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All Journal Jurnal Radioisotop dan Radiofarmaka Syntax Literate: Jurnal Ilmiah Indonesia Journal of Business and Applied Management Jurnal Manajemen Kewirausahaan Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Social Service and Research Interdisciplinary Social Studies Journal Of World Science International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Social Science
Ratlan Pardede
Bunda Mulia University
Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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The Influence of Product Development and Promotion on Purchase Intention Moderated by Social Media Influencers Resdiansyah, Resdiansyah; Pardede, Ratlan
Journal of World Science Vol. 3 No. 9 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i9.709

Abstract

This study aimed to analyze the effect of product development and Promotion on purchase intention, with the role of social media influencers as moderating variables. This research focuses on consumers of TEKIRO brand hand tools products distributed by PT Altama Surya Anugerah (ASA) - Indonesia. The research method used is quantitative, with a Google Forms survey approach. The research sample consisted of 190 respondents who were consumers of TEKIRO hand tools products in 15 major cities in Indonesia. The sampling technique used is non-probability sampling with the quota method. This data was collected by online and offline questionnaires, which the researchers then analyzed using Structural Equation Modeling (SEM) with the AMOS version 23 application. The study results indicate that product development has a significant positive effect on purchase intention. The Promotion has no significant effect on purchase intention. Social media influencers strengthen the positive Influence of product development on purchase intention. However, social media influencers do not strengthen the Influence of Promotion on purchase intention. This research implies that companies must prioritize innovative and sustainable product development and can utilize social media influencers who are credible, relevant to the company's business, know the influencer's audience, and have a good reputation to increase consumer purchase intention.  
The Influence of Trust and Perceived Usefulness on Purchase Intention with Price Mediation Fratama, Feri; Pardede, Ratlan; Samara, Aldi; Susanti, Metta
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.660

Abstract

This research aims to determine the influence of trust and perceived usefulness on purchase intention which is mediated by price (empirical study: Shopee Indonesia users in Tangerang). Research data was obtained from distributing questionnaires via Google Forms. Samples were taken using purposive sampling technique. The sample used in this research was 256 respondents. This research uses quantitative analysis techniques and is processed using AMOS. The research results show that Trust and Perceived Usefulness have a positive and significant effect on price. This research can provide benefits in the form of knowledge to academics, practitioners and stakeholders. Besides that, this research can provide ideas for designing and developing marketing plans and sales strategies where Shopee companies can improve the welfare of the community through the benefits obtained through value by using Shopee.
The Effect of Promotion, Web Quality and Ease of Electronic Payment (E-Wallet) Moderated by Positive Emotions on Skincare Impulse Buying Emanuella, Jessica; Pardede, Ratlan
Eduvest - Journal of Universal Studies Vol. 3 No. 12 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i12.974

Abstract

This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skin care purchases. Impulse buying is often associated with making relatively faster and instant decisions without requiring a long time to think. Differences in Individual personality can give rise to various experiences when making purchases. Lack of control from consumers signifies their inability to delay gratification, thus leading to impulse buying. This study is quantitative research focusing on a survey through distribution questions. This study employs the PLS 4.0 program to examine the data. The population of this study is People at the productive age of work, 18-55 years. This research shows that Promotions and E-Wallets have a positive and significant effect on Impulsive Buying, and Web Quality does not have a positive and significant effect on Impulsive Buying. Positive Emotions have a positive and significant effect in mediating Promotions and E-Wallets with Impulsive Buying. Positive Emotions do not have a positive and significant effect in moderating Web Quality with Impulsive Buying.
The Effect Of E-Wom, Price And Service Quality On Purchasing Decisions Mediated By Marketing Strategy (Thrift Shop Empirical Study On Tiktok Social Media) Marcellino, Yeremia; Pardede, Ratlan
Journal Research of Social Science, Economics, and Management Vol. 3 No. 3 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i3.574

Abstract

This study aims to determine the effect of EWOM, Price, and Service Quality on purchasing decisions mediated by marketing strategy (thrift shop empirical study on Tik Tok Social Media). The research data was obtained from distributing questionnaires via the Google form by providing twenty questions. Samples were taken using a purposive sampling technique with a total of 220 respondents. This research was distributed in the Banten area, namely Tangerang Regency, Tangerang City and South Tangerang by looking at the high level of internet usage. This study uses quantitative analysis techniques and is processed using AMOS. The purpose of this study is to see how EWOM, price and service quality can influence purchasing decisions. The results of this study indicate that EWOM and service quality have a positive and significant influence on purchasing decisions. However, Price do not have a positive and significant influence on purchasing decisions.
Circular Economy in Indonesia: A Comparative Study of EU Countries and Finland Hinsa, Davy Parsaoran; Ezra, Oskar; Pardede, Ratlan
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.853

