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The Influence of Tourist Motivation on Revisit Intention through the Mediating Role of Destination Image: An Empirical Study of Inner Baduy Tribe Tourism Tarsisty, Regina Caeli Cahaya; Pardede, Ratlan
Return : Study of Management, Economic and Bussines Vol. 4 No. 8 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i8.395

Abstract

This study examines the influence of tourist motivation on revisit intention, with destination image as a mediating variable, in the context of a cultural destination with limited digital connectivity (Inner Baduy). Grounded in the Cognitive–Affective–Conative (CAC) framework, tourist motivation represents the cognitive domain, destination image the affective domain, and revisit intention the conative domain. A quantitative survey was conducted with 440 domestic visitors using purposive sampling, and data were analyzed using PLS-SEM. The findings reveal that destination image plays a crucial role in shaping revisit intention, while tourist motivation alone does not directly encourage repeat visits. Instead, the effect of motivation is channeled through the formation of a positive destination image, which significantly enhances the likelihood of returning. These results highlight the importance for destination managers to focus on managing visitor expectations and delivering emotionally engaging experiences that strengthen the destination’s image, thereby fostering long-term loyalty.
The Influence of Environmental Performance and Board Size on Carbon Emission Disclosure: The Moderating Role of CEO Power in Indonesia's Transportation and Logistics Sector Agustin, Rita; Pardede, Ratlan
Journal of Social Science Vol. 5 No. 5 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i5.919

Abstract

The pressing global issue of climate change has led to increased scrutiny over corporate environmental practices, particularly carbon emission disclosures. This research examines the influence of environmental performance and corporate governance mechanisms on the disclosure of carbon emissions within the transportation and logistic sector in Indonesia from 2018 - 2023, with a particular emphasis on the moderating role of CEO Power. Using a quantitative research design, the study incorporates panel data regression analysis to study the impact across various companies listed on the Indonesia Stock Exchange (IDX). The findings reveal that Environmental Performance and Board Size has no effect on Carbon Emission Disclosure. This study contributes to the literature by highlighting the pivotal role of CEO Power in enforcing corporate transparency in environmental performance. It underscores the necessity for stringent governance to bolster ecological accountability. The findings support policymakers and corporate managers in structuring governance frameworks that enhance transparency and encourage sustainable practices
The Influence of Product Development and Promotion on Purchase Intention Moderated by Social Media Influencers Resdiansyah, Resdiansyah; Pardede, Ratlan
Journal of World Science Vol. 3 No. 9 (2024): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i9.709

Abstract

This study aimed to analyze the effect of product development and Promotion on purchase intention, with the role of social media influencers as moderating variables. This research focuses on consumers of TEKIRO brand hand tools products distributed by PT Altama Surya Anugerah (ASA) - Indonesia. The research method used is quantitative, with a Google Forms survey approach. The research sample consisted of 190 respondents who were consumers of TEKIRO hand tools products in 15 major cities in Indonesia. The sampling technique used is non-probability sampling with the quota method. This data was collected by online and offline questionnaires, which the researchers then analyzed using Structural Equation Modeling (SEM) with the AMOS version 23 application. The study results indicate that product development has a significant positive effect on purchase intention. The Promotion has no significant effect on purchase intention. Social media influencers strengthen the positive Influence of product development on purchase intention. However, social media influencers do not strengthen the Influence of Promotion on purchase intention. This research implies that companies must prioritize innovative and sustainable product development and can utilize social media influencers who are credible, relevant to the company's business, know the influencer's audience, and have a good reputation to increase consumer purchase intention.  
The Effect of Perceived Benefit and Perceived Risk on Purchase Decisions That are Mediated By Purchase Intention Using The Alfagift Application Alviyendra, Erick; Pardede, Ratlan
Return : Study of Management, Economic and Bussines Vol. 3 No. 9 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i9.273

