, South Konawe Regency, possess significant potential but face challenges in market access, capital, product quality, branding, and online marketing. This community engagement initiative aimed to empower MSMEs through branding and online marketing training. The methods employed included needs assessment, training material development, training implementation, and impact evaluation. The results of the initiative demonstrated a significant increase in MSMEs' knowledge and skills related to branding and online marketing. Training participants exhibited high enthusiasm and were able to apply the material in practice. This training had a positive impact on MSMEs, including increased self-confidence, entrepreneurial motivation, and business networks. Overall, this initiative successfully empowered MSMEs in Sindangkasih Village by enhancing their branding and online marketing capacities, contributing to local economic development.ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sindangkasih, Kabupaten Konawe Selatan, memiliki potensi besar namun menghadapi tantangan dalam akses pasar, permodalan, kualitas produk, branding, dan pemasaran online. Pengabdian ini bertujuan memberdayakan UMKM melalui pelatihan branding dan pemasaran online. Metode yang digunakan meliputi pemetaan kebutuhan, pengembangan materi pelatihan, implementasi pelatihan, dan evaluasi dampak. Hasil pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan UMKM terkait branding dan pemasaran online. Peserta pelatihan menunjukkan antusiasme tinggi dan mampu mengaplikasikan materi dalam praktik. Pelatihan ini memberikan dampak positif terhadap UMKM, termasuk peningkatan kepercayaan diri, motivasi berwirausaha, dan jaringan bisnis. Secara keseluruhan, penelitian ini berhasil memberdayakan UMKM di Desa Sindangkasih melalui peningkatan kapasitas branding dan pemasaran online, berkontribusi pada pengembangan ekonomi lokal.
Co-Authors Alamsyah, Aninda Adelia Anugrah Buyung Sarita Hotman Panjaitan Ittaqulah, Nurul Juharsah Juharsah, Juharsah Muhamat, Amirul Afif Nuryamin Budi Panjaitan, Feliks Anggia Binsar Kristian Pujiati, Tri Putri, Triwulandari Nehru Wahyuniati Hamid