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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GENTA HREDAYA: Media Informasi Ilmiah Jurusan Brahma Widya STAHN Mpu Kuturan Singaraja Indo-MathEdu Intellectuals Journal Jurnal Administro : Jurnal Kajian Kebijakan dan Ilmu Admiministrasi Negara COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business
Karen Alfa Pontoan
Universitas Katolik De La Salle Manado
Religion Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences

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Marketing Analysis of Purple Eggplant in the District of Likupang East Minahasa Utara Merung, Yoseph Arteurt; Juniasih, Ida Ayu Komang; Pontoan, Karen A.; Kalalo, Marvil
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2845

Abstract

The purpose of this study was to analyze, margin and marketing efficiency of purple eggplant at Yayasan Sander Batuna, East Likupang district. The data analysis technique used in this research is descriptive method. To analyze the variables in this study using margin analysis and marketing efficiency. The results show that the marketing channels in the foundation are farmers-retailers-consumers. The marketing margin obtained is Rp.5.455 /Kg and the value of farmer's shares is 45.45%, this shows that marketing cannot be said to be efficient.
Co-Authors Ambrosius Markus Loho Gracia Kelana Juniasih, Ida Ayu Komang Kalalo, Marvil Lengkong, Meilany Rosita Loho, Ambrosius Markus Meilany Rosita Lengkong Merung, Yoseph Arteurt Rorah, Ignatius Rolly Coun Thresia S. Polan Yoseph A. Merung Yoseph A. Merung