Abstract

This study aims to analyze the influence of perceived benefit and perceived risk on purchase decisions mediated by purchase intention in Alfagift application users. Perceived benefit refers to the benefits felt by consumers when using an application, while perceived risk relates to potential losses or uncertainties that may be faced. Purchase intention is the consumer's intention to buy, which is influenced by the perception of benefits and risks. This study uses a quantitative approach with a survey method to collect data from Alfagift application users. Data analysis was carried out using multiple regression models and path analysis to test the role of purchase intention as a mediating variable. The results of the study show that perceived benefits have a significant positive influence on purchase intention and purchase decision. On the other hand, perceived risk has a negative effect on purchase intention, but does not directly affect purchase decision without being mediated by purchase intention. Purchase intention has proven to be an important mediator in the relationship between perceived benefit, perceived risk, and purchase decision. These findings provide insights for app developers to improve perceived benefits and mitigate risks to drive consumer intent and purchase decisions.
The Influence of Trust and Perceived Usefulness on Purchase Intention with Price Mediation Fratama, Feri; Pardede, Ratlan; Samara, Aldi; Susanti, Metta
International Journal of Economics (IJEC) Vol. 2 No. 2 (2023): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i2.660

Abstract

This research aims to determine the influence of trust and perceived usefulness on purchase intention which is mediated by price (empirical study: Shopee Indonesia users in Tangerang). Research data was obtained from distributing questionnaires via Google Forms. Samples were taken using purposive sampling technique. The sample used in this research was 256 respondents. This research uses quantitative analysis techniques and is processed using AMOS. The research results show that Trust and Perceived Usefulness have a positive and significant effect on price. This research can provide benefits in the form of knowledge to academics, practitioners and stakeholders. Besides that, this research can provide ideas for designing and developing marketing plans and sales strategies where Shopee companies can improve the welfare of the community through the benefits obtained through value by using Shopee.
The Effect of Promotion, Web Quality and Ease of Electronic Payment (E-Wallet) Moderated by Positive Emotions on Skincare Impulse Buying Emanuella, Jessica; Pardede, Ratlan
Eduvest - Journal of Universal Studies Vol. 3 No. 12 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i12.974

Abstract

This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skin care purchases. Impulse buying is often associated with making relatively faster and instant decisions without requiring a long time to think. Differences in Individual personality can give rise to various experiences when making purchases. Lack of control from consumers signifies their inability to delay gratification, thus leading to impulse buying. This study is quantitative research focusing on a survey through distribution questions. This study employs the PLS 4.0 program to examine the data. The population of this study is People at the productive age of work, 18-55 years. This research shows that Promotions and E-Wallets have a positive and significant effect on Impulsive Buying, and Web Quality does not have a positive and significant effect on Impulsive Buying. Positive Emotions have a positive and significant effect in mediating Promotions and E-Wallets with Impulsive Buying. Positive Emotions do not have a positive and significant effect in moderating Web Quality with Impulsive Buying.
The Effect Of E-Wom, Price And Service Quality On Purchasing Decisions Mediated By Marketing Strategy (Thrift Shop Empirical Study On Tiktok Social Media) Marcellino, Yeremia; Pardede, Ratlan
Journal Research of Social Science, Economics, and Management Vol. 3 No. 3 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i3.574

Abstract

This study aims to determine the effect of EWOM, Price, and Service Quality on purchasing decisions mediated by marketing strategy (thrift shop empirical study on Tik Tok Social Media). The research data was obtained from distributing questionnaires via the Google form by providing twenty questions. Samples were taken using a purposive sampling technique with a total of 220 respondents. This research was distributed in the Banten area, namely Tangerang Regency, Tangerang City and South Tangerang by looking at the high level of internet usage. This study uses quantitative analysis techniques and is processed using AMOS. The purpose of this study is to see how EWOM, price and service quality can influence purchasing decisions. The results of this study indicate that EWOM and service quality have a positive and significant influence on purchasing decisions. However, Price do not have a positive and significant influence on purchasing decisions.
Circular Economy in Indonesia: A Comparative Study of EU Countries and Finland Hinsa, Davy Parsaoran; Ezra, Oskar; Pardede, Ratlan
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.853