Abstract

The circular economy has become an alternative paradigm to support sustainable economic growth to address the challenges of natural resources and environmental impacts of the linear economic model. This study aims to analyze the potential of the circular economy in supporting the 8% economic growth target in Indonesia based on government policies, by comparing the European Union (EU) and Finland as a reference for developed countries. A qualitative approach is used through the analysis of policy documents such as Indonesia's National Medium-Term Development Plan (RPJMN) 2020-2024, the EU's Circular Economy Action Plan (CEAP) 2020, and Finland's National Circular Economy Roadmap, as well as secondary data and literature reviews from academic sources and official reports. The results show that Indonesia has great potential in the circular economy, with a projected contribution to the Gross Domestic Product (GDP) of (42-45) billion USD and the creation of 4.4 million jobs by 2030. However, its implementation lags far behind the EU and Finland in terms of efficiency and economic output. Indonesia only achieved a recycling rate of 15%, while the EU recorded 48.6% and Finland 43%. The contribution of the circular economy to Indonesia's GDP is projected to be only (2.2-2.3%), far from the target of 8%, compared to the EU (10.6%) and Finland (10%). This gap is caused by limited infrastructure, weak regulations, and a lack of technological innovation in Indonesia. The EU excels with structured policies and systemic coordination, while Finland excels in technological innovation albeit on a small scale.
Pengaruh Faktor Internal dan Eksternal Terhadap Return Saham (Studi Kasus Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2015-2020) Sebelum dan Sesudah Pandemi Covid-19 Hinsa, Davy Parsaoran; Meiranda, Meiranda; Pardede, Ratlan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i8.17260

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor internal dan eksternal terhadap Return Saham. Adapun faktor internalnya meliputi : Return on Equity, Net Interest Margin, Loan Deposit Ratio, dan Net Performing Loan, sedangkan faktor eksternalnya meliputi : Tingkat Inflasi, Cryptocurrency, Nilai Tukar, dan dummy pandemi. Populasi dalam penelitian ini adalah sektor perbankan yang terdaftar di Bursa Efek Indonesia selama periode tahun 2015-2020. Terdapat 16 Bank sebagai representase sampel dalam studi ini dan menggunakan teknik pengumpulan data yaitu purposive sampling. Jenis penelitian ini menggunakan kuantitatif deskriptif dan data dianalisis menggunakan Eviews 10. Hasil akhir dalam penelitian ini menunjukkan bahwa faktor internal seperti ROE berpengaruh positif dan signifikan terhadap return saham, NIM berpengaruh negatif tetapi tidak signifikan terhadap return saham, LDR berpengaruh negatif dan signifikan terhadap return saham, NPL berpengaruh positif tetapi tidak signifikan terhadap return saham. Selanjutnya faktor eksternal seperti Tingkat inflasi berpengaruh negatif dan tidak signifikan terhadap return saham, Cryptocurrency berpengaruh positif dan signifikan terhadap return saham, Nilai Tukar berpengaruh negatif dan signifikan terhadap return saham, dan dummy dengan kategori sebelum dan sesudah pandemi berpengaruh positif dan signifikan terhadap return saham.
The Influence of Brand Awareness and Electronic Word of Mouth on Purchase Decisions with TikTok Social Media Marketing Live Stream as mediation: A Study on Brand Cosmetic Product Consumers; Skintific in Indonesia Puspita, Mira; Pardede, Ratlan
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.924

Abstract

Currently, live-streaming shopping on social media is growing rapidly. This is because the development of cellular communication technology is also increasingly developing. This research aims to investigate how Brand Awareness and E-WOM influence consumer decisions mediated by live streaming on social media for a cosmetics brand. The population of this research is TikTok customers who use the application to purchase their product needs. Data collection uses an online survey with Google Forms. There were 403 respondents who met the respondent criteria. The analytical method used is SEM PLS. The research results show that Brand Awareness has a positive and significant effect on Purchase Decision, E-WOM has a positive and significant effect on Purchase Decision, Brand Awareness has a positive and significant effect on Live Streaming, E-WOM has no direct effect on Live Streaming, Live Streaming has a positive effect and significant to Purchase Decision, Live Streaming mediates Brand Awareness to Purchase Decision, and Live Streaming does not mediate E-WOM to Purchase Decision
Influence Social Media Marketing, Content Marketing And Event Marketing Towards Purchase Intention Mediated By Customer Engagement Nusantara, Muhammad Dharma; Pardede, Ratlan
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.925