Abstract

The circular economy has become an alternative paradigm to support sustainable economic growth to address the challenges of natural resources and environmental impacts of the linear economic model. This study aims to analyze the potential of the circular economy in supporting the 8% economic growth target in Indonesia based on government policies, by comparing the European Union (EU) and Finland as a reference for developed countries. A qualitative approach is used through the analysis of policy documents such as Indonesia's National Medium-Term Development Plan (RPJMN) 2020-2024, the EU's Circular Economy Action Plan (CEAP) 2020, and Finland's National Circular Economy Roadmap, as well as secondary data and literature reviews from academic sources and official reports. The results show that Indonesia has great potential in the circular economy, with a projected contribution to the Gross Domestic Product (GDP) of (42-45) billion USD and the creation of 4.4 million jobs by 2030. However, its implementation lags far behind the EU and Finland in terms of efficiency and economic output. Indonesia only achieved a recycling rate of 15%, while the EU recorded 48.6% and Finland 43%. The contribution of the circular economy to Indonesia's GDP is projected to be only (2.2-2.3%), far from the target of 8%, compared to the EU (10.6%) and Finland (10%). This gap is caused by limited infrastructure, weak regulations, and a lack of technological innovation in Indonesia. The EU excels with structured policies and systemic coordination, while Finland excels in technological innovation albeit on a small scale.
Pengaruh Faktor Internal dan Eksternal Terhadap Return Saham (Studi Kasus Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2015-2020) Sebelum dan Sesudah Pandemi Covid-19 Hinsa, Davy Parsaoran; Meiranda, Meiranda; Pardede, Ratlan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i8.17260

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor internal dan eksternal terhadap Return Saham. Adapun faktor internalnya meliputi : Return on Equity, Net Interest Margin, Loan Deposit Ratio, dan Net Performing Loan, sedangkan faktor eksternalnya meliputi : Tingkat Inflasi, Cryptocurrency, Nilai Tukar, dan dummy pandemi. Populasi dalam penelitian ini adalah sektor perbankan yang terdaftar di Bursa Efek Indonesia selama periode tahun 2015-2020. Terdapat 16 Bank sebagai representase sampel dalam studi ini dan menggunakan teknik pengumpulan data yaitu purposive sampling. Jenis penelitian ini menggunakan kuantitatif deskriptif dan data dianalisis menggunakan Eviews 10. Hasil akhir dalam penelitian ini menunjukkan bahwa faktor internal seperti ROE berpengaruh positif dan signifikan terhadap return saham, NIM berpengaruh negatif tetapi tidak signifikan terhadap return saham, LDR berpengaruh negatif dan signifikan terhadap return saham, NPL berpengaruh positif tetapi tidak signifikan terhadap return saham. Selanjutnya faktor eksternal seperti Tingkat inflasi berpengaruh negatif dan tidak signifikan terhadap return saham, Cryptocurrency berpengaruh positif dan signifikan terhadap return saham, Nilai Tukar berpengaruh negatif dan signifikan terhadap return saham, dan dummy dengan kategori sebelum dan sesudah pandemi berpengaruh positif dan signifikan terhadap return saham.
The Influence of Brand Awareness and Electronic Word of Mouth on Purchase Decisions with TikTok Social Media Marketing Live Stream as mediation: A Study on Brand Cosmetic Product Consumers; Skintific in Indonesia Puspita, Mira; Pardede, Ratlan
Jurnal Indonesia Sosial Sains Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i11.924

Abstract

Currently, live-streaming shopping on social media is growing rapidly. This is because the development of cellular communication technology is also increasingly developing. This research aims to investigate how Brand Awareness and E-WOM influence consumer decisions mediated by live streaming on social media for a cosmetics brand. The population of this research is TikTok customers who use the application to purchase their product needs. Data collection uses an online survey with Google Forms. There were 403 respondents who met the respondent criteria. The analytical method used is SEM PLS. The research results show that Brand Awareness has a positive and significant effect on Purchase Decision, E-WOM has a positive and significant effect on Purchase Decision, Brand Awareness has a positive and significant effect on Live Streaming, E-WOM has no direct effect on Live Streaming, Live Streaming has a positive effect and significant to Purchase Decision, Live Streaming mediates Brand Awareness to Purchase Decision, and Live Streaming does not mediate E-WOM to Purchase Decision