Abstract

The Fast Moving Consumer Good (FMCG) industry, one of Indonesia's main industries which is closely related to the retail sector, and makes a significant contribution to the national economy, especially food and beverages, experienced an increase of 3.6% in the first quarter of 2022. Transformation of the e-commerce business model Currently, it is not only limited to the B2C (business-to-customer) e-commerce business model, but the B2B (business-to-business) e-commerce business model has spread in Indonesia, making it easier for retail businesses to meet their stock needs for goods for sale. In this study, AMOS version 24 was used to process data from 250 respondents and the quota sampling method from five regions and the criteria for respondents using B2B e-commerce applications. The research focuses on looking at the impact of marketing via social media, marketing content and marketing events on customer interests which mediate purchasing intentions. The results showed that marketing via social media and customer presence had a positive and significant effect on purchase intentions, then marketing events had a positive and significant effect on customers. Meanwhile, marketing content and marketing events have no effect on purchase intentions, marketing via social media and marketing content also do not have a positive and significant effect on customers. Meanwhile, the mediating effect of customers is unable to provide a positive and significant influence on marketing via social media and marketing content on the purchase intention of stall or grocery store owners using B2B e-commerce applications.
Influence E-Service Quality Towards Customer Retention and Word of Mouth (WOM) Mediated By Customer Satisfaction Mei Yasfi, Syalsabila; Pardede, Ratlan
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.927

Abstract

This study aims to investigate various significant relationships in the context of the online retail industry. The focus includes analyzing the positive influence of E-Service Quality on Customer Retention, Customer Satisfaction, and Word of Mouth, as well as identifying the positive influence of E-Service Quality on Customer Satisfaction. Furthermore, this study looked for the positive influence of Customer Satisfaction on Customer Retention and Word of Mouth. In addition, the study will also consider the effect of E-Service Quality on Customer Retention and Word of Mouth by mediating through Customer Satisfaction. This study used quantitative methods with survey techniques using questionnaires. The research sample was 190 respondents domiciled in Jabodetabek. The research instrument is prepared based on the operationalization of variables measured using the Likert scale. This research concludes that E-Service Quality plays an important role in influencing Customer Retention, Customer Satisfaction, and Word of Mouth in the context of the online retail industry. The quality of electronic services has a positive and significant impact on customer retention, retaining customers, and influencing their satisfaction. In addition, the quality of electronic services also plays a role in the development of brand reputation through positive recommendations and word-of-mouth influence. The results also show that Customer Satisfaction has a central role in linking the quality of electronic services with Customer Retention and Word of Mouth
Service Quality and Patient Trust on Patient Loyalty Mediated by Patient Satisfaction on Inpatients Andreano, Pillipus Resar; Pardede, Ratlan
Interdisciplinary Social Studies Vol. 2 No. 12 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i12.595

Abstract

Background: The competition in the health industry is currently very fierce, coupled with the emergence of Private Hospitals equipped with complete facilities. This makes hospitals must realize the need to provide quality health services to their customers. Aim: The purpose of this study was to investigate the effect of service quality and patient trust on patient loyalty mediated by patient satisfaction in patients who hospitalized at “CDE” Hospital, Bogor, West Java. Method: A Google Forms online survey on inpatients at "CDE" Hospital, Bogor, West Java was used to collect the data of this study. Data analysis was performed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method to measure the relationship between variables with the help of Smart PLS 3.0 software. Findings: The results of the study prove that service quality has not a positive and significant effect on patient loyalty. Other results prove that patient trust has a positive and significant effect on patient loyality, service quality has a positive and significant effect on patient satisfaction, patient trust has a positive and significant effect on patient satisfaction, patient satisfaction has a positive and significant effect on patient loyality, service quality has a positive and significant effect on patient loyality mediated by patient satisfaction, and patient trust has a positive and significant effect on patient loyality mediated by patient satisfaction.
Co-Authors Abdul Mutalib Abidin Abidin Agustin, Rita Andreano, Pillipus Resar Christian, Mario Alvin Djoharly Caniago Dwi Puteri Emanuella, Jessica Ezra, Oskar Fratama, Feri Herdiyanto, Robertus Hinsa, Davy Parsaoran K. Hashimoto Laksmi Andri Astuti Lizki, Abraham Charis Marcellino, Yeremia Maskur Maskur Mei Yasfi, Syalsabila Meiranda, Meiranda Nusantara, Muhammad Dharma Purwoko Purwoko Puspita, Mira Resdiansyah . Samara, Aldi Sri Aguswarini Sri Bagiawati Sri Setiyowati Susanti, Metta Tarcicius Yudi Haryadi Widyastuti Widjaksana